1)     Email marketing targets customers personally. Have you ever received email like “hey Sarah, are you craving for pizzas? Grab the 30% off on the Wednesday offer by ordering between 9pm to 12am.” This is an example of how email marketing targets people on a personal level by including their names in the email. This also improves sense of belongingness towards the business.

2)     Almost everyone uses email. Whether it’s an employee sending emails for work purpose or student sending emails for studies and academic purposes, almost everyone uses email. Even the business makes customer register with their site by using email and like that it becomes easy for business to connect with the customers not only for marketing activities but also to get their feedback. Business send emails with questionnaire asking customer’s opinion about certain thing which is possible only through emails to connect with them.

3)     Email marketing helps the customer to know about the new product and build awareness as people always checks their email first. It is the form of marketing to reach customers directly.

4)     Email marketing not only focus on promotion of the brand but also connecting with the customer to improve brand identity. Business also come up with birthday discounts, annual discounts, festivals celebration deals, etc. because sending just promotional emails will make the customers frustrated with the business activities and hence business use these methods to connect with them on a personal basis so that customer feel they are an important part of the brand.

5)     Email marketing is cost effective and more personal based marketing method that allows you to connect with the customers with no added advertisement expenditure and more personal sense of belonging.

6)     Email marketing is always a successful method to reach the customers as business knows that the email has reached the customers directly to them as other means of promotions like paid advertisement doesn’t show you the exact reach as in email marketing.

Email marketing is both professional and personal means of marketing that guarantee the marketing reach to customers. With increase in the number of email users worldwide, email marketing is widely used to attract the customers and build personal relationship with customers.

The post 6 reasons why email marketing is necessary in 2021 first appeared on YTBUYVIEWS.COM.

People check reviews on social media and research about the product on social media before purchasing. This has made marketers to influence their decision and choice in favor of their business.

So how social media impact and influence consumer behavior

Promotions and discounts

Since majority of people are active on social media daily, business use this as an opportunity to target customer behavior by continuously engaging in providing discounts and deals to the customers by advertising on social media. These customers get information through social media more than in real world hence business target consumers through social media to increase purchase. people talk about these discounts and deals with their friends and family thus spreading word to mouth marketing that helps business to improve sales and customers satisfaction.

Influence buying decision

Reviews and recommendation highly influence the purchase decision of customers as customers trust the views of a fellow customers who already used that particular product or service. The influence power of a customer review made business to ask for customer review under the product on social media so that the other customers read and can take purchase decision. Customer review is not only important for purchase decision but also for employee performance as service industry employee performance is judged on the basis of how they provide service to the customer.

Influencers

Since social media gave rise to influencers, many customers rely and effected by their influence and opinion. Anything that influencers say or do has an impact on customer’s behavior towards the product. A beauty influencer’s using a particular brand of makeup product will impact the customer’s purchase decision by driving sales towards that brand even if it’s not advertised by the brand. Same goes for negative reviews. A negative opinion of a product by influencer impact the sales of the brand. That much power influencers have to effect customer’s behavior.

Many business see the social media as an opportunity and has succeeded in targeting the potential customers via various mediums to influence customer behavior. Social media algorithm also works in such a way that it recommends you the product you always look for in that social media site.

The post Impact of social media on customer behavior first appeared on YTBUYVIEWS.COM.

WhatsApp was founded in 2009. It was founded by Jan Koum and Brian Acton who earlier worked with Yahoo. WhatsApp joined Facebook in 2014. Source https://www.whatsapp.com/about/

WhatsApp business was introduced specially for small businesses to connect with the customers personally and provide necessary business solutions.

Features of WhatsApp business:

Quick replies:

Saving quick replies as templates to the commonly asked question that can help you to save your time and efforts to type the answers and helps the customer to solve the query fast. These messages can be edited and customized whenever you want.

Business profile:

WhatsApp business lets you set up your business profile for WhatsApp that consist of your address, category of business, email, website, number, business timing, catalogs and description. It gives you a separate identity of your business.

Automatic greeting message:

When your customer connects you with WhatsApp business, you can set up an automatic greeting message like “Welcome to foodie’s café, thank you for contacting us we would love to hear your query.” Just like this you can set up automated greeting messages as per your business type. It develops a sense of belongingness to the customer and develops good customer relations.

