Different live streaming platforms are better for different kinds of content. Check out the guide below to find the live streaming platform that’s best for you.

For channels with a smorgasbord of content, stick with YouTube Live.

If your content could be described as “whatever I felt like making this week,” then YouTube Live is likely the best platform for you. Your subscribers love to watch random videos or a variety of content, so live streams will blend into your current content seamlessly.

YouTube Live is also a good place to start if you’re fairly new to the vlogging game. It’s super simple and fun to use. 

If you’re a gamer, check out Twitch.

Twitch was designed with gamers in mind. If you make Let’s Plays, tutorials, or another video game-related content, then Twitch is the best streaming platform for you. Best of all, you can even monetize your streams.

Twitch is also great for growing your audience. Check out the video below to start connecting with fellow gamers all across the globe.

Use Instagram Live for lifestyle and casual content.

If you want to live stream on the go, then you should use Instagram Live. Built into your Instagram story, the live streaming feature lets you broadcast to your followers anywhere, anytime. Unlike other platforms, you can go live right from your phone.

Instagram Live is great for Q-and-As and spontaneous streams. You can also stream while you’re traveling or at an event.

If you want to get more personal with your audience, try YouNow.

Sometimes, creators with smaller audiences want a live stream setting that feels more personal. That’s where YouNow, a favorite of longtime creators, comes in. Because fans have to download a specific app to watch your stream, the viewers who tune in are more likely to be the most dedicated fans.

You can also monetize your YouNow stream as well as share it on YouTube. You can even upload an archive of your stream to your channel.

Use this guide as a starting point for finding your ideal live streaming platform. Test out several of them to figure out what you and your audience like best.

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These are the five streams of revenue every YouTuber should have.

1. Ad revenue is your central source of income.

Of course, as a YouTuber, monetizing your videos should be one of your top priorities. First, you have to be accepted into the YouTube Partner Program. In order to apply, you have more than a thousand subscribers and more than four thousand hours of watch time over the past year.

Once you’re a part of YPP, you can start running ads on your videos. To maintain your eligibility, you must continue to follow all of YouTube’s policies and adhere to the Community Guidelines.

2. Further monetize your videos by creating sponsored content.

You can further monetize your channel by creating videos that outside sponsors pay you to make. Sponsored content is a fundamental source of income for creators of all sizes, especially niche creators.

When you make a sponsored video, however, you must make it clear to the viewer that you were paid to promote the company that sponsored you. You should disclose that the video is an advertisement in your title, at the top of the description, and in the video itself.

3. Promote your merch.

Merchandise sales are another important stream of revenue for creators. Your fans want to represent the channel they love in real life. You can put your channel logo on shirts, hoodies, hats, mugs, phone cases, or anything else you can dream of.

Be sure to link your online merch store in your video description and your end screen. Once you pass ten thousand subscribers, you can also make use of YouTube’s Merch Shelf feature.

4. Offer fans exclusive content in exchange for their support.

If you have more than a hundred thousand subscribers, you can invite subscribers to support your content creation through channel memberships. In exchange for a small monthly fee, they’ll receive exclusive content from you, such as unique badges or secret live streams.

If you’re not yet eligible to enable channel memberships, then you can just as easily use Patreon. While it’s not connected directly to YouTube, Patreon works the same way channel memberships do. However, it also allows you to set timers for your supporters and make exclusive posts for them.

5. Turn your hobby into a lucrative side project.

Many people join YouTube because they want to share their creativity with the world. You probably have other fun, fulfilling hobbies, such as writing, drawing, or making music. You can use those talents to create a side project, such as an album or artwork commissions.

Even if you aren’t artistically inclined, you can still create a lucrative side project. Because you’re already used to talking to a camera, starting a podcast will be simple.

To make YouTube your full-time career, you’ll really have to hustle. Incorporate these five streams of revenue into your work schedule to set yourself up for success.

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Led by MrBeast, YouTubers from all across the globe raised money to plant twenty million trees. He raised money for the project, which he dubbed #TeamTrees, directly on his channel by creating a fundraiser.

Creating a fundraiser can help you support a cause you love and bring positive attention to your channel. It’s a win-win situation. Here’s how to create a fundraiser using the suite of YouTube Giving tools.

