Facebook is the king of social media platforms. It always remains on the top of all social media networks. People prefer Facebook for connecting with each other and establishing the base for business activities online over social media.

One of the popular features of Facebook is the Facebook Ads. It provides opportunities for businesses to reach potential customers online and also serves as a major source of revenue for Facebook.

Ever since it launched in 2004, it continues to grow and evolve over the years in terms of technology, convenience, advertisement, community guidelines and so on. Over the years in advancement in technology many new social media platforms came forward with exciting and attractive features, giving Facebook a competitive edge.

So how the Meta Company Facebook handled its competitors?

The external threat of the competition was tackled by one checkmate step- acquisition. Instead of competing with the social media networks like Instagram and WhatsApp, Facebook made it a part of its own family. A smooth tactic to make competitors under its own wings.

As the growing popularity of other social media networks made Facebook realise one thing. If it wants to survive in the social media world, it has to make them part of the Facebook family. This step not only proved successful in winning against competition but also made Facebook rule the social media world. How so? Well think of all the top social media platforms. They are Facebook, Instagram, Twitter, WhatsApp, YouTube, Snapchat, TikTok etc. Three of the top social networks under Facebook family! So even though any of the networks face problems in performance, Facebook will still remain the king of social media.

Instagram and WhatsApp acquisition

As Instagram grew widely popular, it posed a major threat to Facebook. Instagram had the potential to sweep away all the business of Facebook if it remained competitive. As an anti-competition acquisition strategy, Facebook acquired Instagram for $1 billion in 2012. Today Instagram has more than 500 million daily active users worldwide and is among top social media networks.

WhatsApp was a constantly growing messaging app that took over other messaging mediums. The unique aspect of WhatsApp that it requires only a phone number to connect and not any social media account was a potential killer to Facebook. WhatsApp was slowly becoming a threat to Facebook messaging and grew more markets. As a result, Facebook acquired WhatsApp for a whopping $19 billion! More than what Facebook paid to acquire Instagram.

Competitive strategy

As the growing popularity of Snapchat among Gen Z and young audiences, Facebook wanted to acquire snapchat to tap the young market. But Snapchat refused Facebook’s $3 billion offer. But Facebook didn’t back down. As a smart competitive strategy, Facebook introduced story format similar to snapchat story in Instagram and Facebook. Instagram stories with better and exciting features now are more popular than snapchat stories and are now slowly taking over snapchat business.

One of the major reasons for the huge success of Facebook is its ability to tackle competition. In the technological and social media world where your one step can either make or break you, Facebook chose to make itself the king of social media networks.

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As for the business, it is important to note this statistic that about 70% of the purchase decisions are made on the snapchat app. This means snapchat users are highly influenced by marketing activities on snapchat which derive their purchase decision.

As a beginner in snapchat marketing, there are some best practices for snapchat marketing you should understand.

1. Create interactive filters for your business

With more than 300 million daily active users, snapchat provides door to snapchat marketing through the attracting and fun face filters. It is estimated that more than 50 million people joined snapchat just to use the face filters. So it is likely that your audience will also use snapchat filters.

As a business you should create attractive and cool face filters relevant to what you offer. This will make users know more about your business through interactive and alluring ways by using the filters and sharing with their friends and stories. Geo filters are filters based on location. This is very beneficial for business if you want to invite an audience to your business location.

2. Cross-promote content on other platforms

Cross promoting the content on other social media platforms is beneficial for your business. It makes users aware of your vast social media presence and promotion of your social media handles on other networks as well. The reason why cross-promotion is important is because snapchat is mostly dominated by younger audiences. So in order to make other audiences aware and attract towards your snapchat content cross promote on other social media networks as well. If you have large followers on other social media platforms, let them know about your snapchat.

3. Coordinate brand takeovers on your account

If you are associated or linked with some influencers, conduct brand takeover on your account. This will let the influencer take over your snapchat account for a day promoting and interacting in their own way and helping you reach more followers. The influencer might also promote it on their account as well. But try not to cross promote the brand takeover because you want to increase followers and reach more people only on snapchat through influencers in it.  Work with influencers who are already active on snapchat and have a large base set up in snapchat already.

