You might have heard the term digital marketing many times. Many business today are opting for digital marketing on large scale than traditional method of advertisement. But what is digital marketing anyway?

Digital marketing is advertising and promoting your business using social media and digital channels to connect with potential customers online. Digital marketing has changed the way business operate. Digital marketing help you to reach your target customers and establish your brand over social media all in your budget. Digital marketing is important for small business in order to survive in the market among high competition.

But why digital marketing is so important for small business?


To connect with potential customers online:

Over 5 billion people use social media daily. This is a huge number so in order to grab the benefits of your potential customer’s presence online, it is very necessary for small business to use digital marketing methods to reach them. It is also easier to take feedback from your customers and see their reactions to your brand.

Right target audience:


 One of the best feature of digital marketing is that it targets the right audience for your brand. Unlike the traditional advertisement which fail to target your concerned audience, digital marketing makes sure your brand reaches the right target audience and you can even keep the track of analysis how your digital marketing campaign is working on targeting and segmenting your audience.

Helps in generating good profits:

A good digital marketing campaign ensures 70% profits that the business who do not opt for digital marketing. A successful digital marketing ensures you high revenues with increased credibility for your business.

Influence marketing:

Using social media for marketing purposes influence the audience and drive towards your business because social media platforms like Twitter, Instagram and Facebook have the power to influence the audience. The big three of social media has ability to dominate the market and influence your target audience.

Achieve desired results:

Digital marketing helps the business to achieve the results they want. Digital marketing use different methods like email marketing, content marketing, SEO to increase your visibility and getting desired results.

Global market is not a dream anymore!


Yes you heard it right, expanding your business globally is not a dream anymore. Through digital marketing you can not only reach your customers locally but also across different nations. From local to global is not impossible anymore!

Preference over traditional marketing:

As a small business owner, you cannot choose the traditional method of advertisement like TV commercial, newspaper, billboards, radio etc. as they are not only very costly but also most of the time fails to target your right audience. A makeup product advertised on television can fail to target women because not just women but even men watches television. But if it is advertised on social media using digital marketing methods, the makeup product will reach the exact right audience that is women within your budget. Same goes for newspaper because in the technologically driven world where people get all latest news through social media than newspapers, advertisement on it will fail to reach the target audience.

Digital marketing has managed to cover up the limitations of traditional marketing. In today’s technologically driven world, digital marketing is very important for your business to get success and survive in the market for long run.

One response to “Importance of digital marketing for small business”

  1. Tibor says:

    Nice post. I learn something new and challenging on sites I stumbleupon everyday.
    It will always be interesting to read content from other authors
    and use a little something from their sites.

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