Facebook is the king of social media platforms. It always remains on the top of all social media networks. People prefer Facebook for connecting with each other and establishing the base for business activities online over social media.

One of the popular features of Facebook is the Facebook Ads. It provides opportunities for businesses to reach potential customers online and also serves as a major source of revenue for Facebook.

Ever since it launched in 2004, it continues to grow and evolve over the years in terms of technology, convenience, advertisement, community guidelines and so on. Over the years in advancement in technology many new social media platforms came forward with exciting and attractive features, giving Facebook a competitive edge.

So how the Meta Company Facebook handled its competitors?

The external threat of the competition was tackled by one checkmate step- acquisition. Instead of competing with the social media networks like Instagram and WhatsApp, Facebook made it a part of its own family. A smooth tactic to make competitors under its own wings.

As the growing popularity of other social media networks made Facebook realise one thing. If it wants to survive in the social media world, it has to make them part of the Facebook family. This step not only proved successful in winning against competition but also made Facebook rule the social media world. How so? Well think of all the top social media platforms. They are Facebook, Instagram, Twitter, WhatsApp, YouTube, Snapchat, TikTok etc. Three of the top social networks under Facebook family! So even though any of the networks face problems in performance, Facebook will still remain the king of social media.

Instagram and WhatsApp acquisition

As Instagram grew widely popular, it posed a major threat to Facebook. Instagram had the potential to sweep away all the business of Facebook if it remained competitive. As an anti-competition acquisition strategy, Facebook acquired Instagram for $1 billion in 2012. Today Instagram has more than 500 million daily active users worldwide and is among top social media networks.

WhatsApp was a constantly growing messaging app that took over other messaging mediums. The unique aspect of WhatsApp that it requires only a phone number to connect and not any social media account was a potential killer to Facebook. WhatsApp was slowly becoming a threat to Facebook messaging and grew more markets. As a result, Facebook acquired WhatsApp for a whopping $19 billion! More than what Facebook paid to acquire Instagram.

Competitive strategy

As the growing popularity of Snapchat among Gen Z and young audiences, Facebook wanted to acquire snapchat to tap the young market. But Snapchat refused Facebook’s $3 billion offer. But Facebook didn’t back down. As a smart competitive strategy, Facebook introduced story format similar to snapchat story in Instagram and Facebook. Instagram stories with better and exciting features now are more popular than snapchat stories and are now slowly taking over snapchat business.

One of the major reasons for the huge success of Facebook is its ability to tackle competition. In the technological and social media world where your one step can either make or break you, Facebook chose to make itself the king of social media networks.

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Google voice search is convenient because it is easier to speak rather than type. As a result use of google voice search has increased 7 times more since 2010. According to google, navigational queries and call functions are used the most in voice search.

But why you as a business and creator need to know about google voice search?

Businesses, especially small business can benefit more by optimizing their site for voice search, if they have any website. Even if you don’t have website, you can still benefit a lot from optimizing your business for google voice search.

Optimization for ‘near me’ searches

If you are a local business entrepreneur then you must optimize your ad campaigns for near me searches. As for local business, majority of the searches are location based asking for direction to your location. Voice search optimization should be done specially for small business like restaurants, café, beauty salon, gyms etc. where people definitely use directions and call to reach your destination.

Update your Google My Business listing

Get your Google My Business listing up to date. The more current the information on Google My Business is, the more useful and relevant your business will be to potential customer. Even small details updates like opening hours and parking details will make your business on Google My Business list up to date. The easier you make your business reach, the easier it will make for google voice search to find your business.

User intent and voice search

You must always keep user intent on top while optimizing your site or updating your business listing on Google My Business. The success of your business on voice search depends how well you make user intent easier and relevant for both potential customers and google. User’s intent like directions, call, opening hours, reviews etc. must be your top priority while optimizing business for voice search. As navigational queries and call functions are mostly used in voice search, you should take necessary steps to make sure your business is listed top of google voice search.

Google voice search will continue to become intelligent, responsive, relevant and popular. Google has been working towards its goal to make voice search a coherent part of search engine.

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Have you come across someone on social media endorsing a product or service? I’m sure you must have. Social media networks nowadays are filled with ads. Almost all famous personalities on social media engage in endorsing a brand. This is what influencer marketing is.

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers. Influencers are individuals who build a strong follower base using the internet or social media. That is why they are also called internet celebrities.

Let us understand some influencers with specific examples. Mrunal Panchal and Nagma Mirajkar are beauty and fashion influencers on Instagram with 3.5 million and 6.1 million followers respectively. Jeet Selal is a fitness influencer with 3.5 million subscribers on YouTube. So beauty and fashion brands approach Mrunal and Nagma for endorsements while fitness brands approach Jeet for endorsements. This is how businesses target influencers for marketing. Every category has famous influencers in their industry. That’s how businesses use them to reach potential customers on social media.

