Facebook is the king of social media platforms. It always remains on the top of all social media networks. People prefer Facebook for connecting with each other and establishing the base for business activities online over social media.

One of the popular features of Facebook is the Facebook Ads. It provides opportunities for businesses to reach potential customers online and also serves as a major source of revenue for Facebook.

Ever since it launched in 2004, it continues to grow and evolve over the years in terms of technology, convenience, advertisement, community guidelines and so on. Over the years in advancement in technology many new social media platforms came forward with exciting and attractive features, giving Facebook a competitive edge.

So how the Meta Company Facebook handled its competitors?

The external threat of the competition was tackled by one checkmate step- acquisition. Instead of competing with the social media networks like Instagram and WhatsApp, Facebook made it a part of its own family. A smooth tactic to make competitors under its own wings.

As the growing popularity of other social media networks made Facebook realise one thing. If it wants to survive in the social media world, it has to make them part of the Facebook family. This step not only proved successful in winning against competition but also made Facebook rule the social media world. How so? Well think of all the top social media platforms. They are Facebook, Instagram, Twitter, WhatsApp, YouTube, Snapchat, TikTok etc. Three of the top social networks under Facebook family! So even though any of the networks face problems in performance, Facebook will still remain the king of social media.

Instagram and WhatsApp acquisition

As Instagram grew widely popular, it posed a major threat to Facebook. Instagram had the potential to sweep away all the business of Facebook if it remained competitive. As an anti-competition acquisition strategy, Facebook acquired Instagram for $1 billion in 2012. Today Instagram has more than 500 million daily active users worldwide and is among top social media networks.

WhatsApp was a constantly growing messaging app that took over other messaging mediums. The unique aspect of WhatsApp that it requires only a phone number to connect and not any social media account was a potential killer to Facebook. WhatsApp was slowly becoming a threat to Facebook messaging and grew more markets. As a result, Facebook acquired WhatsApp for a whopping $19 billion! More than what Facebook paid to acquire Instagram.

Competitive strategy

As the growing popularity of Snapchat among Gen Z and young audiences, Facebook wanted to acquire snapchat to tap the young market. But Snapchat refused Facebook’s $3 billion offer. But Facebook didn’t back down. As a smart competitive strategy, Facebook introduced story format similar to snapchat story in Instagram and Facebook. Instagram stories with better and exciting features now are more popular than snapchat stories and are now slowly taking over snapchat business.

One of the major reasons for the huge success of Facebook is its ability to tackle competition. In the technological and social media world where your one step can either make or break you, Facebook chose to make itself the king of social media networks.

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But sometimes after all the efforts you make you don’t get enough visibility on social media. That’s little disheartening. But don’t worry you might not be following proper steps. Read the below tips to improve your visibility on social media

Create quality content

No matter at what social media platform you want to post and what type of content you want to post, it must be of very good quality. For instance if you’re writing quotes, write some heart touching, unique and plagiarism free content. if you’re posting nature photographs, click unique high quality photos unique from others.

Quality content will make you have your unique identity on social media which will improve your visibility and reputation.

Post when audience is active

You should post content at that time of the day when your audience is most active. This will improve your visibility by making your content reach wider audience. You can know when your audience is active in insights and analytics present in social media platforms. You can also understand when your audience is active by knowing your target audience. Defining target audience will further help you to know when your audience is online. For instance if you target audience is young audience then best time to post is after 7 pm.

Use right hashtags

Using hashtag is important aspect of improving visibility on social media. Posts of similar topics are combined under hashtags. They help to reach the content to reach more people. Use relevant and trending hashtags to boost your visibility on social media. Find what hashtags are right for your content. It is also important to understand usage of hashtags under each social media network. For instance, twitter advice to include 2-3 hashtags while you can add up to 30 hashtags in Instagram.

Leave a reply on other’s content

You should regularly interact with people on others comment section. It will increase the chances of your visibility where people will notice you and check your social media account. But make sure you don’t post any offensive comment or anything that hurt sentiments of people.

Interact with your followers

Interacting and engaging with followers is very important to increase visibility and improve reputation. Don’t leave your follower queries or compliment left empty. Reply to their message and comments. Make them assure that they are being heard. Consider going live to further improve bonds with followers.

Paid advertisement

If you want to increase your visibility fast then paid advertisement is for you. It guarantee reach and visibility of your content to the right audience you desire. Almost all social media now has the feature of paid advertisement. You can choose to make your post visible to your desired audience, location, gender, interests and more.

Increasing visibility on social media is a strenuous task but worth all the efforts. As a beginner it might be little frustrating when your content doesn’t find audience but hang on. Be patient as establishing your presence on social media takes little time by following proper path.

