You don’t need the support of a major record label to get your music out there. Here are five tips for marketing your own music.

1. Connect with fan accounts to plan promotions.

If you have even a modest following, then it’s likely that several fan accounts have been created to support you. These are the Twitter and Instagram accounts made by dedicated fans solely to celebrate and promote your music.

Fan accounts can be one of your best marketing tools. They already have a strong connection with your target audience and substantial followings of their own. Work with them to plan promotions for your next release or show.

For example, you may provide your favorite fan accounts with exclusive teasers or behind-the-scenes photos to share. You can work with them to hold giveaways, plan to get your own hashtag trending, etc.

2. Share a teaser to pique people’s interests.

When you’re ready to release a new song, take a page out of the film industry’s book. In the same way, a production company releases a movie trailer, you can share a teaser for your new song with your fans.

3. Collaborate with other musicians to double the size of your audience.

One of the best ways to reach new listeners is to collaborate with other musicians. Find artists whose music is similar enough to yours that both audiences will enjoy listening to other artists. Then, after the song is released, continue to work together to promote it.

4. Post about your music as if you were your own biggest fan.

When it comes to promoting your music on your own social media, think about how a dedicated fan would post about your music. Don’t be shy when it comes to sharing. Hype your work up on your feed.

Reply to and retweet fans who talk about your music online. Post about why you love new song and why listeners will like it, too. Utilize your Instagram story as well. In essence, post about your music the way you’d post about your favorite artist.

5. Add your own music to public Spotify and YouTube playlists.

Anyone with a Spotify account can create public playlists. Theme them after moods, times of day, holidays, or whatever else you can think of. Then, add a few of your own songs along with some of your other favorites.

You can also add your own music videos to public YouTube playlists. Because YouTube is more visual than Spotify is, you should consider mixing in videos from your live performances as well as music videos.

Marketing your own music is all about generating buzz on social media. Work with your fans to create promotions, collaborate with other artists, and create and share playlists

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Here’s how to get your music on Spotify’s official playlists.

1. Make sure you already have music on Spotify.

In order to submit your songs for playlist consideration, you have to go through your Spotify for Artists account. Having this account means you already have some music on Spotify.

Getting your music on Spotify requires a distributor. Many independent musicians use CD Baby, TuneCore, or DistroKid.

2. Deliver an unreleased track to Spotify.

In order to be eligible for playlist consideration, a song must be unreleased. However, it also must have already been delivered to Spotify. This means you can’t submit a song that’s already available for streaming.

You can only submit one song at a time as well, not an entire album. Consider going with the lead single to help promote your upcoming album or EP.

3. Complete the submission process at least a week in advance.

Moreover, you must also submit your song for playlist consideration at least seven days ahead of your scheduled release date. Therefore, you should have your release date planned before the song is even delivered to Spotify.

The earlier you can submit your song for playlist consideration, the better. To increase the likelihood of your song being featured on a playlist, give the editorial board as much time as possible to consider it.

4. Submit the song from your desktop computer.

Keep in mind that you can only submit music for playlist consideration from the desktop version of Spotify for Artists. You won’t be able to start the process from your phone.

Once you’ve logged into Spotify for Artists, go to the unreleased music at the top of your home or profile tab. Then, find the track you want to submit and click “Get Started.” Alternatively, you can right-click any unreleased music under “Profile” and select “Submit a Song.”

5. Provide Spotify with as much information about the song as possible.

Submitting your song to playlist considering automatically puts in on your followers’ personalized Release Radar playlists. However, in order for it to go on a more generalized playlist, Spotify needs to know as much about the song as possible in order to figure out where the song fits best.

Include the genre as well as the instruments involved. You can also describe the mood of the song, if it’s a cover, etc.

The more time and information you can give Spotify, the more likely your song will be featured on an official playlist. Plan ahead and put your best unreleased song forward.

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