You can use your channel as a launching pad for your own product. Here’s how to get started.

Align the product’s branding with your channel branding.

As an influencer, your personal brand and your company’s brands are one and the same. Everything you create exists, in a way, as an extension of who you are, because who you are is your main selling point.

Therefore, your product’s branding should align with your channel branding. This may include giving your package design the same aesthetic as your video background or naming your product after a saying your viewers hear a lot on your channel. Overall, the purpose of the product should align with your channel’s goals. A beauty vlogger marketing an eyeshadow palette will likely be more successful than a gamer selling wellness supplements.

Market towards your viewer demographic.

Advertisers often design their campaigns to target specific demographics. As a vlogger, you can reverse engineer this success by designing a product that will appeal to your Viewer Demographics. Use your channel analytics to find out more about who’s watching your videos.

Feature your product in videos.

To show your viewers how well your product will integrate into their daily lives, be sure to feature it casually in your videos. Use your own product to replace the t-shirt, palette, or hairdryer you usually reach for. By seeing you use your own product more often, your viewers will be able to picture themselves using one of their own a lot.

Send product samples to your influencer friends.

Finally, get the word out about your new product by sending samples to your influencer friends. Think of it as PR packages instead of sponsorships. If they like it, they may feature it on their channels, but they’re not getting paid to do so. In turn, be willing to feature your friends’ products or merch on your own channel.

Having an established audience gives you the perfect opportunity to become an entrepreneur. Use your channel as a launching pad for the product you’ve always dreamed of creating.

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