Here are five valuable things you can learn from your video comments.

Ignore the hate, but pay attention to constructive criticism.

Most people who have ever posted anything online have been victims to hate comments. While the words of a stranger can hurt, vloggers like you have learned to let it roll right off your back. You know how to pay attention to the kind comments left by viewers who care and ignore the negativity from those who don’t.

However, occasionally, a well-meaning viewer may leave a comment with constructive criticism. While your initial response may be to feel upset, instead, you should take a step back and examine their comment.

First, reread what they’re saying and try to pinpoint exactly what the issue is. For example, did they have a difficult time hearing your audio? Were you talking too quickly? Was it a lighting issue?

Next, skim through for similar comments. If several viewers are experiencing the same issue, then you should consider making adjustments that will make your videos better. For example, if the issue is low audio, then you may purchase a lapel mic instead of relying on your camera’s built-in microphone. If you were talking too quickly, you may add closed captions to your videos.

Constructive criticism can apply to the format of your videos as well. For example, if you’ve been posting five-minute videos five days a week, your comments may reveal that viewers would rather have longer videos twice a week.

You can clear up any confusion by creating a poll on your community tab, Instagram story, or Twitter. Ask your viewers about video length, a preference for using closed captions, or any other issues you want to address.

Look at repeated comments for merch ideas.

Whenever viewers hear you say something funny or clever, they may leave a comment repeating what you said. Oftentimes, these comments receive a lot of likes and replies or are repeating themselves. The more comments you see repeating the same thing, the more your viewers enjoyed what you said.

You can capitalize on your quote, whether it was intentional or not. Take the phrase they loved so much and turn it into merch. You can put it on a t-shirt or a mug. Keep the design simple so it will appeal to a wide variety of viewers.

Take note of popular or interesting video requests.

Your video comments are also filled with video requests. While watching, your viewers may come up with ideas for videos they’d like to see in the future. These could be continuations of series they enjoyed or entirely original ideas.

When you see the same suggestion over and over, it’s a good sign that you should make that request into a reality. As long as the request is reasonable, you can create videos by popular request to celebrate important subscriber milestones, to encourage your viewers to vote for you to win an award, or to add another episode in a popular series.

Occasionally, however, there may be a video request that catches your attention so much that you can’t get it out of your head. 

Your interesting video requests don’t have to be completely random, though. You may find one that’s related to the content you typically make but is something you haven’t thought of before. 

Add subtitles in the languages a lot of your viewer’s comment in.

YouTube is a global phenomenon. Therefore, it only makes sense that a lot of comments are made in different languages. Scrolling through any comments section, you may find viewers who speak English, Spanish, Hindi, Portuguese, Japanese, Korean, or any language in between.

However, what languages do you see most often in your own comments? If you’re not sure which language it is, check the locations in the demographics report of your channel analytics.Then, look up what languages are most commonly spoken in the top countries listed. Now, to reach even more viewers in those places, you should add subtitles to your videos in those languages.

If you don’t speak those languages or have the budget to hire a translator to write the subtitles for you, then you can turn on community contributions. This feature allows your multilingual viewers to submit subtitles they’ve written. To turn it on, go to “Translations & Transcriptions” in your Creator Studio.

Save your favorite comments to keep yourself motivated.

Finally, you can use your video comments to directly benefit your personal well-being. Have you ever found a comment that totally made your day? Did a creator you look up to leave some helpful advice? How many viewers encourage you to keep uploading more?

Don’t just like these comments and move on. Screenshot them and keep them in a folder on your desktop. Then, next time you’re feeling overwhelmed by negative comments, return to this folder. Read over your favorite comments to remind yourself why you’re doing what you’re doing.

The comments section can be a dangerous place, but if you know what to look for, there’s actually a lot to learn. Focus on the helpful comments, and the hurtful ones won’t get to you anymore.

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Here are three video formats that have wide audience appeal.

1. Create videos that are universally relatable.

There are certain video topics that most viewers will find interesting, such as TV or movies. However, the same TV shows and movies don’t appeal to everyone. You can make a video more universally relatable by covering several topics under a popular umbrella. Lists and countdowns are a great way to do this.

2. Don’t be afraid to go niche or novel.

A video doesn’t have to be super broad to appeal to a wide audience. Oftentimes, an extremely niche video can attract a ton of viewers across different demographics. In order for a niche video to reach so many people, it needs to be novel or unique. People will click on it if it’s unlike anything they’ve seen before.

