Landing your first sponsorship is exciting for any content creator. However, you shouldn’t go into any brand deal naively, especially when there’s money involved. There are a few things you need to keep in mind when you’re creating sponsored content.

Here are the basics every creator needs to know about getting a sponsorship

There are two ways to get a brand deal — accepting offers or sending pitches.

The first and most common way to acquire a brand deal is to wait for sponsors to send you offers. To let brands know you’re open to creating sponsored content, make your business email address easily accessible. You can put it in your Instagram bio and your video descriptions. If you have a personal website, add a contact form that redirects messages to your inbox.

Alternatively, you can reach out to companies you’d like to work with yourself. Research what kind of influencer marketing the brand has done before to see if you’d be a good fit. Then, draft a pitch email with your reasons for reaching out, what you envision the brand deal would look like, and what rate you’d charge. If you have a contact at that company, send your email to them. Otherwise, find out who works on their marketing or PR team and message them.

Never take a deal without a contract.

Basically, a contract exists to protect both parties involved in a sponsorship. It should outline all of the important details. On the brand’s side, it should cover their precise expectations and deadlines. On your side, it should cover your responsibilities and compensation.

Make sure your contract is specific on both sides. For example, if the sponsor wants to see a final draft of your video before it goes live, your contract should state how many revisions they’re allowed to request. You should also include plans for promoting the video and what rights the brand has to use your content in their own marketing campaigns.

Set your rates and know your value.

As an influencer, you’ll probably encounter potential sponsors who want to compensate you with free/discounted products or “exposure” instead of money. You should be careful to avoid this kind of sponsorship because these companies aren’t compensating creators fairly. If you’re interested in working with the brand, you can reply with your own rates for sponsored content.

Your rates will vary based on your subscriber count as well as your audience engagement level. For example, if you have ten thousand subscribers but your sponsored video generates a thousand sales, you can use that data as leverage to increase your rates the next time around. Additionally, your rates should vary based on the kind of content the brand wants you to create. A ten-minute sponsored video should cost more than a sponsored Instagram story post.

After you’ve agreed on a rate and signed the contract, it’s vital that you keep up your end of the bargain. If a question or issue arises, address it with your sponsor instead of ghosting them. Always be professional; you never know what opportunities one brand deal could open up.

The post How to get brand deals – The basics of Getting Sponsorship first appeared on YTBUYVIEWS.COM.

Here’s everything you need to know about the YouTube Shorts Fund.

Eligible creators can earn a Shorts bonus every month.

Any creator who’s making original Shorts content is eligible for the YouTube Shorts Fund. Your channel doesn’t have to be monetized through the YouTube Partner Program for you to qualify. If you’re in a country where YouTube is available and you’re making original Shorts content, then you’re eligible to make money through the Shorts Fund.

Whether or not you’ll earn money in any given month is based on your Shorts performance the previous month. YouTube will look at last month’s data when determining which creators to award with bonuses. So, the best way to earn money through the Shorts Fund is to keep creating original Shorts content.

Monthly bonuses range from $100 to $10,000 USD.

YouTube has dedicated a total of $100 million to the Shorts Fund for 2021-2022. The amount you can earn isn’t based on the same metrics as the ad revenue of the other videos on your channel. Instead, it’s more of a range.

The monthly bonus you earn through the Shorts Fund will be at least $100 USD, but it can be up to $1,000 USD. However, you aren’t guaranteed to earn the same amount every month. It will be adjusted based on several factors, such as your overall Shorts views for the month and where your audience is located.

There are a few criteria your channel has to meet to maintain eligibility.

YouTube will review your channel before reaching out about the Shorts Fund. In order to maintain eligibility, your channel must have uploaded an original Short in the last 180 days. Any content that’s been reuploaded from other platforms, such as TikTok or Instagram Reels, will be disqualified. Likewise, all of your content must comply with the Community Guidelines and monetization policies.

Again, your best bet is to keep uploading original content. All of the Shorts you post count towards your overall Shorts performance. They aren’t locked into the month they’re posted. So, for example, if you posted a Short in July that suddenly went viral in December, those viral views would still count towards your Shorts performance. As soon as you’ve earned a bonus, you’ll receive an email or a notification from YouTube with further instructions on how to claim it.

The YouTube Shorts Fund is open to all creators, whether their channels are monetized or not. Keep making great Shorts content so you can get paid for it.

The post Here’s everything you need to know about making money from Youtube shorts first appeared on YTBUYVIEWS.COM.