It’s a win-win situation for both business and influencers as businesses get to reach potential customers while influencers get a chance to earn money. It is a good opportunity for thousands of influencers around the world.

Why is influencer marketing so popular currently?

Influencer marketing works because influencers build a high amount of trust built up with followers. When people see influencers recommend a product or service, they are confident in trying them. Ask yourself, have you at least looked for a product recommended by an influencer? I’m pretty sure you did!

 That’s what sets influencer marketing apart from other marketing efforts. Instead of marketing directly to the customers, businesses can use influencers to vouch for their products or services. This is a simple and smooth type of marketing where customers don’t feel that something is pushed to them or advertised. It feels more like a recommendation from the influencers.

The popularity of influencer marketing is growing and it is not surprising that many businesses use around 50% of their social media budget on influencer marketing. This number will continue to grow in the future!

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LinkedIn is social media for professionals. It is a business and employment related platform used for professionals networking and career development. It is the world’s largest network for professionals to form business relationships and recruiting best talents.

There are many interesting facts about LinkedIn you probably didn’t know.

1)     LinkedIn has more than 800 million members spreading across 200 countries! That is why LinkedIn is known as the largest network for professionals who come together to network for business and career purposes.

2)     It is estimated that every second, 2 new members join LinkedIn to network. LinkedIn is continuously evolving over the years and has seen continuous growth in members.

3)     More than 30 million companies are on LinkedIn! This is a massive number. It is a huge opportunity for the users to network with such professionals and use the opportunity for career development under their large business network.

4)     According to the statistics, it is estimated that more than 41% millionaires use LinkedIn.

5)     Tech giant Microsoft owned LinkedIn in 2016 with $26 billion. Ever since Microsoft acquired it, LinkedIn has grown tremendously and within a year after acquisition, LinkedIn grew over 500 million members.

6)     Have you ever wondered why the LinkedIn logo is just IN? It’s because LinkedIn is a big word and they wanted to make the logo short.

7)     The USA has the highest number of LinkedIn members. Americans use LinkedIn more than others, especially college students who have seen networking with LinkedIn for internships.

8)     LinkedIn is a perfect place for B2B relations and it is estimated that more than 80% of leads are generated on LinkedIn. According to statistics LinkedIn drives 46% traffic to B2B networks, making it the most credible source of networking with professionals.

9)     LinkedIn is full of trusted job opportunities. 87% recruiters use LinkedIn to recruit talented and professional employees in their company. In fact 122 million people received an interview with LinkedIn!

10)  Ever since Microsoft acquired LinkedIn it brought many changes in content for users to navigate smoothly. One such is Calendar Chatbot which syncs the calendar of two LinkedIn users so that they can meet. This made LinkedIn like your own personal manager! Calendar Chatbot makes it easy to interact with people who live in different time zones.

LinkedIn is a platform full of opportunities if you want to look for career development and interact with businesses to make professional relationships. It is easier to connect and talk about the business world. That’s what makes LinkedIn different from other social media platforms that it is the social media network for professionals.

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To build a perfect social media strategy, you must understand the 5Ws of social media strategy. These 5Ws will answer all your questions and help you to build the outline of your strategy.

Why do you want to be on social media?

Ask yourself why you want to be on social media. This will lead you towards your social media goals. Your goals should be specific, measurable and time bound. For instance, if your goal is to increase engagement on social media posts, it cannot be measured nor is it specific. An example of a goal is to grow your Instagram followers by 1000 per week. This is specific as you’re focusing on a social media network. It is measurable and time bound to grow 1000 followers per week.

Who is your target audience?

Defining target audience is important, as they are the end receiver of your content. Every business and creator makes content to target the potential audience who are more interested in what you are providing. To know who your audience are, understand who they are. Are they specific to some occupation, gender, location, age group etc. If you are a beauty influencer, your target audience are women. If you are someone who sells pop culture phone accessories, your target audience are young people who are mostly engaged in pop culture.

What are you going to share?

Defining your target audience will automatically help you understand what you are going to share because all target audiences have different kinds of interest levels to consume the content. Younger audiences like to engage with memes and entertainment so giving them content in their interest level will boost your engagement and followers. Give your audience what they want.

Where are you going to share?

This is a very important aspect of a social media strategy. Where you will share the content will be a major factor in determining the success of your social media strategy. For this is it necessary to understand where your target audience usually hangs out? Which social media platform they spend their most time and conduct your marketing strategies there. If your target audience are millennials then market on Facebook where the majority of millennials reside. If your target audience are professionals then LinkedIn is the best option.

When are you going to share?

