Many stand-up comedians are masters of keeping an audience entertained. Their punchy, quick style of delivery can hold a crowd’s attention for over an hour. Therefore, by studying their style, content creators can learn a lot about comedy.

Here are three important things creators can learn from stand-up comedians.

1. Expert comedic timing takes practice.

No one is born with perfect comedic timing. The best comedians have been doing shows for years before they reach mainstream popularity. They got so good by practicing, and they continue to be masters of their craft through rehearsals.

Similarly, you should practice what you’re going to say before filming a video. However, you don’t have to be too formal about it. For example, if you plan to do a storytime, you might tell the story to a friend and make mental notes of how much they laugh or if they seem engaged with your delivery.

2. Joking about timely topics can help you go viral.

You probably recognize comedians like John Mulaney or Trevor Noah from their jokes that have become a part of the cultural conversation. By commenting on current events, they give people new ways to discuss relevant or trending topics. Their fans share these jokes with their own friends, helping promote the comedians’ work.

You, too, should talk about timely topics in your videos. The more original you can be, the further your message will spread. For example, John Mulaney’s “horse in a hospital” joke, which is an allusion to the American presidency, has come up in political conversations for years. Similarly, many of Saturday Night Live’s sketches and monologues have gone viral by commenting on current headlines.

3. Performing in front of a live audience can improve your stage presence.

There’s a reason so many stand-up comedians cross over into acting. Their extensive experience performing in front of live audiences gives them great stage presence. They’re comfortable on camera because they can envision how the viewers will respond.

To improve your on-camera presence, you should get up on stage. You might audition for a show at your community theater or perform at a local open mic night. If you want to start with something a bit less public, try taking an improv class or singing karaoke with your friends.

Content creators can learn a lot about delivery and timing from stand-up comedians. Study their work and apply your observations to your videos to get more laughs out of your viewers.

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Here’s what content creators can learn from reality stars.

Build your name into a brand.

As an influencer, the most valuable thing you have is your name. Reality stars know how to use the influence their names carry to get into exclusive events, book exciting brand deals, and grow their platforms. The more popular they get, the more value their name carries. When a fan sees their favorite reality star’s name attached to a product, they’re more likely to be interested in it.

One of the smartest movies an influencer can make is to use their name to market their own products instead of someone else’s. Take Kylie Jenner, for example. She could make plenty of money promoting other people’s makeup and skincare lines on Instagram. However, by building her own Kylie Cosmetics brand, she became a billionaire.

Don’t be afraid to be imperfect or vulnerable.

Unlike influencers born from Instagram, social media stars who got their start on reality shows built a fanbase by showing the best and worst parts of themselves on TV. On social media, you can control your own image. However, when you’re on TV, your image is in the hands of the producers. You may not even recognize the person onscreen as yourself.

That’s what draws so many fans to these reality stars, though. They’ve watched them fall in love, get their hearts broken, make their dreams come true, or lose everything. That can make them feel more approachable than an influencer who’s never posted a picture with a single hair out of place.

For example, fans of The Bachelor watched Hannah Brown find out her fiancé had lied about having a girlfriend back home. Even though she didn’t leave the show engaged, she gained a loyal and supportive audience who are excited to follow her journey beyond the show.

Answer the questions your viewers keep asking.

Reality stars are often bombarded with questions about their time on TV. In response, a lot of them do Instagram story Q-and-A’s or make YouTube videos about their experiences. You could do something similar regarding a topic or experience your viewers have shown a lot of interest in, such as your time living in a unique place or an unusual job you once had.

Q-and-A YouTube videos are a better choice than an Instagram story Q-and-A because they won’t disappear after twenty-four hours or get buried in your highlights. For example, though she’s more active on Instagram than YouTube, Sammie from The Circle posted a Q-and-A video on her channel. That way, her fans will be able to find it easily.

You don’t need to become a reality star to become a social media influencer. However, by utilizing the strategies that have helped them, you can grow your own audience.

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