Here’s how YouTube is addressing feedback from creators like you.

YouTube is taking measures to uphold its Community Guidelines.

As stated in the letter, YouTube has undertaken “more aggressive action” to protect all of its users in the last few months. This included its new child Safety measures and the expedited removal of violent content.

YouTube strives to be a community everyone can enjoy and benefit from. For example, a large percentage of YouTube’s viewers are children. However, if more parents believe YouTube is a dangerous or inappropriate place for their children to be, then overall viewership can fall. Advertisers will react in much the same way, pulling their ad campaigns from certain channels or from YouTube altogether if the content they see doesn’t line up with their company values.

To do your part, you should do your best to uphold the Community Guidelines on your own channel. Don’t share any content that is violent or graphic in nature whatsoever. You can also report videos you believe may violate the Community Guidelines. Hold your friends and fellow creators accountable. If someone you know uploads a video you feel violates YouTube’s Community Guidelines, kindly discuss it with them one-on-one. If they choose not to remove or reupload the video, then you can submit it for review.

International creators are having their voices heard by the American platform.

Though YouTube is an American company, creators and viewers come from all across the globe. Therefore, YouTube is making an effort to hear what its many international creators have to say. Wojcicki has met with several international creators on her trips abroad, most recently making videos with a few vloggers in Japan and India.

Wojcicki wrote that many of the creators she met with shared their frustrations concerning the lack of representation on YouTube’s trending page. Anyone who has clicked on the trending page a time or two has likely seen that the same creators and major networks tend to appear at the top. The CEO explained that the trending page appears that way because it measures how quickly a video is generating views after filtering out any videos that are potentially harmful.

However, in light of their frustrations, she also explained that YouTube has a new goal. The platform aims to have half of the videos on the trending page come from YouTubers rather than traditional media. YouTube also plans to do more with its Creator on the Rise initiative.

You can contribute to the increase of diversity on YouTube by showing your support for creators of all backgrounds. When you find a video you love from an up-and-coming creator, share it with your own audience. Collab with as many people as you can, regardless of their subscriber count. As the saying goes, be the change you wish to see in the world.

YouTube is advocating against the EU’s copyright directive.

When the EU passed part of its copyright directive, renamed Article 17, YouTube became a major advocate against the directive’s many vague and untested requirements. In her letter, Wojcicki acknowledged that, by potentially setting severe limitations on what YouTubers can upload, Article 17 runs the risk of lowering revenue for traditional media and music companies on the platform as well as European creators who have built their careers here.

Though the article has passed in part, each country in the EU has two years to set its own local laws the comply with the directive’s rules. Therefore, creators all over the world still have time to make their voices count.

Wojcicki encouraged creators to sign what has become the most popular petition in Change.org’s history. 

YouTube CEO Susan Wojcicki herself is dedicated to connecting with more creators and hearing what they have to say. Don’t be afraid to speak up on social media and share your thoughts with your fellow creators.

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Luckily, YouTube enables creators to blur their videos after they’ve been uploaded. Here’s how to blur your YouTube videos quickly and easily.

1. Return to Creator Studio Classic.

The blurring tool isn’t yet available in the YouTube Studio Beta. So, in order to use it, you’ll have to go back to Creator Studio Classic.

To get back, first, go to studio.youtube.com. Then, in the left menu, click on “Creator Studio Classic.”

2. Set up a custom blur for moving objects.

If you want to blur an object, even if it’s moving, then you can set up a custom blur. Select the “Blurring Effect” tab. Then, click on “custom blurring.” Finally, press “edit.”

Now, hover the pointer over the object you want to blur. Then, click and drag a box around it. The blur will follow the object as it moves in your video.

3. Keep the blur stationary by locking it.

Maybe the object you want to blur is something that doesn’t move, such as a name-brand product or a street sign in the background. To keep the blur stationary, you can lock it.

To lock your blurred area, simply go into the timeline and click “Lock.” This will ensure your blur stays in the same place the entire time it’s visible.

4. Adjust the duration of the blur in the timeline.

You might not want the blur to last for your entire video. So, you can adjust the duration of the blur in the timeline.

Simply click on the ends of the timeline and drag them to adjust the duration of the blur. Set it for the timestamp you want the blur to begin and end.

5. Blur faces with a specialized tool.

Many vloggers choose to blur the faces of people in the backgrounds of their videos for both privacy and safety reasons. So, YouTube developed a tool specifically designed to blur faces.

When you click on the “Blurring Effects” tab, you can also select “Blur faces.” Select “edit” and allow YouTube to process your video.

