Do you want to rank your youtube videos higher in the search results

and want to get a lot of views? Don’t worry because learning how to do

keyword Optimization can help you to solve that problem for you.

By incorporating keywords on your channel helps YouTube understand

what kind of content you create and how to deliver that content to the

right target audience. By optimizing your page with carefully thought out

keywords, YouTube rewards you by showing your videos to a potential

audience through search results and suggested videos.

 

This article is broken down into 2 parts, first on how to effectively choose

the right keywords and second on effective placement of chosen

keywords to help you rank higher on YouTube search.

So, let’s dive deeper into this article.

 

1. How to find your proper keywords – keyword planning

Keyword planning is the most important segment in the youtube

research analytics . By planning and executing the proper keywords ,

your videos can rank way higher in the search results and you can get a

lot of views.

 

 

This is primarily divided into 3 segments :

a. Check Out the Competition

Perform competitive research on creators within your niche. Find a

channel with a similar number of subscribers and content category. View

their most popular videos and see what keywords they incorporated in

their title, description and video tags. If you find something that

resonates with you, add it to your keywords list.

b. Learn From Your Channel’s YouTube Analytics

In YouTube Studio, head over to the analytics tab and click on reach.

From here you can see exactly what keywords people are typing in the

search bar to find your videos. This provides you with words and

phrases you can further optimize on your page by including them in

other key areas of your channel.

c. Make Use of YouTube Autocomplete

When you begin typing in the search bar on YouTube, you will notice

YouTube automatically populates suggested keywords to fill in the rest of

your search. This is YouTube feeding you information about what is

trending in searches. This is where you can get your long tail keyword

phrases. These longer phrases are more specific, meaning less

competition for you.

 

2. Where to Place your Keywords – Keyword Placements :

a. Titles

This is where long-tail-keywords are beneficial. These are longer, more

specific phrases used for more niche searches. Shorter keyword

phrases have likely been taken over and covered by bigger channels.

Use your title as an opportunity to directly separate yourself from the

competition and use a keyword phrase that directly communicates the

content in your video.

b. Video Descriptions

Shorter keywords and more specifically, your focus keyword, thrive in the

video description. Your focus keyword is the term you want your video to

be searched for the most. This is your best ranking keyword chosen for a

specific video. YouTube recommends placing this keyword early on inyour description so it’s easier to find when crawling your page. For

example, if you have a video describing how to effectively use SEO on

your YouTube Channel, “YouTube SEO” should appear within the first

sentence of your description.

c. Tags

When you get to adding keywords to the tags section, you might think,

the more the merrier. Don’t fall for this temptation. YouTube prioritizes

quality over quantity and recommends using 10-20 strong keywords. The

most relevant and popular keywords should be first followed by more

specific ones, such as long tail keywords.

 

So, these were the tips and strategy on how to do a powerful and

effective keywords optimization. I hope that you’ve enjoyed reading this

article.

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