Facebook is the king of social media platforms. It always remains on the top of all social media networks. People prefer Facebook for connecting with each other and establishing the base for business activities online over social media.

One of the popular features of Facebook is the Facebook Ads. It provides opportunities for businesses to reach potential customers online and also serves as a major source of revenue for Facebook.

Ever since it launched in 2004, it continues to grow and evolve over the years in terms of technology, convenience, advertisement, community guidelines and so on. Over the years in advancement in technology many new social media platforms came forward with exciting and attractive features, giving Facebook a competitive edge.

So how the Meta Company Facebook handled its competitors?

The external threat of the competition was tackled by one checkmate step- acquisition. Instead of competing with the social media networks like Instagram and WhatsApp, Facebook made it a part of its own family. A smooth tactic to make competitors under its own wings.

As the growing popularity of other social media networks made Facebook realise one thing. If it wants to survive in the social media world, it has to make them part of the Facebook family. This step not only proved successful in winning against competition but also made Facebook rule the social media world. How so? Well think of all the top social media platforms. They are Facebook, Instagram, Twitter, WhatsApp, YouTube, Snapchat, TikTok etc. Three of the top social networks under Facebook family! So even though any of the networks face problems in performance, Facebook will still remain the king of social media.

Instagram and WhatsApp acquisition

As Instagram grew widely popular, it posed a major threat to Facebook. Instagram had the potential to sweep away all the business of Facebook if it remained competitive. As an anti-competition acquisition strategy, Facebook acquired Instagram for $1 billion in 2012. Today Instagram has more than 500 million daily active users worldwide and is among top social media networks.

WhatsApp was a constantly growing messaging app that took over other messaging mediums. The unique aspect of WhatsApp that it requires only a phone number to connect and not any social media account was a potential killer to Facebook. WhatsApp was slowly becoming a threat to Facebook messaging and grew more markets. As a result, Facebook acquired WhatsApp for a whopping $19 billion! More than what Facebook paid to acquire Instagram.

Competitive strategy

As the growing popularity of Snapchat among Gen Z and young audiences, Facebook wanted to acquire snapchat to tap the young market. But Snapchat refused Facebook’s $3 billion offer. But Facebook didn’t back down. As a smart competitive strategy, Facebook introduced story format similar to snapchat story in Instagram and Facebook. Instagram stories with better and exciting features now are more popular than snapchat stories and are now slowly taking over snapchat business.

One of the major reasons for the huge success of Facebook is its ability to tackle competition. In the technological and social media world where your one step can either make or break you, Facebook chose to make itself the king of social media networks.

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WhatsApp will introduce many features for its users soon. The Meta owned company continuously works on various features across its all platforms for better user messaging experience and comfort for its users. WhatsApp did improvements in its features in 2021 and users are looking forward to what advancement will be rolled out in 2022 for them.

Some of the features are already in the testing process of the beta version while some are still in the development stage. In the new beginning of 2022, let us see a few updates WhatsApp will introduce to its users across the world soon.

No limit for deleting message

WhatsApp will soon introduce no time limit to delete the message. As of now users can delete a sent message within 1 hour and 8 minutes. After the prescribed time users cannot delete the message. But in the new upcoming feature WhatsApp will allow the user to delete the message anytime. This means you can even delete your message of a day or a week or even a year permanently!

Message reactions

WhatsApp users will be able to react to messages with emoji. This feature is similar to message reactions on Instagram where users can react to the story and messages with quick emoji reactions like heart, laugh, smile, angry, agree, etc. Users would be able to enable or disable the feature in ‘reaction notification’. This feature will particularly interest the WhatsApp users who always wanted Instagram’s quick message reaction in WhatsApp too.

Hiding last seen for selected users

This feature of WhatsApp will allow users to hide their last seen from specific contacts. Users now are able to hide their last seen either from everyone or from people who are not in their contact list. But this new feature will remove all the barriers and make users hide last seen from only those people from whom they want to hide.

More power for group admins

WhatsApp will give more power to group admins where they can delete the message of anyone in the group. The members will get notification about the deleted message. This is done in the light of controlling unnecessary behavior of the members and protecting other members.

The meta owned WhatsApp is also looking for features from its partner apps like Facebook and Instagram to cross introduce the feature for better and seamless user experience.

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When you think of messaging, what app comes to mind? Yes, it’s WhatsApp and Telegram. Both the apps provide similar features to its users. Since both the apps are similar in nature, what makes them different from each other?

WhatsApp was launched in 2009 making it first to appear before Telegram, which was launched in 2013. Telegram was launched as a competitor to WhatsApp when it was acquired by Facebook. Telegram majorly attracted millions of users due to privacy. It made sure to protect the data of users with its features.

What makes Telegram better from WhatsApp is the secret chat features. Your chats are safe with telegram with respect to privacy concerns. Telegram doesn’t allow to spread forwarded messages. There are low chances of your data to spread making telegram safe and reliable. You can’t even take screenshots in telegrams. With this feature, your data is completely safe with telegram. Telegram has always been reliable in keeping your data protected from further harm.

On the other hand, WhatsApp always wins in providing unique features. As WhatsApp is under the Facebook family, it introduced WhatsApp business for small businesses. Under WhatsApp business, small businesses can take advantage of connecting with potential customers more personally, giving them a sense of trust and credibility.

WhatsApp is more popular worldwide with more than 1 billion daily active users around the world while telegram has only 55 million daily active users. WhatsApp wins big time as more people spend time on WhatsApp than on telegram.

The final take?

The final view largely depends on preference. While telegram is clearly ahead in providing safety and eliminates your privacy concerns, WhatsApp may not be completely reliable in privacy issues. But it’s ok. Your chats are still saved with WhatsApp.

While WhatsApp clearly wins over usage, telegram focuses more on privacy.

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WhatsApp was founded in 2009. It was founded by Jan Koum and Brian Acton who earlier worked with Yahoo. WhatsApp joined Facebook in 2014. Source https://www.whatsapp.com/about/

WhatsApp business was introduced specially for small businesses to connect with the customers personally and provide necessary business solutions.

Features of WhatsApp business:

Quick replies:

Saving quick replies as templates to the commonly asked question that can help you to save your time and efforts to type the answers and helps the customer to solve the query fast. These messages can be edited and customized whenever you want.

Business profile:

WhatsApp business lets you set up your business profile for WhatsApp that consist of your address, category of business, email, website, number, business timing, catalogs and description. It gives you a separate identity of your business.

Automatic greeting message:

When your customer connects you with WhatsApp business, you can set up an automatic greeting message like “Welcome to foodie’s café, thank you for contacting us we would love to hear your query.” Just like this you can set up automated greeting messages as per your business type. It develops a sense of belongingness to the customer and develops good customer relations.

Label contacts as per preference:

WhatsApp business lets you list your customers as per new customers, pending payments, paid, old customer, fast food lover, drinks lover, pizza lover, anything you add as per your preference. Labelling contacts allows you to differentiate the type of customers and helps to scrutinize the actions of your customers that affect your business.

Short link:

Unlike the regular WhatsApp that makes you save the contact in your phone to start chatting, the WhatsApp business removes this hindrance and allows you to chat with customers without saving their contact! You can just create a link and send it to customers to start the conversation.

Broadcasts:

WhatsApp business has no limit to send the broadcast message, unlike the regular WhatsApp. This helps the business to terminate the hindrance of saving contact and yet broadcast the message to many people.

WhatsApp business helped many businesses around the world to connect with potential customers personally. It allows many features for the business to help in satisfying customer needs and connect with them on a personal level as a result customers feel trusted and valued that increases the customer loyalty towards the business.

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