If your channel is eligible, you can use YouTube Fundraisers.

YouTube Fundraisers is a beta tool that qualifying creators can use to raise money for US-registered non-profits. You can embed the campaign next to a video or live stream, and viewers can click the “donate” button if they want to contribute.

The best thing about using YouTube Fundraisers instead of something like GoFundMe is that YouTube itself covers all of the transaction fees. This means that every penny your fans donate goes directly to the cause you’re supporting.

In order to turn on the YouTube Giving feature that enables you to create fundraisers, you must be located in the US, UK, or Canada. While the feature is only available to a small group of creators right now, YouTube is rolling it out to more creators in the coming months.

Find the Giving feature under Monetization.

If your channel is eligible for YouTube Giving, then start by signing into YouTube Studio beta. From there, click on “Monetization” in the left menu. Then, select “Giving.” Next, select “Get started.” Then, click on “Create a fundraiser.”

If your channel isn’t eligible for YouTube Giving yet, then you can start your fundraiser on a different platform. You could use an online fundraising platform such as GoFundMe or Fundly. Alternatively, you could encourage your audience to donate directly to a nonprofit of your choice during a certain time frame.

Choose from the curated list of nonprofits.

Once you’ve elected to start your YouTube Giving Fundraiser, you get to choose who will receive the money you raise. Choose carefully from the list of nonprofits YouTube offers you.

All of the organizations on the list are US-based 501(c)(3) nonprofits. By definition, they exist exclusively for charitable, educational, scientific, religious, or literary purposes. They also may be classified as 501(c)(3) if they test public safety, foster amateur sports competitions, or work to prevent cruelty to children, women, or animals. These organizations are exempt from taxes, but they still often rely on the charity of others through fundraising to keep their doors open.

Choose an organization that represents a cause you care about. For example, if you’re a family vlogger, you may start a fundraiser for an organization that works with children in the foster care system. If you’re a gamer, you may choose one that works to bring updated technology into underprivileged schools.

Add details to your fundraiser.

Once you’ve started your fundraiser and decided where the money will go, it’s going to need a name. Add a title and other details, such as a description. You can also add any collaborators who are working with you.

In order to maximize your fundraiser’s success, you should also set both a goal and a duration. Keep your goal reasonable in relation to the size of your audience, and set a duration you can manage. Remember, you can always run a bigger campaign down the road once you’ve got a little more experience managing a fundraiser.

Add a video or live stream to promote your fundraiser.

Finally comes the most important part of your fundraiser. Add a video to promote it. Your video should show viewers why the cause you’re raising money for means so much to you and, most importantly, why they should donate. Be creative with your messaging.

Alternatively, you can promote your fundraiser with a live stream. You may promise to take fan challenges or answer popular questions whenever your fundraiser hits a new goal. You can also bring guests on the air or stream for an extended amount of time.

Starting a fundraiser through YouTube Giving enables you to use your online success to give back directly. Encourage your fans to join you in making the world a better place through the power of online community.

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Therefore, if you’re going to create an informational video, it’s vital that you do thorough research. Here’s how to do research for your videos.

Use Google Scholar to find reputable sources.

Typically, a simple Google search is good enough for finding the information you’re after. However, if you intend to share that information with others through a video, then you should take extra precautions to ensure the sources you’re using are reputable.

Utilize Google Scholar to automatically filter out unreliable sources. This search engine feature presents you with research papers and other academically published works, weeding outsources like blog posts and Reddit threads.

Find multiple sources that say the same thing.

To further validate your information, find other sources that back up what your main sources have to say. The more sources you can find that agree with your original source, the more valid that information is.

You should also look for sources from different places. Use articles from a variety of authors, universities, locations, and perspectives. You can find other sources to look for in the reference section or the citations of your main source.

Get into contact with experts.

The best information comes straight from the source. To get the most up-to-date information for your video, get into contact with an expert. You can start by emailing the author of the best source you found.

You might also get into contact with experts who were interviewed or quoted in the articles you read. If you’re unable to get their emails, then you find them on Twitter or LinkedIn and send them a message. Ask if you can interview them for a YouTube video.

Save your sources and share them in your video descriptions.

