Zuckerberg, who started his company Facebook while he was in his College, has shared some advice for college students and also gave an insight as to what he looks for in a person when hiring them.

In a podcast hosted by MIT Computer Scientist, Lex Fridman, Zuckerberg shared advice to college students that the most important decision, students at college, can make is to decide who they spend most of their time with. “You become the people you surround yourself with,” he explained. ” I think that people are too, in general, objective focused, and maybe not focused enough on connections and people who they’re basically building relationships with,” Zuckerberg said in an interview.

Mark Zuckerberg also stated that, while hiring for a person, he makes an attempt to prioritize relationships over objectives. When he evaluates any candidate for a job, then he actually imagines not being their boss, but what would it be like to work for that person. In the interview, he stated that – “I will only try to hire someone to work for me if I could see myself working for them.”

This strategy to hire a person, stated by Mark above, helps in fostering an environment that is more productive. “Finding personal compatibility is important, ” stated Zuckerberg, “as goals are achieved better together if you’re working with people who share your values on a human level.”

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Snapchat have introduced various other features in the app other than sharing live content. Users can create bitmoji avatars, send direct messages, now even do voice and video calls! Snapchat have been flexible in its features to make sure users can function around snapchat easily. There are various fun filters that people use to send the photos. Snapchat even lets you to save a ‘snap’ as under ‘memory.’ Snapchat even has private section where you can keep photos protected under a password. There’s also a discover section where you can read content from all the famous publishers. Snapchat has all cool features that attracted mostly the young audience.

So how can you use snapchat to market your business?

So you might be wondering if snapchat is a private app how I can even market my product in snapchat? Snapchat might be private but it has many areas where you can market your brand. The famous Geofilters of snapchat is a perfect place for it. Any event or product can be marketed by making creative filters. The audience always use the filters for the photos and there they come across your advertisement. All you need a graphic designer to design your filter. Many things have been advertised using Geofilters. Pepsi used it, IPL teams Mumbai Indians and Chennai Super Kings have used filters to advertise, Major sports tournament have used snapchat to advertise the tournament and many movies and series have advertise the launch by making famous character filters.

By doing so, you get the advantage of targeting the young audience directly as majority of the audience are between 13-25. Targeting them on snapchat indirectly target them on other social media platforms as young audience like to talk about it on other platforms. In this way you are not just taking over snapchat but also other platforms as well.

Another way of marketing on snapchat is ‘SnapAds.’ You can now make 10 seconds ad on snapchat that run between stories. When user view a story and moves to next, you ad can come in between two stories. In this way you can get more reach on snapchat as users definitely scroll around snapchat to watch others stories and send snap streak.

Snapchat has lot of potential and creative way to reach the younger audience to market, build engagement, recognition and building credibility. Though snapchat is a bit private app, it definitely has creative tools to serve the marketers with more innovative advertisement platform for the audience.

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