How other social media platforms enabled the rise of tiktok
Tiktok has been wildly successful post and after the pandemic of 2021 .
The success of the Tik Tok app can be attributed to an excellent social
media marketing campaign which has attracted huge audiences. Filled
with entertaining short videos of people lip-syncing songs, performing
comic skits and delivering their best content, the Tik Tok app has
managed to capture the attention of many.
Tiktok has more than over 500+ Million monthly users and it’s the top 3
of the most used social media platforms in the world . With the growing
population and excessive use of this large media platform , it’s no doubt
that this platform might also take over one of the largest and biggest
social media platforms . Facebook, Instagram and YouTube have
dominated this space for a long time leaving little room for other social
media outlets. Yet, Tik Tok has captured the attention of young people
causing the number of users to grow rapidly each day. The recipe for the
success and popularity of the app lies in its presentation and choice of
So , here we will learn how tiktok has dominated its presence over other
social media and what makes it popular with its users .
A visual platform for all
Everyone wants their 15 minutes of fame and what better place to achieve
this than on a trending platform. Consumption of visual content is both
effortless and has a global appeal for all members of society. In the recent
past, we have seen the rise of YouTube celebrities that have created
prominent careers simply by sharing regular videos.
The Tik Tok platform also caters to many communities meaning you can find videos on music, art, fashion and more on it. These are short clips that are purely for entertainment purposes. Just like YouTube, TikTok has its share of megastars and the reigning favourite is Loren Gray who has over 31 million followers. The social media app itself has a total of 524 million users currently and the numbers are rising rapidly.
Social Media Trends :
Tik Tok is the only platform that not only provides its audience with a space
to flaunt their creative talents, but also ropes them in with trending videos
that are watched and then recreated. These trends range from lip-syncing
the latest chartbuster to mimicking a famous meme on the internet. You
would be surprised at how the small time frame of 15 seconds can be put
to good use on TikTok.
Millennials worry about being left out and social media platforms such as
Tik Tok help them feel included by giving them easy access to a space
where they can be seen and appreciated.
The Tik Tok app has a largely young user base that share a common
interest and engage with each other through response videos or through
collaborations. Each day these young people are finding new ways to
consume this interesting platform and its offerings.
The year 2017 revolutionised Musical.ly. It was relaunched and still exists
as a crowd favourite. However, before that, a new version of Musical.ly,
called Douyin, was introduced in the market by a Chinese tech company:
Bytedance. Understanding that the app had potential among the millennial
generation, Bytedance merged Musical.ly and Douyin and hence, Tik Tok
was born. Standing tall among giants like YouTube and Snapchat, the Tik
Tok app has carved out a niche for itself.
So , this was the story of a small , yet impactful social media platform/ App
and what are the trends that Tiktok is going to dominate over other social
media platforms like Youtube , Instagram Reels and many others .
I hope that you’ve learned something valuable and helpful today