Your viewers won’t know you used reputable sources unless you share them. So, as you research, save the link to every article or video you plan to reference. You might even collect ones that viewers can check out if they want to read further into the subject of your video.

Then, before you publish your video, put the links to your sources in the description. You might also link them in information cards at the points in your video where they’re referenced.

As a content creator, credibility is an important part of your reputation. In order for viewers to view you as a reputable source, you need to back up your facts with reputable sources.

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Here’s how to use TikToks in your videos without getting a copyright strike.

Screen record the video from your phone.

You can’t download a TikTok video the same way you can download images from other social media sites. There are some apps and websites that enable you to download TikTok videos, but the safest way to capture them is to screen record them yourself.

You can screen record any TikTok from your smartphone. You can even make the screen recording while you’re filming your own video. Later, you can insert the footage into your YouTube video. 

Verbally credit the original creator.

You shouldn’t use anyone else’s content without giving credit to the original creator. Even if you don’t have to pay for the rights to use that content, you still need to give credit where credit is due. Imagine how you would feel if you saw a TikTok you made in someone else’s YouTube video, and that creator didn’t even say that you’d made the original TikTok.

So, whenever you use someone else’s TikTok in your video, be sure to verbally credit the original creator. Say their username as well as their display name. You might even show their username as text on the screen next to their video.

Take it a step further by crediting them in the description of your video as well. Write a section header such as “Original TikToks by” or “TikToks used in this video.” Then, list the usernames of the original creators. You might also include a link to their original video or profile.

Mute the original audio.

A lot of TikToks use copyrighted music. While the use of this music is licensed on TikTok itself, using it in a YouTube video you’re going to monetize can put your channel in jeopardy. Even a thirty-second song snippet used in a TikTok is enough to get your channel a copyright strike.

Therefore, you should mute the original audio of any TikTok you use in your video. To mute the original audio, simply delete the audio file under the screen recorded video in your editing timeline. You can tell your viewers what song was used and why you had to mute it.

The only exception would be videos without music or other copyrighted content, such as movie quotes. For example, if the TikTok is simply its creator talking, then you might be okay using the original audio.

Insert a royalty-free track.

Once you’ve muted a TikTok’s original audio, replace it with a royalty-free track. Paste the track under the TikTok video and trim it to fit. You can use different royalty-free tracks for every TikTok in your video, or you can use different parts of the same track.

Find tracks that won’t get you copyright strikes in YouTube’s own Audio Library. Use the playlists on the channel below to search by genre or mood. Then, you can download them directly from the audio library feature.

TikToks appeal to a wide audience, so using them in your YouTube videos can draw in a lot of viewers. Be sure to mute the original audio and credit the original creator to avoid a copyright strike.

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These are the video production basics every YouTuber should know.

You should adjust your camera’s frame rate to 24fps

The majority of movies, music videos, commercials, etc. are shot at a frame rate of 24 fps. To shoot high-quality video, you should adjust your camera’s frame rate to 24 fps under settings. This means that, when you film, your camera will capture twenty-four frames every second.

Once you’ve adjusted your frame rate, you’ll also need to change your shutter speed, which should always be twice your frame rate. Ensure that your shutter speed is set to 1/48 to compensate for the 24 fps frame rate. If your DSLR doesn’t have 1/48 as a shutter speed option, then 1/40 or 1/50 will work just as well.

To get a good picture, manually white balance your camera.

Whenever you film, what you capture on camera won’t match exactly with the way things look in real life. The camera bases all of the colors it captures on its white balance, which it sets on its own automatically. However, you can get a better picture by manually white balancing your camera.

To white balance your camera, you’ll need something that’s pure white, such as a piece of paper or a poster board. Place it in front of the lens under the lighting setup you plan to use. Then, snap a picture. Finally, go into your camera’s settings and select the “manual” option under “white balance.”

You can light a video well with three light sources.

Good lighting is another key component of video production. The wrong lighting can cast your subject in shadows or completely wash it out. Thankfully, the film industry has developed a standard three-point structure you can utilize to properly light your videos. It’s simple and easy to follow.