When it’s finished processing, you’ll be presented with a thumbnail for every individual face the tool found. Then, select the faces you want to be blurred. Don’t forget to save your changes.

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Here’s how to get your music on Spotify’s official playlists.

1. Make sure you already have music on Spotify.

In order to submit your songs for playlist consideration, you have to go through your Spotify for Artists account. Having this account means you already have some music on Spotify.

Getting your music on Spotify requires a distributor. Many independent musicians use CD Baby, TuneCore, or DistroKid.

2. Deliver an unreleased track to Spotify.

In order to be eligible for playlist consideration, a song must be unreleased. However, it also must have already been delivered to Spotify. This means you can’t submit a song that’s already available for streaming.

You can only submit one song at a time as well, not an entire album. Consider going with the lead single to help promote your upcoming album or EP.

3. Complete the submission process at least a week in advance.

Moreover, you must also submit your song for playlist consideration at least seven days ahead of your scheduled release date. Therefore, you should have your release date planned before the song is even delivered to Spotify.

The earlier you can submit your song for playlist consideration, the better. To increase the likelihood of your song being featured on a playlist, give the editorial board as much time as possible to consider it.

4. Submit the song from your desktop computer.

Keep in mind that you can only submit music for playlist consideration from the desktop version of Spotify for Artists. You won’t be able to start the process from your phone.

Once you’ve logged into Spotify for Artists, go to the unreleased music at the top of your home or profile tab. Then, find the track you want to submit and click “Get Started.” Alternatively, you can right-click any unreleased music under “Profile” and select “Submit a Song.”

5. Provide Spotify with as much information about the song as possible.

Submitting your song to playlist considering automatically puts in on your followers’ personalized Release Radar playlists. However, in order for it to go on a more generalized playlist, Spotify needs to know as much about the song as possible in order to figure out where the song fits best.

Include the genre as well as the instruments involved. You can also describe the mood of the song, if it’s a cover, etc.

The more time and information you can give Spotify, the more likely your song will be featured on an official playlist. Plan ahead and put your best unreleased song forward.

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You can use your channel as a launching pad for your own product. Here’s how to get started.

Align the product’s branding with your channel branding.

As an influencer, your personal brand and your company’s brands are one and the same. Everything you create exists, in a way, as an extension of who you are, because who you are is your main selling point.

Therefore, your product’s branding should align with your channel branding. This may include giving your package design the same aesthetic as your video background or naming your product after a saying your viewers hear a lot on your channel. Overall, the purpose of the product should align with your channel’s goals. A beauty vlogger marketing an eyeshadow palette will likely be more successful than a gamer selling wellness supplements.

Market towards your viewer demographic.

Advertisers often design their campaigns to target specific demographics. As a vlogger, you can reverse engineer this success by designing a product that will appeal to your Viewer Demographics. Use your channel analytics to find out more about who’s watching your videos.

Feature your product in videos.

To show your viewers how well your product will integrate into their daily lives, be sure to feature it casually in your videos. Use your own product to replace the t-shirt, palette, or hairdryer you usually reach for. By seeing you use your own product more often, your viewers will be able to picture themselves using one of their own a lot.

Send product samples to your influencer friends.

Finally, get the word out about your new product by sending samples to your influencer friends. Think of it as PR packages instead of sponsorships. If they like it, they may feature it on their channels, but they’re not getting paid to do so. In turn, be willing to feature your friends’ products or merch on your own channel.

Having an established audience gives you the perfect opportunity to become an entrepreneur. Use your channel as a launching pad for the product you’ve always dreamed of creating.

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To capitalize on your sphere of influence outside of YouTube, you’ll need a social media strategy. How are you going to promote your videos on Twitter, Instagram, Facebook, etc.? How are you going to make sure you get your video links in front of as many eyes as possible?

Keep track of important metrics.

Social media marketing is a numbers game. As a vlogger, you know to keep an eye on your view count. However, there are several other important metrics you should be keeping track of as well.

On YouTube, you can find everything you need in your channel analytics. Your watch time, demographics, and like to dislike ratio all matter as much as your view count does. 

On other platforms, watch your number of likes, comments, and shares as much as you watch your follower count. A small, active audience is better than a large, passive one when it comes to getting more engagement and, therefore, more views.

Put more focus on the platforms where you get the most engagement.

Social media promotion is all about reaching as many people as you can in as little time as possible. Therefore, you should concentrate on the platforms where you get the most engagement instead of where you have the most followers. You could have thousands of followers, but if your post only receives a hundred likes, you aren’t reaching many potential viewers.