3. Focus on videos that can be explained visually and without language.

One factor that can keep a video from reaching a global audience is language. Your storytime video could be the funniest, most viral-worthy video the platform has ever seen, but if it’s recommended to a viewer who doesn’t speak your language, then they’re probably not going to watch it. Therefore, you should prioritize videos that can be understood regardless of the language you’re speaking on camera.

Unboxings, DIYs, and blooper compilations, for example, can be understood visually. Viewers can understand what’s going on without needing to listen to your narration or instructions. Some channels, such as 5-Minute Crafts, have gone incredibly viral without saying anything in their videos at all.

In order for a video to have wide audience appeal, it needs to be universally relatable and visually understandable. Utilize these video formats to draw more viewers to your channel from all across the globe.

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Here are a few top tips for growing within your content niche.

1. Collaborate with other creators within your community.

The content niche you’ve chosen is also a community. A number of other creators are likely making videos that are similar to yours. Your niche is a community, so you should think of these other creators as your neighbors rather than your competition. However, rather than inviting these neighbors over for a barbecue, you should be asking them to collaborate with you.

There are also smaller communities within your content niche. If you think of your broader community as a neighborhood, then these more specific niches are the cul-de-sacs. For example, while all of the gaming creators are part of the same community, they can further divide themselves by the games they play, where they live, or their subscriber counts. These subsets are important to acknowledge because the creators in your same “cul-de-sac” are more likely to take you up on your offer to collaborate.

Take, for instance, the fashion and beauty community on YouTube. This content niche is so big that it has its own section on the explore page. One of the many smaller niches within the fashion community involves historical costume recreation, which is called “Costube.” Members of the Costube community often collaborate on projects and travel together, like Bernadette Banner and Cathy Hay did in this vlog.

2. Adapt video trends to fit your content niche.

Whenever a new video trend takes off, all kinds of creators jump on the bandwagon. In order to capitalize on the popularity of a trend while also promoting your content within your community, you should adapt video trends to fit your content niche. Brainstorm creative ways to make a video trend fit with your typical content in a way that makes sense.

3. Release merch and products that promote your brand.

You can also grow your channel by treating it like a brand. All of the products a company puts out generally fall within the same category, so your merch should relate to your channel’s brand as well. Think outside the standard box of the shirts and hats a lot of creators release. What kinds of tools do you use in your videos? What video element could be turned into a physical product?

Releasing products that appeal to your viewer demographic can also turn customers who’ve never heard of your channel into subscribers. When someone picks up your product or finds it online, they should be able to find your channel name clearly displayed on the packaging.

DIY creator Karina Garcia popularized slime content on YouTube. Her brand Craft City sells DIY slime kits, which introduce a lot of young crafters to her channel.

4. Invite your viewers to contribute to your content.

A major part of growing a niche audience is simply engaging with the audience you already have. Community contributions play a big role as well, especially if you invite your viewers to share their contributions in a public space. Ask your fans to contribute questions, ideas, art, etc. for your videos on social media. Give them a specific hashtag to use, and remind them to tag you as well.

You can even have viewers share their contributions in spaces that are specific to your content niche. 

In order to grow within your content niche, you should prioritize engaging with both viewers and other creators who are part of your community. Invite your audience to contribute to your content, and release your own products that appeal to people who share interests with your current viewers.

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Here are a few ways to find trending video ideas.

Check YouTube’s trending tab for recurring video formats.

The trending page isn’t just a place for viewers to find new creators or popular videos to watch. Those videos rank on the trending page for a reason. As a creator, you should pay close attention to what’s on the trending page.

You should make note of any especially interesting or novel videos you see, especially if they seem relatively easy to recreate. If you see the same new idea popping up again and again, then it’s probably turning into a trend. Following the new trend can help you reach the trending page.

Search popular creators’ recent uploads for similar video concepts.

As you’re studying the trending page, you’ll probably see the same creators ranking over and over again. These creators are highly likely to start video trends because of their immense influence. Therefore, you should be studying their channels as well.

Look at the most recent uploads on a few popular channels. Check the recent uploads from creators who are popular in your specific content niche as well. Do you see any similar themes or concepts in their videos?

Observe emerging patterns on your subscription page.

You probably draw a lot of inspiration from the creators you’re subscribed to. However, you should look at your subscription page as a whole. What do these creators have in common? What kinds of things are they working on?

Studying your own subscription page will help you spot trends within your own community. Oftentimes, video trends start in smaller content niches then spread across the platform. Therefore, keeping a close eye on your own subscription page can help you stay ahead of the curve.

