Have you come across someone on social media endorsing a product or service? I’m sure you must have. Social media networks nowadays are filled with ads. Almost all famous personalities on social media engage in endorsing a brand. This is what influencer marketing is.

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers. Influencers are individuals who build a strong follower base using the internet or social media. That is why they are also called internet celebrities.

Let us understand some influencers with specific examples. Mrunal Panchal and Nagma Mirajkar are beauty and fashion influencers on Instagram with 3.5 million and 6.1 million followers respectively. Jeet Selal is a fitness influencer with 3.5 million subscribers on YouTube. So beauty and fashion brands approach Mrunal and Nagma for endorsements while fitness brands approach Jeet for endorsements. This is how businesses target influencers for marketing. Every category has famous influencers in their industry. That’s how businesses use them to reach potential customers on social media.

It’s a win-win situation for both business and influencers as businesses get to reach potential customers while influencers get a chance to earn money. It is a good opportunity for thousands of influencers around the world.

Why is influencer marketing so popular currently?

Influencer marketing works because influencers build a high amount of trust built up with followers. When people see influencers recommend a product or service, they are confident in trying them. Ask yourself, have you at least looked for a product recommended by an influencer? I’m pretty sure you did!

 That’s what sets influencer marketing apart from other marketing efforts. Instead of marketing directly to the customers, businesses can use influencers to vouch for their products or services. This is a simple and smooth type of marketing where customers don’t feel that something is pushed to them or advertised. It feels more like a recommendation from the influencers.

The popularity of influencer marketing is growing and it is not surprising that many businesses use around 50% of their social media budget on influencer marketing. This number will continue to grow in the future!

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As for the business, it is important to note this statistic that about 70% of the purchase decisions are made on the snapchat app. This means snapchat users are highly influenced by marketing activities on snapchat which derive their purchase decision.

As a beginner in snapchat marketing, there are some best practices for snapchat marketing you should understand.

1. Create interactive filters for your business

With more than 300 million daily active users, snapchat provides door to snapchat marketing through the attracting and fun face filters. It is estimated that more than 50 million people joined snapchat just to use the face filters. So it is likely that your audience will also use snapchat filters.

As a business you should create attractive and cool face filters relevant to what you offer. This will make users know more about your business through interactive and alluring ways by using the filters and sharing with their friends and stories. Geo filters are filters based on location. This is very beneficial for business if you want to invite an audience to your business location.

2. Cross-promote content on other platforms

Cross promoting the content on other social media platforms is beneficial for your business. It makes users aware of your vast social media presence and promotion of your social media handles on other networks as well. The reason why cross-promotion is important is because snapchat is mostly dominated by younger audiences. So in order to make other audiences aware and attract towards your snapchat content cross promote on other social media networks as well. If you have large followers on other social media platforms, let them know about your snapchat.

3. Coordinate brand takeovers on your account

If you are associated or linked with some influencers, conduct brand takeover on your account. This will let the influencer take over your snapchat account for a day promoting and interacting in their own way and helping you reach more followers. The influencer might also promote it on their account as well. But try not to cross promote the brand takeover because you want to increase followers and reach more people only on snapchat through influencers in it.  Work with influencers who are already active on snapchat and have a large base set up in snapchat already.

4. Try paid advertisement

If you have the right budget you can try your hands on paid advertisement. They are a lucrative part of marketing strategy. Snapchat ads consist of collection ads, story ads, face filters and commercials. Paid advertisement helps your business to reach new audiences, spread awareness and build more engagement.

Even though snapchat is not a public app like other social media networks, it has proved timely that it is no more behind big social media giants like Facebook, Instagram and Twitter. Snapchat has its own uniqueness which makes it apart from others.

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Do you know that TikTok was earlier named as musically? Yes TikTok was once named as musically but later revamped into TikTok.

But unlike YouTube, TikTok doesn’t have medium to earn thorough the app. YouTube creators can earn from monetization program called YouTube partner program but TikTok doesn’t have monetization yet.

But TikTokers do have other medium to earn money.

 Since TikTok is really beneficial for business to target large audience due to its popularity, TikTokers also get opportunity to earn.

From sponsorship and paid ads

To make money on TikTok, you first have to be famous. You must put out content that makes difference and attract audience towards you. Once you establish an audience around your content and they love your content on TikTok, you will also attract various businesses towards you for advertisement. Many businesses will approach you for advertising their products or services on your TikTok content. Many famous TikTokers use creative ideas to incorporate advertisement. Audience too completely trust the taste and preference of TikTok influencers.

Affiliate marketing

Another way to earn from TikTok is affiliate marketing. In affiliate marketing, business approach you and give you an independent coupon code or link, if anyone use your code to make purchase of the advertised product, you will receive commission. This is another way to earn from TikTok.

Music trends

One of the popular trends that people see on TikTok is music. I’m sure you must have heard many trending music on social media platforms. Most of the trending music come from TikTok. Promoting music is also another way of earning from TikTok because many music artist approach such famous influencers on TikTok to promote their music by incorporating the music in their content. Who knows you might be the one to make a music trend!

Merchandize

You can also earn by merchandizing your own brand. Yes you can earn by producing your own merchandizing products and promoting it on your TikTok and across other various social media networks. In this way you won’t be just limited to being an influencer, but also an entrepreneur!

Making money on TikTok first require you to be already established and famous. You have to attract people with your unique content that people like. When audience are attracted to your content, businesses will ultimately find you.

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