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But what essential to know is who your target audience is? This question pretty much clarify for whom you make products and services and how to reach them.

It is important to know all little and major details about your target audience for successful marketing activities on social media networks.

To know about your target audience, you need to have 4 answers to the following questions:

1. Where your target audience is?

The first and most major question about identifying your target audience is where they are? In which social media platform do they usually hang out and spend their time. You must know which social media platform they dominate.

To better understand this, let’s assume you target audience is youth. Instagram, Snapchat and TikTok are the top 3 social networks where youth are mostly present than other social networks. So instead of establishing your presence on literally all social media platforms, you should focus marketing activities more on these top 3 social networks.

Just like that you can identify your target audience as per occupation too. If your target audience are professionals, you must focus on LinkedIn.

2. Why do they consume the content?

There is always a particular reason and goal for consuming the content. Just like you have certain goal why you want to share content, audience also have certain goals like to look for healthy lifestyle they look for content, to get latest fashion updates, to look for sports, to get entertainment like memes and funny videos.

Knowing why your audience consume helps you to understand why they would look for your content. Make content attractive enough to catch your audience.

3. What are they interested in?

This question majorly answers about the most important aspect to target your potential customers on social networks, their interests. Knowing what your audience are interested in watching will help you to determine the type of content you will make to reach them. If your audience are interested in entertainment then you could make trendy short videos like to attract them. If your audience are interested in some good quotes and write ups then you could make written posts.

Know what interests your audience. If you give your audience what they want then audience will come back and give you what you want.

4. When do they look for content?

It is very important to know when you audience is active in a day. Working people are usually active in the morning and youngsters are usually active at night. Just like that every set of target audience have a most active time on social media. You can even look for active time of your audience in insights and analytics present in almost every social media.

Target audience can also be analyzed on the basis of location, gender and occupation. Every business have set of potential customers who they want to target specifically. Before making content plans, have complete answer of all the above questions.

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There are few interesting facts about Facebook that you might didn’t knew.

1.8 billion Fake account on Facebook!

It was observed that there were total whopping 1.8 billion fake account on Facebook during the mid-quarter of 2021. As a result of such huge number of rising fake accounts, Facebook removed all those fake accounts from its platform.

Millennials dominate Facebook

Audience on Facebook constitute around 30% between the ages of 30-55. This shows that Facebook is widely used app among the millennials who prefer Facebook over other social media networks. The major reason why Facebook is so popular among the millennials is that Facebook is oldest social media network among the modern networks. They prefer Facebook than others as they have been using it since years and adapted to the changes Facebook offers.

India has highest Facebook users

Out of 2 billion daily active users of Facebook worldwide, 300 million comes from India alone!  The growing users on Facebook provide huge marketing opportunities for Facebook.

Most followed page on Facebook

Facebook’s own account is the most followed page on Facebook with over 215 million followers. Other most followed page include Samsung, Cristiano Ronaldo, Real Madrid CF and Coca-Cola.

Advertising is the major source of revenue

Running advertisements on Facebook is the major source of revenue for Facebook where Facebook provides spaces for advertisement for big brands and even small business. Have you wondered why Facebook always bring out updates for business accounts? Well Facebook wants business accounts to function smoothly so that it can run advertisement campaign on Facebook. Business also benefit a lot with Facebook’s dominance on social networks. It’s a win-win solution!

Facebook once tried to buy Snapchat

Facebook is always known how to win over competition. As snapchat became very popular among the youth, Facebook in order to attract young audience offered to buy Snapchat in 2013. But snapchat CEO Evan Spiegel turn down the offer of $3 billion! But Facebook got one step ahead and introduced Instagram stories as a competition to snapchat and now its took over snapchat. Facebook always know how to deal with competition.

Videos are most shared content type

Videos are the widely used content type on Facebook. According to statistics, videos generate more engagement than other content type on Facebook. That is why many creators and business opt for sharing content on Facebook.

Learning about Facebook is always interesting as this social media is a huge network that always look for better and is always a step ahead of competitors. With introducing metaverse, Facebook will shape the social media platform to another level!

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Over the years after Facebook was launched in 2004, Facebook added many updates to the social media platform to help users in easy accessibility and helpful for various commercial purposes too. One such is Facebook Ads launched in 2007. Ads helped both businesses and Facebook in many ways. Facebook ads help businesses to reach maximum people and help with visibility on Facebook. Ads help Facebook too in earning revenues when businesses pay Facebook to run their ads. Facebook was the first social media platform to introduce ads which made Facebook top in the list of revenues as well as social media sites.