Whenever you participate in a new video trend, be sure to credit the idea to the original creator. Link their video in your description, and encourage your other creator friends to try the trend themselves so you can help it spread.

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WhatsApp was founded in 2009. It was founded by Jan Koum and Brian Acton who earlier worked with Yahoo. WhatsApp joined Facebook in 2014. Source https://www.whatsapp.com/about/

WhatsApp business was introduced specially for small businesses to connect with the customers personally and provide necessary business solutions.

Features of WhatsApp business:

Quick replies:

Saving quick replies as templates to the commonly asked question that can help you to save your time and efforts to type the answers and helps the customer to solve the query fast. These messages can be edited and customized whenever you want.

Business profile:

WhatsApp business lets you set up your business profile for WhatsApp that consist of your address, category of business, email, website, number, business timing, catalogs and description. It gives you a separate identity of your business.

Automatic greeting message:

When your customer connects you with WhatsApp business, you can set up an automatic greeting message like “Welcome to foodie’s café, thank you for contacting us we would love to hear your query.” Just like this you can set up automated greeting messages as per your business type. It develops a sense of belongingness to the customer and develops good customer relations.

Label contacts as per preference:

WhatsApp business lets you list your customers as per new customers, pending payments, paid, old customer, fast food lover, drinks lover, pizza lover, anything you add as per your preference. Labelling contacts allows you to differentiate the type of customers and helps to scrutinize the actions of your customers that affect your business.

Short link:

Unlike the regular WhatsApp that makes you save the contact in your phone to start chatting, the WhatsApp business removes this hindrance and allows you to chat with customers without saving their contact! You can just create a link and send it to customers to start the conversation.

Broadcasts:

WhatsApp business has no limit to send the broadcast message, unlike the regular WhatsApp. This helps the business to terminate the hindrance of saving contact and yet broadcast the message to many people.

WhatsApp business helped many businesses around the world to connect with potential customers personally. It allows many features for the business to help in satisfying customer needs and connect with them on a personal level as a result customers feel trusted and valued that increases the customer loyalty towards the business.

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Dos

1) Have a proper and active social media profiles because when you don’t go posting any content on social media, the social media platform recognize your account as spam and end up temporary block it. Doesn’t matter what you post but do post to let social media know that the account is active.

2) Post and write for your audience and not yourself or some machine. Use language that your audience will understand because they are the end receiver of the content. Using more technical jargon will lead to difficulty in understanding and drive the audience away.

3) Interact with your audience regularly to build trustful and loyal environment for your audience. Regularly interacting with your audience will instill a sense of belongingness and credibility to your profile.

4) Properly handle criticism. Your audience might criticize certain actions and complain about it but you must respond constructively and patiently in order to not lose reputation.

Don’ts

1) Don’t write lengthy captions on the post as the retention rate of the audience is less and most of the time people don’t read full length captions. Write short and attractive captions that catches the attention of the audience.

2 )Don’t overuse hashtags. Using hashtags is must to reach more audience but writing lot of hashtags will mess the algorithm for your post and hampers engagement.

3) Don’t ignore any query. If anyone ask any question in comments or message, reply to that query. Leaving the query unattended will have bad publicity.

4) Don’t over post content. Yes posting less is also a problem and over posting too. Even if your content has good potential, over posting them will decrease the audience interest. In order grab the curiosity of your audience, organize a proper posting schedule.

5) Don’t fall for trolls. No matter what you post, what you say or what you do, there will always be someone who won’t be satisfied. Some people even use foul languages and troll for being just posting contents. That is why it is very important not to pay attention to them. Don’t get dishearten over trolls and continue to do what you and your audience likes.

Being on social media require attention and patience and hence you there are certain guidelines you must follow to use social media peacefully and without interruptions. Follow the dos and don’ts properly so that your wok is not hindered in any case.

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There are many ways to earn being a social media influencers

Sponsored posts:

Sponsored posts like photos, videos and stories are the major ways through which an influencer can earn. Many brands target the influencer who has power to attract and influence the audience’s opinions to work in the favor of their brand to get more reach and recognition. Especially on Instagram where the sponsored post gets the tag of ‘paid partnership’ on the location side of the post to know about the sponsorship.