Label contacts as per preference:

WhatsApp business lets you list your customers as per new customers, pending payments, paid, old customer, fast food lover, drinks lover, pizza lover, anything you add as per your preference. Labelling contacts allows you to differentiate the type of customers and helps to scrutinize the actions of your customers that affect your business.

Short link:

Unlike the regular WhatsApp that makes you save the contact in your phone to start chatting, the WhatsApp business removes this hindrance and allows you to chat with customers without saving their contact! You can just create a link and send it to customers to start the conversation.

Broadcasts:

WhatsApp business has no limit to send the broadcast message, unlike the regular WhatsApp. This helps the business to terminate the hindrance of saving contact and yet broadcast the message to many people.

WhatsApp business helped many businesses around the world to connect with potential customers personally. It allows many features for the business to help in satisfying customer needs and connect with them on a personal level as a result customers feel trusted and valued that increases the customer loyalty towards the business.

The post WhatsApp Business: All you need to know first appeared on YTBUYVIEWS.COM.

Dos

1) Have a proper and active social media profiles because when you don’t go posting any content on social media, the social media platform recognize your account as spam and end up temporary block it. Doesn’t matter what you post but do post to let social media know that the account is active.

2) Post and write for your audience and not yourself or some machine. Use language that your audience will understand because they are the end receiver of the content. Using more technical jargon will lead to difficulty in understanding and drive the audience away.

3) Interact with your audience regularly to build trustful and loyal environment for your audience. Regularly interacting with your audience will instill a sense of belongingness and credibility to your profile.

4) Properly handle criticism. Your audience might criticize certain actions and complain about it but you must respond constructively and patiently in order to not lose reputation.

Don’ts

1) Don’t write lengthy captions on the post as the retention rate of the audience is less and most of the time people don’t read full length captions. Write short and attractive captions that catches the attention of the audience.

2 )Don’t overuse hashtags. Using hashtags is must to reach more audience but writing lot of hashtags will mess the algorithm for your post and hampers engagement.

3) Don’t ignore any query. If anyone ask any question in comments or message, reply to that query. Leaving the query unattended will have bad publicity.

4) Don’t over post content. Yes posting less is also a problem and over posting too. Even if your content has good potential, over posting them will decrease the audience interest. In order grab the curiosity of your audience, organize a proper posting schedule.

5) Don’t fall for trolls. No matter what you post, what you say or what you do, there will always be someone who won’t be satisfied. Some people even use foul languages and troll for being just posting contents. That is why it is very important not to pay attention to them. Don’t get dishearten over trolls and continue to do what you and your audience likes.

Being on social media require attention and patience and hence you there are certain guidelines you must follow to use social media peacefully and without interruptions. Follow the dos and don’ts properly so that your wok is not hindered in any case.

The post Dos and Don’ts of using social media first appeared on YTBUYVIEWS.COM.

There are many ways to earn being a social media influencers

Sponsored posts:

Sponsored posts like photos, videos and stories are the major ways through which an influencer can earn. Many brands target the influencer who has power to attract and influence the audience’s opinions to work in the favor of their brand to get more reach and recognition. Especially on Instagram where the sponsored post gets the tag of ‘paid partnership’ on the location side of the post to know about the sponsorship.

Affiliate marketing:

Many influencers do affiliate marketing where they earn. Affiliate marketing is a type of marketing where influencers approach the brand to market their product and the brand grants them a code or link through which influencers earn commission every time anyone uses the code to make a purchase. Myfitness brand used Instagram influencer Jannat Zubair Rahmani to advertise their peanut butter and resulted in increased sales and targeting the young audience who usually are fitness freaks and look for healthy products. The advertised post got almost 6 lakh likes and the advertised reel got more than 2 million views! That’s how well planned marketing strategy is to reach the target market with the right social media platform using the right influencer.

Being brand ambassador:

Nowadays many brands use influencers as brand ambassadors to reach potential customers instead of celebrities. Many brands use specific influencers who have the ability to drive an audience towards the brand that can help to increase sales and build reputation. MX Takatak, a short video making app used many celebrities to spread the name of the brand but to attract younger audience, they used influencer Aashika Bhatia who is a known influencer in social media, especially Instagram.