4. Try paid advertisement

If you have the right budget you can try your hands on paid advertisement. They are a lucrative part of marketing strategy. Snapchat ads consist of collection ads, story ads, face filters and commercials. Paid advertisement helps your business to reach new audiences, spread awareness and build more engagement.

Even though snapchat is not a public app like other social media networks, it has proved timely that it is no more behind big social media giants like Facebook, Instagram and Twitter. Snapchat has its own uniqueness which makes it apart from others.

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But sometimes after all the efforts you make you don’t get enough visibility on social media. That’s little disheartening. But don’t worry you might not be following proper steps. Read the below tips to improve your visibility on social media

Create quality content

No matter at what social media platform you want to post and what type of content you want to post, it must be of very good quality. For instance if you’re writing quotes, write some heart touching, unique and plagiarism free content. if you’re posting nature photographs, click unique high quality photos unique from others.

Quality content will make you have your unique identity on social media which will improve your visibility and reputation.

Post when audience is active

You should post content at that time of the day when your audience is most active. This will improve your visibility by making your content reach wider audience. You can know when your audience is active in insights and analytics present in social media platforms. You can also understand when your audience is active by knowing your target audience. Defining target audience will further help you to know when your audience is online. For instance if you target audience is young audience then best time to post is after 7 pm.

Use right hashtags

Using hashtag is important aspect of improving visibility on social media. Posts of similar topics are combined under hashtags. They help to reach the content to reach more people. Use relevant and trending hashtags to boost your visibility on social media. Find what hashtags are right for your content. It is also important to understand usage of hashtags under each social media network. For instance, twitter advice to include 2-3 hashtags while you can add up to 30 hashtags in Instagram.

Leave a reply on other’s content

You should regularly interact with people on others comment section. It will increase the chances of your visibility where people will notice you and check your social media account. But make sure you don’t post any offensive comment or anything that hurt sentiments of people.

Interact with your followers

Interacting and engaging with followers is very important to increase visibility and improve reputation. Don’t leave your follower queries or compliment left empty. Reply to their message and comments. Make them assure that they are being heard. Consider going live to further improve bonds with followers.

Paid advertisement

If you want to increase your visibility fast then paid advertisement is for you. It guarantee reach and visibility of your content to the right audience you desire. Almost all social media now has the feature of paid advertisement. You can choose to make your post visible to your desired audience, location, gender, interests and more.

Increasing visibility on social media is a strenuous task but worth all the efforts. As a beginner it might be little frustrating when your content doesn’t find audience but hang on. Be patient as establishing your presence on social media takes little time by following proper path.

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Even though any business can establish their presence on social media networks, snapchat is a special network where users are engrossed with its filters, stories and snaps. Some business type particularly benefit more with snapchat marketing than others. This is because some business type cater easily to the snapchat advertisement and get successful in not only reaching wider potential customers but also in conversions.

Let us look at which business type benefit more with snapchat marketing.

Entertainment and sports

Entertainment and sports hugely benefit from snapchat marketing mainly due to presence of large younger audiences who always look for latest trends and follow sports. The famous snapchat filters easily incorporates attracting and thrilling filters in advertisement. As majority of snapchat users mainly use snapchat for its filters, it give entertainment and sport industry a huge opportunity to reach wider audience.

Netflix is the best example of snapchat marketing where it successfully manage to hype the craze for new series with making filters based on the series. Netflix made filters of its series ‘stranger things’ to increase the hype of the series among snapchat audience. Netflix has done such series filters with many of its series.

Younger audience look for sports in social media networks. Many football and cricket tournament filters has also been made in snapchat filters to spread the awareness of the tournament among the audience.

Food and beverages

According to the statistics, 80% of the snapchat audience send drink stories to their friends and upload food on snapchat stories. This is a huge statistics to understand that food and beverages if advertised will reach larger audience due the audience interest surrounding them.

Many brands have advertised using snapchat filters, including brands like Pepsi, coca cola, burger king, etc. Pepsi particularly have been very successful especially in India because it is official sponsor of the Netflix series ‘money heist’ in India.