Affiliate marketing:

Many influencers do affiliate marketing where they earn. Affiliate marketing is a type of marketing where influencers approach the brand to market their product and the brand grants them a code or link through which influencers earn commission every time anyone uses the code to make a purchase. Myfitness brand used Instagram influencer Jannat Zubair Rahmani to advertise their peanut butter and resulted in increased sales and targeting the young audience who usually are fitness freaks and look for healthy products. The advertised post got almost 6 lakh likes and the advertised reel got more than 2 million views! That’s how well planned marketing strategy is to reach the target market with the right social media platform using the right influencer.

Being brand ambassador:

Nowadays many brands use influencers as brand ambassadors to reach potential customers instead of celebrities. Many brands use specific influencers who have the ability to drive an audience towards the brand that can help to increase sales and build reputation. MX Takatak, a short video making app used many celebrities to spread the name of the brand but to attract younger audience, they used influencer Aashika Bhatia who is a known influencer in social media, especially Instagram.

Own merchandise:

Why only advertise other brands when you can build your own empire? Yes, many influencers managed to make their own merchandise products and used their own influence to market among the audience over social media. This way influencers not only earn but also manage to make their own brand name in the market.

Influencers have the power to attract an audience towards their content and as result many businesses have used this as an opportunity to include them in the digital marketing campaign.

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1) Making content for each social media platform is a strenuous task as each social media platform serve different purpose and making different content for each of them require time, efforts and lot of creativity. Making attractive advertisement content to attract young audience on Instagram and snapchat and for older audience on Facebook will require innovative ideas to differentiate the attracting tactics as per the audience type. That is why many brand hire employees in marketing department especially for digital marketing.

2) Many business face problems in developing social media marketing strategy due to lack of knowledge about social media platform and how they work. Many business fail to understand that their industry type may require different social media marketing strategy as the strategies doesn’t work same for every industry. A restaurant or fast food service may not find success in Facebook or Instagram because people do not rake decision of what to eat by using social media platform. That is why it is must for restaurants to engage in increasing their reviews in food delivery apps.

3) Lack of creativity in developing content is another problem in managing social media. As the retention rate of human is low, it is difficult to hold audience with same content. Content marketing is an important aspect of digital marketing and hence it is necessary to be in line with the best content online.

4) As many people use social media, audience choose to use social media to express any query and it is seen that many business fail to response to customer query over social media. This pose as a problem for business who lose their customer base and customer loyalty towards business.

Managing social media platforms is tough but once reap the benefits of social media you will realize that how helpful social media is to reach out to thousands of people online for your content and business.

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Photos

Instagram was originally a photo sharing app where people share their photos in 1:1 form. But Instagram came up with many upgrades that allowed users not just to limit photos to share content. Users can share photos with added filters, location and tagging anyone on Instagram. Users can not only share one but 10 photos in a single post! That much flexibility and upgrade Instagram has made to make sure users are comfortable in sharing the content they desire.

Videos

Instagram not only allows users to share photos but also videos up to 60 seconds of duration. The features same goes as provided in photos, to add filters, location and tagging people. Lately Instagram has come up with feature form businesses to promote their brand by engaging in ‘paid partnership’ to feature the brand with the brand endorser, usually a celebrity. You can see the paid partnership tag on the location side.

IGTV

IGTV or Instagram TV allows users to post videos up to 15 minutes. This allows many brands and influencers to add longer duration videos. IGTV is helpful to make videos and explanatory videos on Instagram. Beauty influencers, food enthusiasts, philosophers etc. got benefits from IGTV.

Reels

Reels is a 60 second video making feature that allows users to make short trendy videos in 9:16 and 4:5 dimension. Reel was earlier a 30 second video making feature which is now increased to 60 seconds. The major advantage of an Instagram reel is its appearance in the explore page. The reels you make go in an explore page that gives your reel an opportunity to be viral in Instagram reels. Many creators use Instagram reels to reach many people and gain followers. You can add on any music on reels, apply various filters, stickers and text on a particular time stamp. Reels are connected to Facebook also so if you have a Facebook account too, you can gather more views from there. Reels is a quick way to get more views and drive traffic to your account.

Instagram stories

Instagram stories is a 15 second video or photo sharing feature that vanishes in 24 hours. You can connect with your audience through stories and see who and how many people view your story. You can also choose who can or cannot view your story by adding them in the ‘close friend’ list. Instagram stories have stickers that allow you to connect with the audience by asking opinions, polls, quizzes and reactions. Stories also allow you to add pictures in different collages called layouts.

Instagram is a social media platform that has a younger audience more than others. That is why in order to target the young audience many businesses use Instagram. Instagram also gave rise to influencers.

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