Own merchandise:

Why only advertise other brands when you can build your own empire? Yes, many influencers managed to make their own merchandise products and used their own influence to market among the audience over social media. This way influencers not only earn but also manage to make their own brand name in the market.

Influencers have the power to attract an audience towards their content and as result many businesses have used this as an opportunity to include them in the digital marketing campaign.

The post 4 ways to make money as an influencer first appeared on YTBUYVIEWS.COM.

1) Making content for each social media platform is a strenuous task as each social media platform serve different purpose and making different content for each of them require time, efforts and lot of creativity. Making attractive advertisement content to attract young audience on Instagram and snapchat and for older audience on Facebook will require innovative ideas to differentiate the attracting tactics as per the audience type. That is why many brand hire employees in marketing department especially for digital marketing.

2) Many business face problems in developing social media marketing strategy due to lack of knowledge about social media platform and how they work. Many business fail to understand that their industry type may require different social media marketing strategy as the strategies doesn’t work same for every industry. A restaurant or fast food service may not find success in Facebook or Instagram because people do not rake decision of what to eat by using social media platform. That is why it is must for restaurants to engage in increasing their reviews in food delivery apps.

3) Lack of creativity in developing content is another problem in managing social media. As the retention rate of human is low, it is difficult to hold audience with same content. Content marketing is an important aspect of digital marketing and hence it is necessary to be in line with the best content online.

4) As many people use social media, audience choose to use social media to express any query and it is seen that many business fail to response to customer query over social media. This pose as a problem for business who lose their customer base and customer loyalty towards business.

Managing social media platforms is tough but once reap the benefits of social media you will realize that how helpful social media is to reach out to thousands of people online for your content and business.

The post 4 major social media management problems first appeared on YTBUYVIEWS.COM.

How reels is different than others

Instagram reels allows you to make 60 second videos, which was earlier 30 second. Other short video apps allow only 15-20 second videos. Reels is flexible to make content for more duration. Instagram reel gives advantage to users under the known INSTAGRAM features. Instagram reels have its own explore page where users can explore the reels of various other content creators. The reels you make goes directly under the explore page giving you opportunity to go viral and get more views to your reel. Reel has potential to reach a wide range of people with Instagram’s popularity and user’s talent and ability to make content.

How do reels help in getting more followers?

With the potential of reels to make content viral with catchy, fun and creative videos and hashtags, it drives more traffic to your Instagram account and also it gives more visibility to your account than regular posts.  Make sure your account is public.

How can you make an Instagram reel?

It’s simple. When you open the Instagram camera to upload stories and posts it has an option to post a reel. Click on the reel and make your own entertaining video using varieties of filters, music, and text and adjust speed. You can also add videos from your phone gallery.

What about the content?

Well people will only watch you if you produce good content. Gaining followers and Instagram algorithms working for you solely depends on the type of content you make. If you don’t provide quality content people will scroll up without engaging. Make sure the content is attractive enough to catch the attention of the audience.

Instagram reels have lots of potential to reach many people. As a competitor to TikTok, Instagram reel succeeded in providing users a platform to showcase their creative, innovative, fun and entertaining side. Especially after the ban of TikTok in India, people chose Instagram reels to make content.

The post How Instagram reels help to increase followers first appeared on YTBUYVIEWS.COM.

They pull a large amount of audience and help a lot in branding and

advertisements as well .

Although you need a well-established audience to publish your podcast

and make it stand out from the crowd, having the best strategy and tips

can make your podcast very much engaging and awesome to your

audience .

Creating a successful and engaging video podcast, however, takes more

than setting up a camera and talking into a microphone. Just like

YouTube videos, video podcasts need to grab the attention of your

viewers and hold it until the end. With podcasts being longer than the

average YouTube video, it can be challenging to create a video podcast

that captivates your viewers throughout the entire episode.

So , without any further ado , let’s dive deeper into this article and learn

how you can make an engaging video podcast on Youtube .

