The age of Maturing Influencer Marketing Trends to look out for in 2021.
Influencer marketing is one of the most phenomenal marketing metrics
that we all need to look out for in 2021. With the growing demands of the
consumers and brands advertisements , it is taking the rise with the
major rate and people are really getting their hands dirty on this .
Influencer marketing is already big and it’s only going to get bigger.
Every year brings about new social media platforms, new types of
content, and new ways brands can engage with their potential
customers. The best influencers stay on top of the trends so they can
offer brands what they need to shine.
With the social media landscape changing so quickly, it’s important that
influencers leverage the hottest influencer marketing trends quickly to
develop their authority and expertise, making themselves more attractive
to brands. For their part, brands will want to jump on these influencer
marketing trends to expand their audience, generate new leads, and
earn more revenue.
The IPA has reported that a 20% decline across advertising, influencers
enjoyed a 46% increase. That’s huge. And, it’s why influencers have
seen the spotlight on them grow brighter.
So let’s dive deeper into the some of the trends of maturing Influencer
marketing that we all need to look out for in 2021 :
1.The rise of Micro and Nano Influencers :
There are different types of Influencers , from nano influencers with just
a few thousand followers to celebrity influencers with millions.Micro-influencers, particularly those with fewer than 25,000 followers,
have the highest engagement Rates at around 7%. Considering that
engagement rates on instagram have been declining, influencers with an
engaged following are getting a closer look from businesses, even with
fewer followers. By focusing on nano and micro-influencers, brands will
be able to stretch their influencer marketing budgets while still working
with influencers that are deeply connected to their audiences and
influencers will benefit from partnerships with an increasing number of
2.Rise of New Social Media platforms :
If 2020 has taught us anything it’s that we always have room for more
social media platforms. TikTok had a stellar year due, in large part, to the
pandemic that swept the globe and kept people indoors with little to do.
isn’t the only new social app to come out of the year. The
invite-only, audio-based social app ClubHouse and
(Instagram’s answer to TikTok) also joined the party in 2020.
When TikTok took off in early 2020, influencers were right there
amassing followers on the platform and partnering with brands to create
sponsored posts and ads. There’s no doubt that TikTok’s popularity will
continue to surge throughout 2021 with both influencers and brands
alike. Platforms have also taken lessons from life in a global pandemic to
heart, too, making it easier for brands to
create and amplify branded
content and for consumers to shop on the
platforms. Those trends will
continue throughout 2021.
3.Performance based Deals will Increase :
With the growing demands for the rise of Social media platforms and
trends related to Influencer marketing , the performance based deals are
also on the rise .
As brands and influencers alike seek out long-term partnerships, it’s
likely that performance-based influencer marketing will increase. This
means that clients will expect influencers to deliver on their promises
such as a specific number of sales or clicks. If you’re an influencer
confronted with a performance-based contract, you might want to
consider turning it into ongoing royalties instead of accepting a single
payment. You’ll also want to be diligent in your contract review before
signing to make sure you know what you’re agreeing to before
guaranteeing a specific return.
4.Video Content will Increase :
This is the most promising and most aspiring trends due to the increase
in the trends over Influencer Marketing . Video contents provide lots of
major deals and brand portfolios to many creators and with the help of
increase in Video contents trends in near future , the brand
advertisements will also increase , thus giving tremendous opportunities
to other micro creators as well.
Every year for at least the last seven years, video content has been on
everyone’s list of not just influencer marketing trends but marketing
trends in general. And there’s a good reason for that. People just love
videos. With the increasing popularity of TikTok and the introduction of
Instagram Reels, we’re going to be seeing more video content than ever.
Plus, IGTV is just sitting there, waiting for Instagram to let loose the rain
of ad revenue that everyone is expecting once they stop testing and let
ads go live on the platform.
So these were the most promising and helpful Influencer Marketing
trends that will definitely rise in 2021 and in near future and you should
need to look out these.