Travel and tourism

Haven’t we all uploaded our photos and videos on social media platforms whenever we are on vacation? Those aesthetic sceneries, captivating sunset, thrilling adventures and so on. Audience particularly uploads lots of stories when they travel. This make another opportunity for travel businesses to capture potential customers on snapchat. Snapchat understand a user’s travel history based on snaps saved n memories. This make snapchat advertisement to capture the potential customer easily.

Snapchat is a wonderful platform that gives marketers opportunity to capture the audience in enthralling way. Audience doesn’t feel they are segmented under some marketing tactic.

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But what essential to know is who your target audience is? This question pretty much clarify for whom you make products and services and how to reach them.

It is important to know all little and major details about your target audience for successful marketing activities on social media networks.

To know about your target audience, you need to have 4 answers to the following questions:

1. Where your target audience is?

The first and most major question about identifying your target audience is where they are? In which social media platform do they usually hang out and spend their time. You must know which social media platform they dominate.

To better understand this, let’s assume you target audience is youth. Instagram, Snapchat and TikTok are the top 3 social networks where youth are mostly present than other social networks. So instead of establishing your presence on literally all social media platforms, you should focus marketing activities more on these top 3 social networks.

Just like that you can identify your target audience as per occupation too. If your target audience are professionals, you must focus on LinkedIn.

2. Why do they consume the content?

There is always a particular reason and goal for consuming the content. Just like you have certain goal why you want to share content, audience also have certain goals like to look for healthy lifestyle they look for content, to get latest fashion updates, to look for sports, to get entertainment like memes and funny videos.

Knowing why your audience consume helps you to understand why they would look for your content. Make content attractive enough to catch your audience.

3. What are they interested in?

This question majorly answers about the most important aspect to target your potential customers on social networks, their interests. Knowing what your audience are interested in watching will help you to determine the type of content you will make to reach them. If your audience are interested in entertainment then you could make trendy short videos like to attract them. If your audience are interested in some good quotes and write ups then you could make written posts.

Know what interests your audience. If you give your audience what they want then audience will come back and give you what you want.

4. When do they look for content?

It is very important to know when you audience is active in a day. Working people are usually active in the morning and youngsters are usually active at night. Just like that every set of target audience have a most active time on social media. You can even look for active time of your audience in insights and analytics present in almost every social media.

Target audience can also be analyzed on the basis of location, gender and occupation. Every business have set of potential customers who they want to target specifically. Before making content plans, have complete answer of all the above questions.

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Instagram and Snapchat are the most popular social media platforms among young audiences. Their unique features, stories, trends etc. keep the young audiences on their toes. Both the social media platforms are an essential part of today’s young audiences where you can find them spending their large amounts of time, especially snapchat where large concentrations of audience are between ages of 15-27.

So why so much hype about these apps especially among young people?
Let’s look at their features and how they compete with each other

Stories

Snapchat was the one who introduced the story format on social media. When snapchat was launched in 2011, people weren’t so sure about how the story format that vanishes in 24 hours will ever work. As snapchat was bound to be more private than other social media. But the success of snapchat proved how its uniqueness and features actually drew a large audience towards it. As a result, other social media also adopted the story format.

Instagram was the one who incorporated stories after the success of snapchat stories. Instagram stories became hugely more popular than snapchat stories in a variety of exciting features. Instagram stories give you features like music, GIFS, stickers, location, polls, link, etc. to add on stories which are far in quantity and quality. Instagram basically overtook Snapchat stories. Snapchat’s turning down Facebook’s offer to acquire snapchat in 2013 actually cost them as Facebook introduced improved story format on Instagram.
Even though feature wise Instagram saves the day, nothing can beat the exclusive snapchat filters. 75% of snapchat users engage with filters. The statistics attracted many brands to advertise using the filters where they make captivating and thrilling sponsored filters to gain more reach. Pepsi and Netflix are good examples of brands using snapchat filters to advertise.

