To capitalize on your sphere of influence outside of YouTube, you’ll need a social media strategy. How are you going to promote your videos on Twitter, Instagram, Facebook, etc.? How are you going to make sure you get your video links in front of as many eyes as possible?

Keep track of important metrics.

Social media marketing is a numbers game. As a vlogger, you know to keep an eye on your view count. However, there are several other important metrics you should be keeping track of as well.

On YouTube, you can find everything you need in your channel analytics. Your watch time, demographics, and like to dislike ratio all matter as much as your view count does. 

On other platforms, watch your number of likes, comments, and shares as much as you watch your follower count. A small, active audience is better than a large, passive one when it comes to getting more engagement and, therefore, more views.

Put more focus on the platforms where you get the most engagement.

Social media promotion is all about reaching as many people as you can in as little time as possible. Therefore, you should concentrate on the platforms where you get the most engagement instead of where you have the most followers. You could have thousands of followers, but if your post only receives a hundred likes, you aren’t reaching many potential viewers.

An easy way to measure your rate of engagement on any platform is to divide the number of likes or comments on a post by your number of followers. The result is the percentage of your followers who engaged with your post. So, say for example you had a thousand followers and got a hundred likes on your Instagram post. Dividing that hundred likes by your thousand followers means that ten percent of your followers liked your post.

You can use this formula on several of your recent posts and than average the results together to get a more general idea of how many of your followers see your posts. Repeat this exercise for every social media platform you’re active on. Then, you’ll know where to focus your efforts.

Find the times your posts get the most engagement.

There are plenty of articles on the internet that tell you when the best time to post to any given social media platform is. However, none of them can tell you exactly when your audience in particular is the most active. To find that out, you’ll have to run a little experiment.

Make a chart or calendar that divides each day into hours. Over the course of the next month, record what time you post on social media. Then, write in how much engagement that post received within its first hour.

At the end of the month, average together the numbers of likes and comments you got at certain times. The times that give you the highest resulting numbers are the times when your followers were the most active. Moving forward, make any posts promoting your YouTube videos at these times.

Planning your social media strategy comes down to knowing when and where to post. Promote your videos where you have the most engaged audience at the times they’re most active.

The post How To Plan Your Social Media Strategy first appeared on YTBUYVIEWS.COM.

To build a perfect social media strategy, you must understand the 5Ws of social media strategy. These 5Ws will answer all your questions and help you to build the outline of your strategy.

Why do you want to be on social media?

Ask yourself why you want to be on social media. This will lead you towards your social media goals. Your goals should be specific, measurable and time bound. For instance, if your goal is to increase engagement on social media posts, it cannot be measured nor is it specific. An example of a goal is to grow your Instagram followers by 1000 per week. This is specific as you’re focusing on a social media network. It is measurable and time bound to grow 1000 followers per week.

Who is your target audience?

Defining target audience is important, as they are the end receiver of your content. Every business and creator makes content to target the potential audience who are more interested in what you are providing. To know who your audience are, understand who they are. Are they specific to some occupation, gender, location, age group etc. If you are a beauty influencer, your target audience are women. If you are someone who sells pop culture phone accessories, your target audience are young people who are mostly engaged in pop culture.

What are you going to share?

Defining your target audience will automatically help you understand what you are going to share because all target audiences have different kinds of interest levels to consume the content. Younger audiences like to engage with memes and entertainment so giving them content in their interest level will boost your engagement and followers. Give your audience what they want.

Where are you going to share?

This is a very important aspect of a social media strategy. Where you will share the content will be a major factor in determining the success of your social media strategy. For this is it necessary to understand where your target audience usually hangs out? Which social media platform they spend their most time and conduct your marketing strategies there. If your target audience are millennials then market on Facebook where the majority of millennials reside. If your target audience are professionals then LinkedIn is the best option.

When are you going to share?

Time is a pivotal factor in social media strategy. If you want to boost your content engagement and increase more followers, you must post at the right time when your audience is most active. This will not only boost engagement but also helps with wider audience reach.

To effectively plan your social media strategies, make a social media content calendar. This will help you to scrutinize what, where and when you will post content on social media.

The post How to build a perfect social media strategy? first appeared on YTBUYVIEWS.COM.