As Facebook was earning quite well and with other social media platforms rising, Mark Zuckerberg handled competitors well by making the competition as a part of the Facebook family itself. Yes, sounds amazing isn’t it? Facebook bought Instagram in 2012 and turned the threat into opportunity. The growing popularity of Instagram posed a threat to business hence Facebook bought it with 1 billion dollar. Later Facebook went on to buy WhatsApp in 2014.

The next competitor to Facebook was Snapchat which it tried to acquire in 2013 but failed because Snapchat CEO Evan Spiegel turned down the offer of 3 billion dollars. To tackle growing competition from other popular social media platforms like Snapchat, Facebook introduced stories in Instagram and Facebook. The stories format got very popular with interesting features that held an audience.

That’s what makes Facebook the king of social media platforms. The strategy that it made to turn threats into opportunity and ultimately became the king of social media platforms. Adapting to the rapid changes the social media world goes through constantly and continues to embark upon ruling the social media world with the Facebook family.

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We all want to be successful over the Facebook algorithm isn’t it? Whether you are a regular user, creator or business. We sometimes can’t find the right audience and the algorithm doesn’t work in our favor. Let us understand how to be successful over the Facebook algorithm with 6 easy tips.

Post content that people talk about

One of the best ways to win over Face algorithm is to post such content which makes people talk about it, share with their friends and peers. Producing shareable content will make the audience talk about it with other people on Facebook. The more content is engaged by the audience, it finds success over the Facebook algorithm.

Post when your audience is online

It is important to know when your audience is most active in a day. If you randomly just post content whenever you want, you might not find the right audience liking the content.

For this, know who is your target audience. If your target audience is working people then morning time is good because they are mostly active that time. If your target audience is students and young people then evening and night time is better because most of the young audience are active after 6 pm.

Facebook also has insights where you can see when your followers are mostly active in a day. You can analyze and post content according to the active time specified in insights. But only business accounts have access to insights.

Don’t post content that gets down-ranked

Everybody wants to be high ranked on Facebook isn’t it? For this you might have gone through ways to be on top of the Facebook rank and news feed.

But it is equally very important not to post content that gets you down ranked. Offensive content that hurts the sentiments of the audience badly gets you not only in ranks but also losing followers. Misinformation and misleading content also create bad effect. You should also understand that stolen content also create bad effect which ultimately can have negative publicity to your account.

Post high quality videos of longer duration

In 2019 Facebook said it will use very high quality videos in the news feed. You want your videos to be on your audience’s top of the news feed. That is why you should produce high quality videos that go beyond 1 minute. Videos must be original, having your own added value, high quality and with longer duration.

Use Facebook live

Facebook live is a useful source to increase audience engagement and beneficial for algorithms. Facebook live has average of 6 times more engagement than other content. This shows how important Facebook live is for more engagement and to be successful over algorithms.

Post often and consistently

Facebook says pages that post often are more meaningful to the audience than those who don’t post consistently. For this it is required to make a proper posting schedule so that you don’t fall behind posting consistently.

Apart from consistency, you also require patience and efforts from your side as you won’t find immediate results. Following the above tips will make sure everything works well for you.

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Dos

1) Have a proper and active social media profiles because when you don’t go posting any content on social media, the social media platform recognize your account as spam and end up temporary block it. Doesn’t matter what you post but do post to let social media know that the account is active.

2) Post and write for your audience and not yourself or some machine. Use language that your audience will understand because they are the end receiver of the content. Using more technical jargon will lead to difficulty in understanding and drive the audience away.

3) Interact with your audience regularly to build trustful and loyal environment for your audience. Regularly interacting with your audience will instill a sense of belongingness and credibility to your profile.

4) Properly handle criticism. Your audience might criticize certain actions and complain about it but you must respond constructively and patiently in order to not lose reputation.

Don’ts

1) Don’t write lengthy captions on the post as the retention rate of the audience is less and most of the time people don’t read full length captions. Write short and attractive captions that catches the attention of the audience.

2 )Don’t overuse hashtags. Using hashtags is must to reach more audience but writing lot of hashtags will mess the algorithm for your post and hampers engagement.

3) Don’t ignore any query. If anyone ask any question in comments or message, reply to that query. Leaving the query unattended will have bad publicity.

4) Don’t over post content. Yes posting less is also a problem and over posting too. Even if your content has good potential, over posting them will decrease the audience interest. In order grab the curiosity of your audience, organize a proper posting schedule.

5) Don’t fall for trolls. No matter what you post, what you say or what you do, there will always be someone who won’t be satisfied. Some people even use foul languages and troll for being just posting contents. That is why it is very important not to pay attention to them. Don’t get dishearten over trolls and continue to do what you and your audience likes.

