1)     Twitter is best used as a platform where the audience voice out their opinions, complaints and give feedback for business. A good marketing strategy must not mix up all the platforms for advertisement. A good marketing strategy must be able to analyze which platform provides you what services. Many successful brands have used twitter not for advertisement campaigns but to improve their word to mouth marketing by connecting with the audience on twitter. A perfect example of it is Netflix came up with the tagline ‘Netflix and chill’ encouraging the audience to spend their perfect weekend binge watching the series. This tagline is widely used in twitter as word to mouth marketing, resulting in getting more promotion. This was an example how twitter can be used as a distinct platform for innovative marketing strategy to capture the audience.

2)     Interact with twitter audiences for better brand recognition. A good marketing strategy doesn’t just mean advertisement but also to build interest among the audience to improve brand loyalty and image. Conduct polls and ask your audience about their opinion on certain topics. Interact with them on a regular basis. Many big brands interact with the audience on twitter regularly through tweets and live chats.

3)     Add on images and GIFs for more retweets for your tweet. Images and other visuals improve the retweet rate more than the written tweet. And the more retweets you get the more your content is forwarded among twitter audiences.

4)     Twitter was the originator of the hashtags and many other social media platforms use hashtags as a way to improve their content reach. But hashtags on twitter must be used carefully because unlike other social media platforms like Instagram where you can put as many hashtags as you want, twitter hashtags should be very limited in quantity.

About 6,000 tweets happen in one second, twitter is a busy platform where more than 210 million users are active on a daily basis. From this you can analyze how twitter is helpful in improving brand recognition, engagement and loyalty among the audience.

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Importance of twitter has arisen over the past few years and many businesses are connecting with their customers over twitter. There are some reasons why establishing market over twitter is important

1)    Twitter is a glitch free app that doesn’t go down in any circumstances unlike the apps like Facebook and Instagram. Over the past three years, Facebook and Instagram have gone down due to technical issues, leading to billions dollars of loss. The technical aspect of twitter is free of any hindrances which allows users to freely function on twitter.

2)    Understanding customer views and perceptions is very important for a business to run successfully and improve credibility of the business. Twitter allows users to share the views with “tweets” of 160 characters long. Businesses can establish a community of people around their business and interact with the users daily. Twitter is great for analysis for what people think about a certain subject, topic, issue, thesis or trend. Feedback on twitter is a reliable and fast process.

3)    Twitter doesn’t require you to post pictures or videos as it is not just a photo sharing app. You can share what’s on your mind written under the 160 word limit. Photos and videos are additional features that you can incorporate otherwise just words are enough to attract the customers or audience around twitter.

4)    Twitter gives users a sense of personal feeling as users can not only like tweets but also retweet on their account. Users and businesses can see people’s reaction to their posts.

5)    Twitter has a large audience base, with approximately 6,000 tweets per second, who regularly tweet and interact with the community.  Users continuously use hashtags, which originated from twitter itself. Hashtags are widely used in twitter while interacting and connecting with the twitter community. Twitter explore also shows trending hashtags in your region. Hence it is important for a business to establish its control over twitter and interact with a large audience base.

If you want to regularly engage and interact with your audience to learn their opinion and views, to know what’s trending around, twitter is the best marketplace to establish a community around your business. And not only for business, that’s the plus point of twitter that anyone who wants to engage with a large community can use twitter easily.

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