Privacy concerns

As for the privacy matters, many young audiences consider snapchat as a credible platform that informs them who took a screenshot of their story. This feature is still not in Instagram and that’s where snapchat wins. Because even though Instagram stories are better than Snapchat stories, some unique features of Snapchat are still limited to snapchat.
One of the unique things about Snapchat is the ‘snaps’. According to statistics, over 4 billion snaps are sent on a daily basis. That’s a huge number! This is very beneficial especially for businesses to target the young audience at the right place where they are. Youngsters are constantly engaged in sending snaps daily to their friends. Why is it so easy to send a snap is because the camera opens first when you open the snapchat app and you can easily send the snaps without putting too much effort and even for stories the steps are easy and limited. Instagram requires you to go through different navigations like first to open the app then to go to the top right corner to select a story and then to be able to choose the content before uploading. Young audience doesn’t like to go through more steps. The easier the way, the more the young audience will attract towards the particular social media app.
While both the apps have pretty much similar features about who you can choose to view your story and create your own close friend list who can watch your stories.

The purpose

Snapchat is a personal social media platform which  focuses on providing privacy security with added amazing and beautiful filters. As for Instagram it is all about visuals and latest trends.
While both the apps have paid advertisements for businesses, as a business it is necessary to understand where your target audience spends more time.

The final take away…..

Both the social media have its own unique touch that attracts audiences especially the young ones. no matter which feature is comfortable for you and where, it finally depends on your perspective. Both the platforms always make sure their features are convenient and better for you.

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Using snapchat is very interesting and fun with its filters, sharing stories and sending snaps with friends to maintain snapstreak.

As a fan of snapchat, there are snapchat tricks that you should know

Watch stories from snap map:

You can watch stories from various locations around the world. When you open the snapchat app, swipe left two times and you can see the world map with various locations around the world. You can click on a particular location and you can see someone has posted a story from the last 24 hours.

The interesting thing is that the stories are the latest, around the last 24 hours. Since snapchat stories have validity of 24 hours. You can now see what’s happening around the world with location stories and different locations you always wanted to see.

Pin emoji to the object:

You can now pin an emoji to the object in your photo. For example if you are waving and you want a heart emoji to move along with your index finger, you can do it with simple steps. Take a video as you want. Then on the top right corner there is a folded paper icon, click on that. Choose your desired emoji and place it on the moving object. Tap and hold the emoji and you can see the option of pin. Select and see how the emoji move along the object in the video.

It is an interesting hack to make your story attractive and fun.

Saving photos privately:

Snapchat gives you the option to save your photos and videos more privately. The snaps can be saved in memories but there is a more private option where you can save some snaps in ‘My eyes only’ with password protected. Snapchat always strives to keep your data secure and protected with its unique features.

Upload stories more privately:

Snapchat mow gives you the option to upload stories and share with only those who you want them to see. This option gives you the opportunity to share your personal life with only close friends and people. You can even name the title of your private stories. This makes sure you don’t get confused with sharing with everyone and the private one while uploading to help you distinguish the title.

Snapchat is a very fun and entertaining social media app that draws the attention of the young audience. 70% of the snapchat audience are below the age of 26. So you can understand how large it attracts a young audience towards it.

Using the tricks will help you love this app more.

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Audiences, especially young people, upload stories and send their friends stories or ‘snaps’ every day. Ever since snapchat was launched in 2011, it has continuously seen growth in users and features provided, making it more than 530 million daily active users worldwide.

This social messaging app that attracts users towards it, there are certain interesting facts to know about snapchat.

Snapchat declined Facebooks’ offer to buy Snapchat

CEO of Facebook Mark Zuckerberg wanted to buy Snapchat in 2012 for 3 billion dollars in response to the growing popularity of Snapchat among young audiences. But Snapchat CEO Evan Spiegel declined the offer. He is a leader who isn’t afraid of competition and continues to strive his efforts towards making Snapchat popular and grow on his own abilities as a visionary leader.

Young audience dominate Snapchat

Snapchat is the most popular social media platform among the young audience of 13-25 who concentrates a high amount of Snapchat users. These young audiences comprise more than 50% of total snapchat users. Snapchat is very popular among young audiences due to its filters and interesting features which makes it unique and ahead of Instagram, who introduced Instagram story after growing popularity of Snapchat story.

Snapchat ads create more purchase intent than other ads

After the growing popularity of snapchat, it introduced snap ads for businesses to advertise the brand on snapchat. The ads displayed on snapchat create more urgency and purchase intent among users than any other social media platform because they disappear as soon as you view them. Snap ads are like snap you send to your friends both disappear after viewing, this inculcates the curiosity of the product and intent to buy them.