Being on social media require attention and patience and hence you there are certain guidelines you must follow to use social media peacefully and without interruptions. Follow the dos and don’ts properly so that your wok is not hindered in any case.

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There are many ways to earn being a social media influencers

Sponsored posts:

Sponsored posts like photos, videos and stories are the major ways through which an influencer can earn. Many brands target the influencer who has power to attract and influence the audience’s opinions to work in the favor of their brand to get more reach and recognition. Especially on Instagram where the sponsored post gets the tag of ‘paid partnership’ on the location side of the post to know about the sponsorship.

Affiliate marketing:

Many influencers do affiliate marketing where they earn. Affiliate marketing is a type of marketing where influencers approach the brand to market their product and the brand grants them a code or link through which influencers earn commission every time anyone uses the code to make a purchase. Myfitness brand used Instagram influencer Jannat Zubair Rahmani to advertise their peanut butter and resulted in increased sales and targeting the young audience who usually are fitness freaks and look for healthy products. The advertised post got almost 6 lakh likes and the advertised reel got more than 2 million views! That’s how well planned marketing strategy is to reach the target market with the right social media platform using the right influencer.

Being brand ambassador:

Nowadays many brands use influencers as brand ambassadors to reach potential customers instead of celebrities. Many brands use specific influencers who have the ability to drive an audience towards the brand that can help to increase sales and build reputation. MX Takatak, a short video making app used many celebrities to spread the name of the brand but to attract younger audience, they used influencer Aashika Bhatia who is a known influencer in social media, especially Instagram.

Own merchandise:

Why only advertise other brands when you can build your own empire? Yes, many influencers managed to make their own merchandise products and used their own influence to market among the audience over social media. This way influencers not only earn but also manage to make their own brand name in the market.

Influencers have the power to attract an audience towards their content and as result many businesses have used this as an opportunity to include them in the digital marketing campaign.

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1) Making content for each social media platform is a strenuous task as each social media platform serve different purpose and making different content for each of them require time, efforts and lot of creativity. Making attractive advertisement content to attract young audience on Instagram and snapchat and for older audience on Facebook will require innovative ideas to differentiate the attracting tactics as per the audience type. That is why many brand hire employees in marketing department especially for digital marketing.

2) Many business face problems in developing social media marketing strategy due to lack of knowledge about social media platform and how they work. Many business fail to understand that their industry type may require different social media marketing strategy as the strategies doesn’t work same for every industry. A restaurant or fast food service may not find success in Facebook or Instagram because people do not rake decision of what to eat by using social media platform. That is why it is must for restaurants to engage in increasing their reviews in food delivery apps.

3) Lack of creativity in developing content is another problem in managing social media. As the retention rate of human is low, it is difficult to hold audience with same content. Content marketing is an important aspect of digital marketing and hence it is necessary to be in line with the best content online.

4) As many people use social media, audience choose to use social media to express any query and it is seen that many business fail to response to customer query over social media. This pose as a problem for business who lose their customer base and customer loyalty towards business.

Managing social media platforms is tough but once reap the benefits of social media you will realize that how helpful social media is to reach out to thousands of people online for your content and business.

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Social media has proved to cause a negative effect on academic performance of a student. The main concern that lies is concentration level and studies. Students get addicted to social media so much that they find difficulty in concentrating in the class as many students hideously use their phones in the class using social media. As a result their studies are hampered. Not only at school but even at home students spend their time on social media. They don’t study well, they don’t do other work, and as a result their productivity declines. Students become lazy and lethargic at such a young age. They procrastinate, delay the homework and concentrate where they don’t need to. Staring at the screen for a long time causes vision problems. Parents need to monitor where their children spend most time. Parents need to monitor the activity in such a way that they control but even give some freedom too because at a young age if parents control too much, they rebel.

Teaching students about healthy body image is very important nowadays as they resort to social media where they see ads about health, beauty tips and especially celebrities with perfect body and face and aspire to achieve those in unhealthy standards. They are not educated about the unhealthy standard and blindly follow what they see in social media. They suffer from many eating disorders such as anorexia nervosa and bulimia nervosa. They also develop a lack of self-worth and negative body image as they begin to compare themselves with others, leading to depression in many cases.

Social media is beneficial for so many reasons, if used rightly. Teenagers need to be taught not to overuse social media. Social media addiction is a real thing spreading fast. Parents have to make a bond with them and talk heart to heart. Make boundaries and build an environment where they are comfortable with you, trust you and share their feelings. Restricting them will make them rebels. Make boundaries in such a manner that they don’t feel imprisoned. Make a healthy environment where teenagers understand that their certain action will cause troubles for them only. It is good to be on social media, without ignoring academic performance.

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