Google voice search is convenient because it is easier to speak rather than type. As a result use of google voice search has increased 7 times more since 2010. According to google, navigational queries and call functions are used the most in voice search.

But why you as a business and creator need to know about google voice search?

Businesses, especially small business can benefit more by optimizing their site for voice search, if they have any website. Even if you don’t have website, you can still benefit a lot from optimizing your business for google voice search.

Optimization for ‘near me’ searches

If you are a local business entrepreneur then you must optimize your ad campaigns for near me searches. As for local business, majority of the searches are location based asking for direction to your location. Voice search optimization should be done specially for small business like restaurants, café, beauty salon, gyms etc. where people definitely use directions and call to reach your destination.

Update your Google My Business listing

Get your Google My Business listing up to date. The more current the information on Google My Business is, the more useful and relevant your business will be to potential customer. Even small details updates like opening hours and parking details will make your business on Google My Business list up to date. The easier you make your business reach, the easier it will make for google voice search to find your business.

User intent and voice search

You must always keep user intent on top while optimizing your site or updating your business listing on Google My Business. The success of your business on voice search depends how well you make user intent easier and relevant for both potential customers and google. User’s intent like directions, call, opening hours, reviews etc. must be your top priority while optimizing business for voice search. As navigational queries and call functions are mostly used in voice search, you should take necessary steps to make sure your business is listed top of google voice search.

Google voice search will continue to become intelligent, responsive, relevant and popular. Google has been working towards its goal to make voice search a coherent part of search engine.

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Let us look at some interesting facts about google to know it better

7 billion searches in a day!

There are more than 7 billion searches on google every day. This is a huge statistic that shows the dominance of google over the internet. It is also interesting to know that approximately 80,000 searches happen within a second!

90% of the revenue comes from advertising

When you look for something on google, you must have seen ads on top of the search result page. Google majorly earns from placing advertising. About 90% of Google’s revenue comes from advertising with Google Ads. Many businesses use the opportunity provided by google to place ads on search lists and reach a wider audience.

Google is derived from ‘googol’

Google was derived from the word ‘googol’ which is a mathematical term represented by numerals followed by hundred zeros. The name was like a metaphor for the infinite amount of data produced by search engines to show results.

Google homepage is available in 80 languages!

Google has realized the importance of multinational language speakers around the world. Google made it easier for everyone to use google. It removed the necessary language barrier so that people who don’t understand English can still know how to navigate google.

Google photographed 5 million miles of road

For its street view map, google has alone photographed a whopping 5 million miles of road across the world!

Google acquired many companies!

Google is not alone. The king of search engine google has many companies acquired under it. YouTube, Android, HTC phones, Nest, DoubleClick, etc. are some of the companies that Google has acquired over the years.

Google has over the years proven why it is the best search engine. It helps users to satisfy their queries with exceptional services and opportunity for business to reach a wider audience. Google influenced the lives of many people around the world.

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Search engine is an online tool that enables users to locate information on the World Wide Web. Google is the King of search engines. More than 90% of the world uses Google.

Reviews on Google are very important especially for small businesses. There are several reasons why google reviews are important for business.

Influence customer decision

Google reviews highly influence customer views. 46% of people who use google have ‘local intent’ that is, they search for something locally like café, beauty salon, restaurants etc. A good customer review will help your business to reach those potential customers.

Improves credibility

A review by a fellow customer is always more trusted than the marketing tactics. Reading a customer review about how well you provide products and services to your customers helps to build credibility among the potential customers and increase the reputation of your business.

Helps in search engine optimization

Search engine optimization is very important for a business to come up at the top of people’s search list. There are many ways that help a business to improve their search ranking and one such is good customer review. There are 7 billion searches done on Google every day. It is a wonderful opportunity for all the small businesses to reach the potential customers on Google.

Helps in conversions

A good review by customers on google can help in converting the other searchers into potential customers. Many people go through various searches before making the purchase decision. A good review on google helps them in making decisions and hence helping your business to get more customers and grow your business.

Helps to win against competitors

A satisfied customer is the key to win against competition. There are so many competitions present for every industry. A good customer review can help you win against competition even if it’s bigger in business than yours.

It is very essential for small businesses to take advantage of Google who have an opportunity driven platform for business. Take advantage of Google’s free listing by improving your services and satisfying customers.

Encourage your satisfied customers to put a positive review on Google. When their review is seen by people it makes a valuable impact on your business. Encourage them that their words are important and create value.

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