Start with a key light, which is pointed directly at your subject. It serves as the primary light source. Your key light might be a ring light or a studio light that’s shining directly on you. Next, add a fill light, which functions as a secondary source to fill in shadows. It should shine on your subject from a side angle. You might use a lamp or a smaller studio light. Finally, use a back light to illuminate your subject from behind. This light is meant to separate the subject from the background.

Using an external mic will improve your audio quality.

One of the biggest mistakes any new YouTuber could make is relying on their camera’s built-in microphone to capture good audio. This audio, however, is never of a very good quality. The only thing audio your camera captures should be used for is a scratch track to help you sync the video with an externally recorded audio file.

Instead, you should invest in an external microphone. Lavalier mics are an affordable option for many content creators. They’re easy to use because they clip right to your shirt. Alternatively, you might use a shotgun mic or a microphone that’s specially designed for filming YouTube videos.

Video production is simple once you break it down to the basics. Work on mastering camera settings, lighting, and audio to up your channel’s production value.

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Here are the free resources every content creator should take advantage of.

Educate yourself with Creator Academy lessons.

There are no education requirements for working as a YouTuber full-time. However, you’ll spend a lot of time teaching yourself new skills, from video editing to social media marketing. To help creators keep improving, YouTube produces a series of education videos under the Creator Academy.

You can find these videos on the YouTube Creators channel. Their playlists are organized by very helpful topics, such as copyright or monetization. They even feature successful creators as guest hosts. There are so many videos, however, that the channel can be a bit challenging to navigate. To find a video on a specific topic, search “Creator Academy” along with that keyword. 

Find background music on the Audio Library.

Background music can make your videos more professional as well as more entertaining. It fills in pauses, transitions, and other quiet moments on screen. Many creators know, however, that you can’t use just any song. Putting a copyrighted song in your video, no matter how briefly, could result in demonetization, or worse, all of your video’s revenue going to the song’s copyright holder.

Therefore, you should only use copyright-free background music. YouTube is constantly adding to its collection of music that’s free for creators to use. You can find these tracks on the Audio Library channel. Go to playlists to search by genre, mood, or artist. Then, download the tracks you want to use.

Use the Creative Commons search to find stock photos.

The monetization risks involving the use of copyrighted content apply to pictures as well. Unless you’ve purchased the rights to the image you’re using, your video could get flagged, resulting in a copyright strike. Like with background music, you should only use copyright-free stock photos in your videos.

You can easily find free pictures to use by conducting a search on Creative Commons. Any image you find here has been marked with a special licence by its creator, making it free for anyone else to use. 

Design beautiful social media graphics with Canva.

A lot of content creators distinguish their social media accounts with graphics like channel art, Instagram story highlight covers, and logos. While these elements can make your social media look amazing, hiring a graphic designer to create custom artwork can be expensive.

You can do it yourself on Canva, which has many free templates and designs. While there are some premium features, you don’t need to pay to create something beautiful. It’s easy to use as well. You can even create simple animations, video thumbnails, and business cards.

As you grow your channel, you should take advantage of the free resources available to you. Utilize these tools to get creative and take your videos to the next level.

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Here are a few tips for using Super Chats in your streams.

1. Add a sound or music to your Super Chats so you never miss a message.

When your phone is on silent, you miss any calls or messages you receive unless you’re staring directly at the screen. Similarly, unless your eyes are glued to the live chat, you’ll probably miss a lot of the Super Chat messages you receive while you’re streaming. This can discourage fans from sending Super Chats.

To solve this issue, set up a sound or music cue to play whenever you receive a Super Chat. You can even make these sounds part of your channel’s brand. There are online tools that can help you. 

2. Set your Super Chats to be read out loud.

Even if you hear the notification sound every time you receive a Super Chat, you may not be able to read it immediately. You could be playing a game that requires your full attention, working on a DIY you can’t put down, etc. Likewise, your viewers may be too engaged in your stream to stop to read the Super Chat, so the fan who sent it will feel ignored.

This issue can be resolved by setting up text-to-speech for your Super Chats. Then, whenever someone sends you a Super Chat, it will be read out loud. Not only will this make your live stream more engaging, but it will also make it more accessible.