Time is a pivotal factor in social media strategy. If you want to boost your content engagement and increase more followers, you must post at the right time when your audience is most active. This will not only boost engagement but also helps with wider audience reach.

To effectively plan your social media strategies, make a social media content calendar. This will help you to scrutinize what, where and when you will post content on social media.

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Increasing engagement on Instagram is a very crucial factor for the success of your content. If your followers don’t like, comment, share and engage with your content then all your efforts will go in vain.

There are certain actions required to boost Instagram engagement. Have a look at them.

Feature guest takeovers

Consider featuring Instagram influencers or guests to take over your Instagram account for a day to increase the reach of your business. You can even conduct a contest for your followers and the winner will get a chance to take over your Instagram handle for a day. This will build trust factor among your followers.

Tag related brands and influencers

Tagging brands and influencers can be in the form of posts, questions, witty content and simply leaving comments on their post. This will greatly help you to reach a large audience.

Make your Instagram an interactive space

While likes and comments are important aspects to boost your engagement, there are also other factors to make your feed an interactive space. Conduct ‘ask me anything’ weekly or monthly to make interactive relationships with followers. This can be done through question stickers on Instagram stories or with a post where followers can leave their query in comments.

You can also build curiosity for the next content or product launch with countdowns. You can also run contests for your followers regularly that will boost your engagement to a large extent.

User generated content

Keeping up with your Instagram can be a lot of hassle especially if you’re managing multiple social media networks. In order to be successful on Instagram it is necessary to build content and engage regularly. User generated content is content featuring a brand or product that followers post on their social media. It is also an example of word of mouth marketing where your followers themselves try to market your brand by talking about it on social media.

Example of user generated content is branded hashtag that the business will make and make the audience use them while talking about the business on social media.

Netflix is the best example to learn about user generated content. When Netflix series ‘money heist’ launched its final season in India, they urged the viewers to use the hashtags #IndiaBoleCiao on social media networks whenever they talk about the series.

Post to Instagram at best times

Instagram users are active at all times of the day. However there are certain hours where your target audience is online specifically. Research and find out the time your audience is online on Instagram. This can be done with the help of Instagram Insights.

Instagram is a social media full of opportunities. Once you get the desired audience for your account and build engagement, you will have a wide audience reach and success on Instagram.

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As for the business, it is important to note this statistic that about 70% of the purchase decisions are made on the snapchat app. This means snapchat users are highly influenced by marketing activities on snapchat which derive their purchase decision.

As a beginner in snapchat marketing, there are some best practices for snapchat marketing you should understand.

1. Create interactive filters for your business

With more than 300 million daily active users, snapchat provides door to snapchat marketing through the attracting and fun face filters. It is estimated that more than 50 million people joined snapchat just to use the face filters. So it is likely that your audience will also use snapchat filters.

As a business you should create attractive and cool face filters relevant to what you offer. This will make users know more about your business through interactive and alluring ways by using the filters and sharing with their friends and stories. Geo filters are filters based on location. This is very beneficial for business if you want to invite an audience to your business location.

2. Cross-promote content on other platforms

Cross promoting the content on other social media platforms is beneficial for your business. It makes users aware of your vast social media presence and promotion of your social media handles on other networks as well. The reason why cross-promotion is important is because snapchat is mostly dominated by younger audiences. So in order to make other audiences aware and attract towards your snapchat content cross promote on other social media networks as well. If you have large followers on other social media platforms, let them know about your snapchat.

3. Coordinate brand takeovers on your account

If you are associated or linked with some influencers, conduct brand takeover on your account. This will let the influencer take over your snapchat account for a day promoting and interacting in their own way and helping you reach more followers. The influencer might also promote it on their account as well. But try not to cross promote the brand takeover because you want to increase followers and reach more people only on snapchat through influencers in it.  Work with influencers who are already active on snapchat and have a large base set up in snapchat already.

4. Try paid advertisement

If you have the right budget you can try your hands on paid advertisement. They are a lucrative part of marketing strategy. Snapchat ads consist of collection ads, story ads, face filters and commercials. Paid advertisement helps your business to reach new audiences, spread awareness and build more engagement.

Even though snapchat is not a public app like other social media networks, it has proved timely that it is no more behind big social media giants like Facebook, Instagram and Twitter. Snapchat has its own uniqueness which makes it apart from others.

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So what are the various ways to boost your twitter engagement?

Capture your audience when they are active

It is well known fact that capturing your audience when they are active is very important in performance of your tweet. If you just randomly post tweet any time it won’t find the required engagement. So if your audience is online most at a particular time, post tweet then often. You can even make your audience active at a particular time by generating curiosity of the upcoming content.