An easy way to measure your rate of engagement on any platform is to divide the number of likes or comments on a post by your number of followers. The result is the percentage of your followers who engaged with your post. So, say for example you had a thousand followers and got a hundred likes on your Instagram post. Dividing that hundred likes by your thousand followers means that ten percent of your followers liked your post.

You can use this formula on several of your recent posts and than average the results together to get a more general idea of how many of your followers see your posts. Repeat this exercise for every social media platform you’re active on. Then, you’ll know where to focus your efforts.

Find the times your posts get the most engagement.

There are plenty of articles on the internet that tell you when the best time to post to any given social media platform is. However, none of them can tell you exactly when your audience in particular is the most active. To find that out, you’ll have to run a little experiment.

Make a chart or calendar that divides each day into hours. Over the course of the next month, record what time you post on social media. Then, write in how much engagement that post received within its first hour.

At the end of the month, average together the numbers of likes and comments you got at certain times. The times that give you the highest resulting numbers are the times when your followers were the most active. Moving forward, make any posts promoting your YouTube videos at these times.

Planning your social media strategy comes down to knowing when and where to post. Promote your videos where you have the most engaged audience at the times they’re most active.

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Here’s how to generate passive income from your YouTube channel.

Ask sponsors for affiliate links.

Whenever you do a sponsorship, ask the company you’re working with for an affiliate link you can use to continue to promote their products. You can list these links in every video description. Every time a viewer clicks on it and makes a purchase, a bit of that money will go to you.

The Amazon Influencer program makes it easy for content creators to generate affiliate links for virtually any products they recommend. All you have to do is create an account, add products to your storefront, and share the link with your followers. Find out how to join the Amazon Influencer Program in this post.

Ensure all of your older videos are monetized.

Most of your YouTube-based income will come via ad revenue through your monetized videos. However, if you have videos uploaded from before you monetized your channel, then you may be missing out on possible ad revenue.

To monetize videos you’ve already uploaded, go to your Video Manager. Then, select the video you want to monetize and either click “Monetization” for YouTube Studio Beta or the dollar sign for Creator Studio Classic. From there, choose the types of ads you want to run and save your selections.

Categorize your videos into playlists.

Once you’ve ensured all of your older videos are monetized, you should start promoting them again. Playlists make it easy to promote old videos. All you have to do is organize your videos into playlists and link them to your new video descriptions.

You can make playlists by video series, genre, collabs, etc. If you have several older videos that are similar to your new one, put them all in a playlist and link them at the top of your new video’s description.

Discount old merchandise.

To generate more income from your online shop without releasing new merch, simply put your older merch on sale. Share the sale dates or coupon code with your followers so that they know to get to before it’s gone.

In order to get more of your fans to buy the things that are on sale, set a time limit for it. For example, you may put all of your older merch on sale for a week only and then reserve what’s left for future giveaways.

You can also add a “mystery shirt” or a similar listing to your online shop. When fans purchase the mystery item, they’ll receive a surprise piece of older merchandise.

Set up channel memberships.

Finally, if you have at least 30,000 subscribers, then you can increase your passive income by turning on channel memberships. This Patreon-like feature enables subscribers to support your channel for a certain amount each month in return for exclusive digital rewards.

Maintaining your channel memberships requires minimal effort once you’ve already shared the digital rewards. However, by staying more involved with your channel members, you can encourage more subscribers to join. 

A truly successful content creator knows how to keep making money from past projects. Use affiliate links, playlists, and merch sales to generate more passive income from your channel.

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Making your video the most click-worthy is all about grabbing your viewers’ attention. Here are three things that will do just that.

1. An expressive thumbnail elicits an emotional response.

Oftentimes, video thumbnails feature a still of the creator’s face from the video. They’re most likely smiling, like a friend inviting you to come to hang out for a while.

Featuring your face on your thumbnail is a good way to attract attention, but you can really grab your viewers’ attention by making your face extremely expressive. Your thumbnail face doesn’t have to be taken directly from the video. Many vloggers capture their thumbnails separately.

When you’re filming your video, think about which emotion has the strongest presence. Disgust, shock, fear, heartbreak, and joy are all good places to start. Then, for your thumbnail picture, show that emotion in the most dramatic way possible.

2. Stand out with a shocking title.

As the saying goes, first impressions are everything. Your video title is likely the first thing a potential viewer will see in their subscription box, on a notification, or on social media. Therefore, having a strong title can make your video stand out.

When it comes to titles, the more shocking you can be, the better. Your title should get emotional, ask questions, or playfully exaggerate.

