How to use social media for social good
Social media is a very effective tool to spread
awareness for something socially good. It helps a lot in
connectivity with people and maintaining a sustainable
life among other individuals as well.
If you’re someone who’s looking forward to bringing a
positive change in the community, you’ve probably tried
tons of ways to spread the word about your efforts.
But we are so fortunate because we have exactly what is
needed to connect to a large audience—the social
Here I’m going to walk you through different ways by which we could use this powerful resource – social media – for something good socially .
So let’s get started :
1.To network with like organizations :
One of the best ways to obtain useful information about
a concern is by having a little conversations with other
contacts on the same page.Regardless of which social channel you are using, you
can join community groups/ like organizations, follow a
relevant hashtag, or add to your list friends and
followers that belong to similar organizations. Unlike
traditional business, these organizations won’t be your
competitors. They will be philanthropic organizations
seeking to bring good to the community.
This is one of the best ways to connect with the
organizations and use social media for good.
2. To Share the Facts and Figures:
Nothing speaks credibility the way research and
statistics do. People love getting to know facts and
statistics, especially those they were previously unaware.
Social causes always have a range of statistics,
research, and knowledge to share to enlighten an
audience. Always try to Come up with infographics,
charts, and creative images that will make effective
posts to engage the community as well as enlighten
them about the basics of your cause.
3.To Connect with the Donors :
With the help of social media accounts, you won’t have
to go through all the trouble and awkwardness. By
creating a sound and solid social presence you will have
access to a large community, possibly even an international one.
Social media won’t require you to knock on anyone’s
door. You will simply share what you have to say or
show and the interested bunch of people will show up
on their own. No awkwardness, no force needed, and no
spam emails.You can simply ask for donations by
weaving your audience with emotions .
4.To promote the Events :
If you want to do Event promotions for any social cause
like blood donation camp, donation for organs and
things like that ,then social media is the best way to do
these days. Let your fans and followers, as well as the
public, know what your organization is arranging for the
social cause. With the help of social media, such asFacebook, you can also invite a large number of people
and ask them whether they are “going” or “not going” to
the event. This will also allow you to judge the number of
guests you should be having.
5.To share stories :
You can always share good and motivational stories of
any inspirational person , who has done some noble
cause for the society , to the rest of your community on
any of the social media platforms .
These could be narratives of people you’ve helped,
videos of tours and experiences, heart-wrenching
pictures of those who need help, and other content
meant to inspire. Let your audience know how you have
been making a difference. If you’re following a cause
that is meant to raise awareness, telling stories is one of
the best ways to do this.
So these were the 5 ways through which you can impact
social media for a good social cause.