Interact in a trending topic

Every day twitter witness a trending topic which people talk about especially using the hashtags. When you interact with people under a particular trending topic, you get more visibility on twitter. The people who interact with you or read your opinions might also take a look at your twitter account. This can expand your twitter base and build more engagement.

Focus on visuals

Visuals like photos GIFs and videos stand out among the tweets. According to the statistics, visuals on twitter get more than 40% engagement than the regular tweets. So it is beneficial to include visuals on tweet to boost engagement. You can use your original images or images and GIFs available on twitter. Occasionally use them to make your tweet interesting and appealing to audience so that they talk about and retweet.

Interact using polls

Twitter polls are interesting and helps to boost engagement. Use polls to ask you audience questions or know their opinion. Businesses can run twitter polls to know how audience are satisfied with the products and services offered. Even creators can use many innovative ideas to interact with audience through polls in a fun way.

It is an easy way for audience to interact with your tweet without having to say anything and convey their feedback and for you to generate more engagement to your tweet.

The tips are crucial elements to boost your tweet engagement but apart from them, you can even develop your own innovative ways to boost your twitter engagement effectively. Think about how you can use different measures to boost your twitter engagement.

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Instagram story is a powerful and result driven medium to reach the right audience effectively. With over 500 million daily active users, Instagram provides a wonderful platform for business and creators to reach their desired audience.

Instagram users scroll Instagram mainly for stories and feed and if you capture them where they are mostly present then it will be a successful and smart business strategy. But what should you know as a business or creator to make your Instagram stories reach a wider audience?

Keep your message short and simple

Instagram stories run for a very short time. Hence it becomes very important to keep a clear, precise and attractive message on the story to capture the audience’s attention instantly. Know that videos run for 15 seconds and photos for 5. You have to derive a catchy message to grab your viewers within such a short time.

Keep up with the visuals

Don’t let your story ads be just a blank background and your message. That instantly pulls the audience away. If you want your audience to recognize your business and engage, create attractive visuals in the background with beautiful live effects and aesthetic images with the help of ads manager.

Importance of placing texts

Text placements on stories should be well strategized. Don’t make your text appear randomly anywhere with irregular size. Your texts should be well sized and placed at a proper place where the audience can know your message clearly.

Add music, GIFs, location and hashtags

Adding music to your story ads will give an additional attracting touch to your story. It can attract an audience towards your profile easily. Instagram has an endless number of trending music available. You should also add GIFs, location and hashtags will add more essence to your story ads making it appealing, relevant, engaging and beautiful. Add them according to the requirement.

As Instagram story ads provide you with lots of opportunity to reach and engage with larger audiences, it is your responsibility to provide them what they are looking for. Remember you make content for the audience. Make sure it is to their understanding and appealing.

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But sometimes after all the efforts you make you don’t get enough visibility on social media. That’s little disheartening. But don’t worry you might not be following proper steps. Read the below tips to improve your visibility on social media

Create quality content

No matter at what social media platform you want to post and what type of content you want to post, it must be of very good quality. For instance if you’re writing quotes, write some heart touching, unique and plagiarism free content. if you’re posting nature photographs, click unique high quality photos unique from others.

Quality content will make you have your unique identity on social media which will improve your visibility and reputation.

Post when audience is active

You should post content at that time of the day when your audience is most active. This will improve your visibility by making your content reach wider audience. You can know when your audience is active in insights and analytics present in social media platforms. You can also understand when your audience is active by knowing your target audience. Defining target audience will further help you to know when your audience is online. For instance if you target audience is young audience then best time to post is after 7 pm.

Use right hashtags

Using hashtag is important aspect of improving visibility on social media. Posts of similar topics are combined under hashtags. They help to reach the content to reach more people. Use relevant and trending hashtags to boost your visibility on social media. Find what hashtags are right for your content. It is also important to understand usage of hashtags under each social media network. For instance, twitter advice to include 2-3 hashtags while you can add up to 30 hashtags in Instagram.

Leave a reply on other’s content

You should regularly interact with people on others comment section. It will increase the chances of your visibility where people will notice you and check your social media account. But make sure you don’t post any offensive comment or anything that hurt sentiments of people.

Interact with your followers

Interacting and engaging with followers is very important to increase visibility and improve reputation. Don’t leave your follower queries or compliment left empty. Reply to their message and comments. Make them assure that they are being heard. Consider going live to further improve bonds with followers.

Paid advertisement

If you want to increase your visibility fast then paid advertisement is for you. It guarantee reach and visibility of your content to the right audience you desire. Almost all social media now has the feature of paid advertisement. You can choose to make your post visible to your desired audience, location, gender, interests and more.

Increasing visibility on social media is a strenuous task but worth all the efforts. As a beginner it might be little frustrating when your content doesn’t find audience but hang on. Be patient as establishing your presence on social media takes little time by following proper path.

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