1. Capture Multiple angles :

This is the most Important step in making a good and well-established

video podcast on your youtube channel . By making and capturing

multiple angles for your podcast , it not only helps you to record different

and most captivating footages on time but also it helps your video to look

out great with more of a cinematic video shots .

Having the same angle for a long-form video can become stagnant to

the viewer. Especially, if the camera is too far away, the hosts’ faces can

be difficult to see which can result in a lack of connection with the viewer.Set up multiple cameras to capture different angles.

A good starting point is getting a wide shot of both hosts and a tight shot for each host.

Setting up different angles provides visual stimulation and displays the

natural flow of a conversation keeping the audience engaged.

2. Show Emotions :

Audiences are humane in nature and Emotions will act as a cherry on

cake for them . Showing emotions in your video podcast can succinate

your audience to watch your podcast episode even for a longer time and

it will help them to increase the retention rate for your channel .

When you share an entertaining story that elicits emotion, this is a prime

opportunity to connect with your audience.

Express your emotions and react genuinely. There’s only one thing more

boring than having an emotionless conversation, it’s watching one. Ifyour guest tells a shocking story, it’s okay to gasp or verbally react to

their story. This encourages the viewer to elicit those same emotions.

Keep in mind not to amplify your reactions as the audience can detect

exaggeration and deceit. The audience wants to see a genuine

conversation that includes natural emotions and reactions.

3. Insert Media :

This is one of the most crucial aspects of making an engaging video

podcast episode for your channel . You can make your audience

stimulated by incorporating some media content into your podcast

episodes .

This can help you stand out amongst others and convert more listeners

to viewers since the audio version doesn’t provide the full experience.Include reference pictures or video clips for your viewers to better understand the conversation.

Even if you think most people should know

what you’re talking about, show them. If you mention a sports clip that

caught your attention, show the audience the clip so they can follow the

discussion. This makes your audience feel more included in the

conversations, therefore more engaged.

4. Edit your podcast mindfully :

This is also one of the most important aspects for making a good video

podcast .You can edit some of the odd scenes , clips , sounds ,

background noises which can make your audience disturbing and which

might make your audience leave your video.

A heavily edited video podcast can go over negatively with viewers. It

can disrupt the flow and make the audience aware of the editing pulling

them out of the experience.

Make your editing as natural as possible. Be precise with your editing as

one second too long or too short can make a big difference. When

cutting to different angles, make sure it flows with the conversation. If

your guest is speaking, hold a tight shot on them until they finish. If you

want to insert the reactions of the hosts, do so at a natural pause in the

conversation, just like you would in a real-life conversation. Doing this

keeps the viewer in the podcast experience and can enhance the feeling

of being a part of the conversation.

5. Use a Backdrop :

Using a backdrop for your video podcast can make your podcast look

and sound appealing and can make your engagement rate sky-rocketing

.Many popular video podcasts have a signature backdrop that they film

with every episode. Your backdrop can become a big part of your

podcast’s identity. It’s important to use one that fits your niche and won’t

distract your audience.

Film in front of a visually pleasing backdrop. Avoid cluttered, busy, and

bland backgrounds. You don’t want to distract your audience, but you

don’t want a boring shot either. If your podcast is very casual, film on a

couch or armchair and use decor that is neutral or ties into your niche. If

you prefer a more professional look, film at a desk big enough to seat

everyone on camera. Remember to be creative with what you have and

stay true to your taste and niche.

So these were the 5 important and crucial tips to make your video

podcast look appealing and outstanding form the rest of the crowd . I

hope that you’ve liked this article

The post How to make an Engaging Video Podcast for Youtube first appeared on YTBUYVIEWS.COM.

making it the most used platform in the world . There are exactly more

than 1 Billion people publicly active on all of the social media platforms

combined and the growing demand in the near future is only making it

sky-rocketing . Professionals are still claiming social media is “on the

rise. The worldwide social media analytics market is set to grow from

$1.6 billion in 2015 to $5.4 billion by 2020. Are we still defining it as

“rising” because we are expecting it to eventually plateau? Or is it

because we are still comparing it to traditional media, which did rise and

eventually began to decline?

I believe that this sense of “either/or” is wrong and that we need to look

at the two together, from both a measurement and programming

perspective.