3. Use what’s trending to get ahead.

When a trending topic catches your eye, think of ways you can quickly make a video out of it. Millions of people are already talking about it, and your video will have the potential to reach all of them.

Reaction videos are a good place to start. So are hot takes, where you offer a controversial opinion on a popular song, movie, or major pop culture moment. You can also try to recreate the trend in your own unique way.

Expressive thumbnails, shocking titles, and trending topics always grab viewers’ attention. Follow the examples mentioned above to start attracting more attention to your videos today.

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Here are a few top tips for writing scripted online content.

Use an online screenwriting program.

Trying to format a script in a normal word processor, such as Microsoft Word or Google Drive, can be a challenge. Instead, use an online screenwriting program that will automatically format it for you. That way, you’ll only have to think about the content.

Both WriterDuet and Cetlx offer free versions of their online screenwriting programs. You can download each program’s app as well. Alternatively, if you’re using Google Docs, you can download the add-on Fountain.

Match your page limit to your time limit.

In the film, a good rule of thumb is that one page of the script equals one minute on the screen. Therefore, the number of pages in your script should match the length of your video in minutes.

Don’t be afraid to go through multiple drafts.

No script is going to be perfect on the first try. Most writers go through multiple drafts before they finally have the polished final product. So, if you’re struggling to write your video script, keep going, then do it over. It will improve with each draft.

You may even find it helpful to start with an outline. Simply create a list of points you want to hit. Then, arrange them into major topics and supporting details. From there, you can build out your script.

Having a script can make any video run more smoothly. Use an online screenwriting program, match your page limit to your time limit, and don’t be afraid to go through multiple drafts.

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Here are five quick ways to improve your videos.

1. Put a ring light behind your camera.

Lighting has a huge effect on the overall quality of your videos. When a video is well lit, not only does the footage look better, but the subject does as well.

You can easily improve your video lighting by placing a ring light behind your camera. Though these lights are most often seen in beauty videos, they’re an ideal tool for any creator to have.

2. Allow yourself to film several takes.

Unless you’re doing a live stream, you don’t need to get your video perfect on the very first take. Allow yourself to film as many takes as you need to, even if that means starting the video over several times.

If you run out of room on your camera’s SD card, either switch to a new SD card or pause your filming to clear space on the one you’re currently using. Store your extraneous footage on an external hard drive in case you decide you’d rather use one of those takes in the future.

3. Write short, interesting titles.

As the saying goes, first impressions are everything. The title of a video impacts a viewer’s perception of it. Therefore, you should write titles that introduce your videos in an interesting way.

Your titles should also be short and to the point. Focus on word choice, making use of colorful verbs and powerful nouns instead of stringing together a bunch of adjectives.

4. Make use of your end screen.

An end screen is your personal classified ad. You can advertise your merch, promote old videos, or tell fans to follow you on your other social media accounts.

Once you’ve added an end screen, you can personalize it with different elements. Find out how to add an end screen and which elements you should include in this post.

5. Focus on topics you’re passionate about.

Most importantly, your videos should focus on topics you’re passionate about. Even if your slime videos get thousands of views, you’ll get burned out quickly if your real passion is music.

However, on the contrary, when you make videos about your favorite subjects, your enthusiasm will shine through. Your videos will become better the more you enjoy making them.

You can quickly improve any video with a ring light, several takes, and an interesting title. Focus on creating videos you’re passionate about and proud of, and watch their overall quality improvement.

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Here’s how to protect your content’s copyright.

Use a watermark on your videos.

One of the easiest ways to protect your content’s copyright is to simply add a watermark in the bottom of your videos. Include your channel name or logo in a nondescript font along the lower edge of the video. Make sure it stays for the entire duration of the video.

Utilize YouTube’s Copyright Match tool.

You may have been subject to a copyright claim from YouTube’s Content ID system. If you’ve used music, clips, images, etc. that are under someone else’s copyright, then the owner can ask to take your video down.

However, large companies aren’t the only ones whose copyright YouTube seeks to protect. Creators can utilize the Copyright match tool, which automatically searches for reuploads of your original content.

Make sure you’re respecting others’ copyright as well.

As previously mentioned, many content creators get hit with copyright claims from YouTube’s Content ID system. Getting too many strikes can really hurt your channel. Even one can take any revenue from a video and redistribute it to the copyright owner.

Therefore, it’s extremely important that you respect others’ copyright as well. Stick to using copyright-free background music, images, etc. If you want to use something that’s copyrighted, find out how to get a license to use it.

Copyright was designed to protect people’s original ideas. Use a watermark and YouTube’s Copyright Match tool to protect your videos while also respecting other creators’ and companies’ copyrights.

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