How reels is different than others

Instagram reels allows you to make 60 second videos, which was earlier 30 second. Other short video apps allow only 15-20 second videos. Reels is flexible to make content for more duration. Instagram reel gives advantage to users under the known INSTAGRAM features. Instagram reels have its own explore page where users can explore the reels of various other content creators. The reels you make goes directly under the explore page giving you opportunity to go viral and get more views to your reel. Reel has potential to reach a wide range of people with Instagram’s popularity and user’s talent and ability to make content.

How do reels help in getting more followers?

With the potential of reels to make content viral with catchy, fun and creative videos and hashtags, it drives more traffic to your Instagram account and also it gives more visibility to your account than regular posts.  Make sure your account is public.

How can you make an Instagram reel?

It’s simple. When you open the Instagram camera to upload stories and posts it has an option to post a reel. Click on the reel and make your own entertaining video using varieties of filters, music, and text and adjust speed. You can also add videos from your phone gallery.

What about the content?

Well people will only watch you if you produce good content. Gaining followers and Instagram algorithms working for you solely depends on the type of content you make. If you don’t provide quality content people will scroll up without engaging. Make sure the content is attractive enough to catch the attention of the audience.

Instagram reels have lots of potential to reach many people. As a competitor to TikTok, Instagram reel succeeded in providing users a platform to showcase their creative, innovative, fun and entertaining side. Especially after the ban of TikTok in India, people chose Instagram reels to make content.

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Even the giant apps like Instagram and YouTube didn’t leave behind, they also introduced their own short video format featured in their apps in the explore page called Reels and Short respectively. Currently, Reels and Shorts have taken over the short video app market.

Josh app

Josh is a popular Indian short video app. It got popular in India due to its similarity with TikTok and availability to make and see content in various regional languages of India.

MX Takatak

MX takatak was launched by the MX player app. MX takatak has similarity with TikTok with its close proximity to the name. MX takatak is the most downloaded app in India.

Moj

Moj app was created by ShareChat immediately after the government banned TikTok in India. It supports 15 regional languages. Moj is ranked as one of the top among social networking apps in India.

Reels

As Instagram’s answer to the arrival of short video making apps, reels received immense popularity among the audience due to easy access to reels in the Instagram app itself. Reels have a special explore page in the app which allows users to directly explore the content in reels world. According to Manish Chopra, Director and partnership head of Facebook India, Instagram reels have increased the average time spent by 3.5% in India.

YouTube Short

YouTube shorts was launched by YouTube in September 2020. Shorts is the fastest growing short video making content app in India currently. Indian rapper Badshah currently promotes YouTube Shorts.

Ever since the Chinese app TikTok was banned in India due to the government’s initiative to ban 59 Chinese apps, the Indian app creators got an opportunity to rule the short video making apps and have seen rise in the industry as people love to make short content. The 15 second short content condemns people to make more short content, get millions of views and get famous.

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