Here’s how YouTube is addressing feedback from creators like you.

YouTube is taking measures to uphold its Community Guidelines.

As stated in the letter, YouTube has undertaken “more aggressive action” to protect all of its users in the last few months. This included its new child Safety measures and the expedited removal of violent content.

YouTube strives to be a community everyone can enjoy and benefit from. For example, a large percentage of YouTube’s viewers are children. However, if more parents believe YouTube is a dangerous or inappropriate place for their children to be, then overall viewership can fall. Advertisers will react in much the same way, pulling their ad campaigns from certain channels or from YouTube altogether if the content they see doesn’t line up with their company values.

To do your part, you should do your best to uphold the Community Guidelines on your own channel. Don’t share any content that is violent or graphic in nature whatsoever. You can also report videos you believe may violate the Community Guidelines. Hold your friends and fellow creators accountable. If someone you know uploads a video you feel violates YouTube’s Community Guidelines, kindly discuss it with them one-on-one. If they choose not to remove or reupload the video, then you can submit it for review.

International creators are having their voices heard by the American platform.

Though YouTube is an American company, creators and viewers come from all across the globe. Therefore, YouTube is making an effort to hear what its many international creators have to say. Wojcicki has met with several international creators on her trips abroad, most recently making videos with a few vloggers in Japan and India.

Wojcicki wrote that many of the creators she met with shared their frustrations concerning the lack of representation on YouTube’s trending page. Anyone who has clicked on the trending page a time or two has likely seen that the same creators and major networks tend to appear at the top. The CEO explained that the trending page appears that way because it measures how quickly a video is generating views after filtering out any videos that are potentially harmful.

However, in light of their frustrations, she also explained that YouTube has a new goal. The platform aims to have half of the videos on the trending page come from YouTubers rather than traditional media. YouTube also plans to do more with its Creator on the Rise initiative.

You can contribute to the increase of diversity on YouTube by showing your support for creators of all backgrounds. When you find a video you love from an up-and-coming creator, share it with your own audience. Collab with as many people as you can, regardless of their subscriber count. As the saying goes, be the change you wish to see in the world.

YouTube is advocating against the EU’s copyright directive.

When the EU passed part of its copyright directive, renamed Article 17, YouTube became a major advocate against the directive’s many vague and untested requirements. In her letter, Wojcicki acknowledged that, by potentially setting severe limitations on what YouTubers can upload, Article 17 runs the risk of lowering revenue for traditional media and music companies on the platform as well as European creators who have built their careers here.

Though the article has passed in part, each country in the EU has two years to set its own local laws the comply with the directive’s rules. Therefore, creators all over the world still have time to make their voices count.

Wojcicki encouraged creators to sign what has become the most popular petition in Change.org’s history. 

YouTube CEO Susan Wojcicki herself is dedicated to connecting with more creators and hearing what they have to say. Don’t be afraid to speak up on social media and share your thoughts with your fellow creators.

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Here’s how YouTube is making copyright protection easier for creators.

When you file a copyright claim, you’ll be able to prevent copies of your work from being uploaded in the future.

If another user uploads a copy of your video to YouTube, then you can and should ask the platform to remove it. To request a copyright takedown, go to YouTube Studio and navigate to the channel copyright tab. Then, select “new removal request” in the top right corner. All you have to do next is fill out and submit the form.

Previously, preventing that user or other users from reuploading copies of your work proved challenging. However, soon, YouTube will allow creators to prevent reuploads with the click of a button. In the “removal options” section of your removal request form, make sure you check the box next to “prevent copies of these videos from appearing on YouTube going forward.”

All channels that are part of the YouTube Partner Program will have access to the copyright match tool.

Originally, the copyright match tool was designed to help corporations find and remove content that used their copyrighted materials illegally. The tool identifies these uploads and notifies the copyright holder. The copyright holder can elect to issue a warning or have the video taken down. If you were a creator on the receiving end, then your video could be demonetized or removed, and your channel would receive a copyright strike.

Now access to the copyright match tool has been rolled out to each and every channel that’s part of the YouTube Partner Program. This means that if your channel is monetized, then you can use the copyright match tool. After you file a removal request, this tool will work to identify copies of your content and prevent them from being uploaded. Additionally, you’ll be able to review any similar copies it finds.

YouTube is working hard to prevent malicious users from abusing the copyright match tool.

A lot of creators have valid concerns about how the copyright match tool could be used maliciously. You may worry about a reuploader using it to claim ownership and get your original video taken down. You may also be concerned about copyright strikes that could affect your channel if someone used the tool against you.

However, YouTube has acknowledged these concerns, and its team has promised to work diligently to review each removal request in order to prevent this kind of misuse. If someone uses the copyright match tool to abuse or bully another creator, then they’ll lose access to the tool. They could even have their channel terminated altogether.

If your channel is monetized, then you can start using the copyright match tool to protect your videos from reloaders. Be sure to file a removal request if you find a copy of one of your videos. You could also ask your viewers to alert you if they find a reupload as well.

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