3. Connect your channel to smart devices in your studio.

You can make your streams more engaging by connecting your channel to smart devices around your studio. For example, you might set it up so that a lamp behind you changes color when someone donates $5, or you could make a fun song start to play when someone sends a $10 Super Chat. You can have as many cues as you have smart plugs.

IFTTT is popular among streamers who want to set up cues for their Super Chats. You can connect it directly to your YouTube channel, and it will control these smart device cues for you. 

Super Chats are a great way for creators to earn extra income. Utilize these strategies to make your Super Chats more engaging and encourage your viewers to use this feature more.

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Here’s how to find what other channels your audience watches and what you should do with that information.

Navigate to the “Audience” tab in your Channel Analytics.

First, go to YouTube Studio. Then, click on “Analytics” from the left sidebar. Next, select the “Audience” tab. You should see a chart with data about your number of unique viewers.

Below the chart, look to the right. You’ll see a box labelled “other channels your audience watches.” Every channel that’s listed there has been pulled from YouTube’s data about what your viewers do on the platform when they’re not watching your videos.

Study these channels for similar patterns or content strategies.

There are reasons so many of your viewers enjoy these other channels, and discovering those reasons can be a huge benefit to you. So, you should study what these other creators are doing. Start by watching their most recent videos. Make note of any similarities you notice in regards to theme, concept, or niche. What kinds of videos are they making? What kinds of trends are they following?

Then, get into more specific details. Look at their upload schedules, video lengths, and channel art. Pull up their most popular videos and see what they have in common. What aesthetic do their channels have? What kind of energy do they give off on camera? Brainstorm ways to apply any similarities you find to your own channel.

Reach out to those creators about collabs.

Finally, you shouldn’t think of these other creators as your competition. Instead, you should view them as possible collaborators. Reach out to them and ask if they’d be interested in doing a video with you. You can even appeal to them by sharing the data about your similar viewerships.

Before you ask them to collab on a video, however, you may consider building some level of rapport first. Follow them on social media if you don’t already. Like and comment on their posts. After a while, DM them to start a conversation, and let your friendship grow from there.

Studying the other channels your audience watches can teach you new ways to make your content appeal to your viewers. Think of these creators as your collaborators rather than your competitors, and work together so you can grow together.

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Here’s how to use your comments section to build a community around your channel.

Use screenshots of comments to shout-out viewers in your videos.

It’s no secret that fans love receiving shout-outs from their favorite creators and celebrities. Rather than using Instagram or Twitter to find active fans to shout-out in your videos, turn to your comments section. Look for viewers who comment often or ones who comment as soon as your videos are uploaded.

Screenshot their comments and give them a shout-out in your next video. Don’t just show the screenshot, though. Thank them by name and tell them you appreciate them out loud. Then, encourage other viewers to be active in the comments section for their chance to get a shout-out in your next video.

Ask questions in your videos and direct your viewers to respond in the comments.

Your comments section is meant to be a place for conversation. You can get the conversation going right off the bat by asking a question (or two or three!) in your video. You might ask viewers what they thought about your video’s finale or what they’d like to see next. You could also get more creative and end your video with a “getting to know you” sort of question.

After asking a question, be sure to tell your viewers to leave their answers in the comments. Once the video goes live, hang out in the comments section for a while and respond to comments that answer your questions. You might even check back a few days later and respond to more.

Encourage discussions among your audience members.

The conversations in the comments section shouldn’t only be between you and your viewers. Your audience members should be having their own conversations. The stronger the bonds they form with each other, the stronger the community around your channel will be.

After asking a question in your video, encourage them to respond to other people’s answers. You can also encourage more organic conversations by replying to comments as if you were replying to your real-life friends. Involve other commenters in your discussions to get them to talk to each other.

Pin a fan’s comment under every video.

Whenever you find an especially good comment, don’t just like it and move on. If it’s especially funny, insightful, or encouraging, pin it to the top of the comments section. You can only pin one comment per video, so make it count.

Try to pin a viewer’s comment under every video you upload. This will encourage them to make more high quality comments in hopes of having their comments pinned. Anything you would’ve said in a pinned comment of your own can be moved to the video description.

The comments section is an often underutilized source of audience engagement. Be more intentional with your interactions in the video comments section, and watch the community around your channel blossom.

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