Here are a few of the reasons that there are immense differences

between traditional and social media:

1. Social media reaches a maximum audience, while traditional

media’s audience is generally more targeted.

2. Social media is versatile (you can make changes once

published), whereas traditional media, once published, is set in

stone.

3. Social media is immediate, while traditional can be delayed due

to press times.

4. Social media is a two-way conversation, and traditional is

one-way.

5. Social media often has unreliable demographic data, but

traditional media is more accurate.

There is a Shift in Mentality among the people .

When we rely on social media to replace traditional media in scenarios

where budgets are tighter or turnaround is shorter, it seems like an

unjustified decision. There are places where social media cannot replace

traditional — such as developing strategy for regions without strong

online presences, or when self-reported demographic data will not

suffice.

Therefore, thinking about both as steps within finding, converting and

keeping customers seems like a mentality shift we all need to make. This

has already proven true.

According to Neilson , 92 percent of consumers trust earned media such

as word-of-mouth. In many brands’ eyes today, a perfect closed loop of

mixed media efforts would mean that the content first went viral, and

then changed consumer sentiment toward a buying decision. Looking at

strategies focusing on the changing consumer rather than the type of

media may help us become better content strategists.

Where do we begin to change and shape the way professionals think

about this media battle? At the core of it, educational systems are

changing the curriculum in marketing programs to focus on social

media.

A resume from a candidate that focuses only on social media marketing

would likely be too siloed.

Four years ago, U.S. News & World Report published a piece on avoiding

social media MBAs. Since as early as 2010, schools have been offering an

MBA in social media marketing alone. Closing the loop means focusing

on social media marketing as a subset, but layering in other expertise,

such as big data analytics, storytelling, viral marketing, data visualization

and traditional journalism.

For companies and brands that are disrupting the status quo, this battle

is over, and new-age marketing has begun.

This war of Social media and traditional media will continue to rise up

till the evolution of Mankind .I hope that you’ve liked this article.

The post Social media vs traditional Media – Which will continue to perform well ? first appeared on YTBUYVIEWS.COM.

Photos

Instagram was originally a photo sharing app where people share their photos in 1:1 form. But Instagram came up with many upgrades that allowed users not just to limit photos to share content. Users can share photos with added filters, location and tagging anyone on Instagram. Users can not only share one but 10 photos in a single post! That much flexibility and upgrade Instagram has made to make sure users are comfortable in sharing the content they desire.

Videos

Instagram not only allows users to share photos but also videos up to 60 seconds of duration. The features same goes as provided in photos, to add filters, location and tagging people. Lately Instagram has come up with feature form businesses to promote their brand by engaging in ‘paid partnership’ to feature the brand with the brand endorser, usually a celebrity. You can see the paid partnership tag on the location side.

IGTV

IGTV or Instagram TV allows users to post videos up to 15 minutes. This allows many brands and influencers to add longer duration videos. IGTV is helpful to make videos and explanatory videos on Instagram. Beauty influencers, food enthusiasts, philosophers etc. got benefits from IGTV.

Reels

Reels is a 60 second video making feature that allows users to make short trendy videos in 9:16 and 4:5 dimension. Reel was earlier a 30 second video making feature which is now increased to 60 seconds. The major advantage of an Instagram reel is its appearance in the explore page. The reels you make go in an explore page that gives your reel an opportunity to be viral in Instagram reels. Many creators use Instagram reels to reach many people and gain followers. You can add on any music on reels, apply various filters, stickers and text on a particular time stamp. Reels are connected to Facebook also so if you have a Facebook account too, you can gather more views from there. Reels is a quick way to get more views and drive traffic to your account.

Instagram stories

Instagram stories is a 15 second video or photo sharing feature that vanishes in 24 hours. You can connect with your audience through stories and see who and how many people view your story. You can also choose who can or cannot view your story by adding them in the ‘close friend’ list. Instagram stories have stickers that allow you to connect with the audience by asking opinions, polls, quizzes and reactions. Stories also allow you to add pictures in different collages called layouts.

Instagram is a social media platform that has a younger audience more than others. That is why in order to target the young audience many businesses use Instagram. Instagram also gave rise to influencers.

The post Know all about using Instagram   first appeared on YTBUYVIEWS.COM.