Facebook and Instagram stories were inspired by snapchat

As you read above about Facebook’s intent to buy Snapchat due to its growing popularity but Snapchat declined the offer. So it later upgraded Facebook and Instagram, who Facebook bought in 2013, with a story format similar to Snapchat in 2016.

93% of users send food and drinks photos!

Interesting and weird isn’t it? Yes but around 93% of snapchat users send photos of foods and drinks to their friends in the form of snaps.

The popularity of snapchat is evolving and growth is expanding over the years. Not only users benefit with the unique and cool features of snapchat. Even businesses reap the benefits of snapchat as they have the option to create a business account in snapchat with a variety of features for business separately.

As for the future of snapchat, CEO Evan Spiegel wants to tap augmented reality using smartphones in future!

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But marketers have made these hilarious memes as a means of common language to reach out to the customers more personally. Marketers have realized the potential power of memes to connect with customers. According to research, 75% of the audience watch and share memes on social media.

How do memes help in reaching customers?

Helps in spreading business faster:

One of the main advantages of memes is connecting with audiences on a personal level because social media users regularly engage in sharing memes with friends and peers. As you spread the awareness of your business through memes, it helps in retaining in the mind of the consumers faster than the other means. People remember memes and find relatability to them more.

Connects and grows audience:

Memes help the business to connect and grow their audience as memes are spread faster than other posts. One of the major reasons why an audience retains a business on social media is the content they provide to them. As means are funny and relatable forms of content, the audience grows around your business at a faster rate.

Memes are good source of spreading information:

If a business wants to convey information or introduce a new product or attract customers towards offers, memes are very helpful. Audiences retain the information through memes and understand the concept faster because they find memes as relatable.

Always use the most trending memes:

When you use the trending memes, the information passes quickly and improves your reputation of business. Many brands use the opportunity of the already trending memes to incorporate their marketing tactics to serve for customer need. Zomato, KFC, Netflix widely uses memes to attract and engage audience.

How to edit memes?

It is easy to make memes even as a beginner. Download meme generator app from Google Play store. The app has a wide range of meme templates available where you can edit your memes with different font types. You can also download meme templates from Google and edit them on the app.

Memes are a modern, quick and fun way of marketing where audiences don’t feel they are covered under some marketing target but rather they include themselves in such memes to find relatable and fun content.

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There are many ways to earn being a social media influencers

Sponsored posts:

Sponsored posts like photos, videos and stories are the major ways through which an influencer can earn. Many brands target the influencer who has power to attract and influence the audience’s opinions to work in the favor of their brand to get more reach and recognition. Especially on Instagram where the sponsored post gets the tag of ‘paid partnership’ on the location side of the post to know about the sponsorship.

Affiliate marketing:

Many influencers do affiliate marketing where they earn. Affiliate marketing is a type of marketing where influencers approach the brand to market their product and the brand grants them a code or link through which influencers earn commission every time anyone uses the code to make a purchase. Myfitness brand used Instagram influencer Jannat Zubair Rahmani to advertise their peanut butter and resulted in increased sales and targeting the young audience who usually are fitness freaks and look for healthy products. The advertised post got almost 6 lakh likes and the advertised reel got more than 2 million views! That’s how well planned marketing strategy is to reach the target market with the right social media platform using the right influencer.

Being brand ambassador:

Nowadays many brands use influencers as brand ambassadors to reach potential customers instead of celebrities. Many brands use specific influencers who have the ability to drive an audience towards the brand that can help to increase sales and build reputation. MX Takatak, a short video making app used many celebrities to spread the name of the brand but to attract younger audience, they used influencer Aashika Bhatia who is a known influencer in social media, especially Instagram.

Own merchandise:

Why only advertise other brands when you can build your own empire? Yes, many influencers managed to make their own merchandise products and used their own influence to market among the audience over social media. This way influencers not only earn but also manage to make their own brand name in the market.

Influencers have the power to attract an audience towards their content and as result many businesses have used this as an opportunity to include them in the digital marketing campaign.

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