Snapchat is a popular social media platform among young audiences, especially teenagers that allows to share stories and snaps with friends. Snapchat provides interesting and attractive features that grab the audience instantly with Geofilters to capture beautiful selfies and photos.

Audiences, especially young people, upload stories and send their friends stories or ‘snaps’ every day. Ever since snapchat was launched in 2011, it has continuously seen growth in users and features provided, making it more than 530 million daily active users worldwide.

This social messaging app that attracts users towards it, there are certain interesting facts to know about snapchat.

 

Snapchat declined Facebooks’ offer to buy Snapchat

CEO of Facebook Mark Zuckerberg wanted to buy Snapchat in 2012 for 3 billion dollars in response to the growing popularity of Snapchat among young audiences. But Snapchat CEO Evan Spiegel declined the offer. He is a leader who isn’t afraid of competition and continues to strive his efforts towards making Snapchat popular and grow on his own abilities as a visionary leader.

 

Young audience dominate Snapchat

Snapchat is the most popular social media platform among the young audience of 13-25 who concentrates a high amount of Snapchat users. These young audiences comprise more than 50% of total snapchat users. Snapchat is very popular among young audiences due to its filters and interesting features which makes it unique and ahead of Instagram, who introduced Instagram story after growing popularity of Snapchat story.

 

Snapchat ads create more purchase intent than other ads

After the growing popularity of snapchat, it introduced snap ads for businesses to advertise the brand on snapchat. The ads displayed on snapchat create more urgency and purchase intent among users than any other social media platform because they disappear as soon as you view them. Snap ads are like snap you send to your friends both disappear after viewing, this inculcates the curiosity of the product and intent to buy them.

 

Facebook and Instagram stories were inspired by snapchat

As you read above about Facebook’s intent to buy Snapchat due to its growing popularity but Snapchat declined the offer. So it later upgraded Facebook and Instagram, who Facebook bought in 2013, with a story format similar to Snapchat in 2016.

 

93% of users send food and drinks photos!

Interesting and weird isn’t it? Yes but around 93% of snapchat users send photos of foods and drinks to their friends in the form of snaps.

 

The popularity of snapchat is evolving and growth is expanding over the years. Not only users benefit with the unique and cool features of snapchat. Even businesses reap the benefits of snapchat as they have the option to create a business account in snapchat with a variety of features for business separately.

As for the future of snapchat, CEO Evan Spiegel wants to tap augmented reality using smartphones in future!

 

 

 

 

 

 

 

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