To build a perfect social media strategy, you must understand the 5Ws of social media strategy. These 5Ws will answer all your questions and help you to build the outline of your strategy.

Why do you want to be on social media?

Ask yourself why you want to be on social media. This will lead you towards your social media goals. Your goals should be specific, measurable and time bound. For instance, if your goal is to increase engagement on social media posts, it cannot be measured nor is it specific. An example of a goal is to grow your Instagram followers by 1000 per week. This is specific as you’re focusing on a social media network. It is measurable and time bound to grow 1000 followers per week.

Who is your target audience?

Defining target audience is important, as they are the end receiver of your content. Every business and creator makes content to target the potential audience who are more interested in what you are providing. To know who your audience are, understand who they are. Are they specific to some occupation, gender, location, age group etc. If you are a beauty influencer, your target audience are women. If you are someone who sells pop culture phone accessories, your target audience are young people who are mostly engaged in pop culture.

What are you going to share?

Defining your target audience will automatically help you understand what you are going to share because all target audiences have different kinds of interest levels to consume the content. Younger audiences like to engage with memes and entertainment so giving them content in their interest level will boost your engagement and followers. Give your audience what they want.

Where are you going to share?

This is a very important aspect of a social media strategy. Where you will share the content will be a major factor in determining the success of your social media strategy. For this is it necessary to understand where your target audience usually hangs out? Which social media platform they spend their most time and conduct your marketing strategies there. If your target audience are millennials then market on Facebook where the majority of millennials reside. If your target audience are professionals then LinkedIn is the best option.

When are you going to share?

Time is a pivotal factor in social media strategy. If you want to boost your content engagement and increase more followers, you must post at the right time when your audience is most active. This will not only boost engagement but also helps with wider audience reach.

To effectively plan your social media strategies, make a social media content calendar. This will help you to scrutinize what, where and when you will post content on social media.

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So what are the various ways to boost your twitter engagement?

Capture your audience when they are active

It is well known fact that capturing your audience when they are active is very important in performance of your tweet. If you just randomly post tweet any time it won’t find the required engagement. So if your audience is online most at a particular time, post tweet then often. You can even make your audience active at a particular time by generating curiosity of the upcoming content.

Interact in a trending topic

Every day twitter witness a trending topic which people talk about especially using the hashtags. When you interact with people under a particular trending topic, you get more visibility on twitter. The people who interact with you or read your opinions might also take a look at your twitter account. This can expand your twitter base and build more engagement.

Focus on visuals

Visuals like photos GIFs and videos stand out among the tweets. According to the statistics, visuals on twitter get more than 40% engagement than the regular tweets. So it is beneficial to include visuals on tweet to boost engagement. You can use your original images or images and GIFs available on twitter. Occasionally use them to make your tweet interesting and appealing to audience so that they talk about and retweet.

Interact using polls

Twitter polls are interesting and helps to boost engagement. Use polls to ask you audience questions or know their opinion. Businesses can run twitter polls to know how audience are satisfied with the products and services offered. Even creators can use many innovative ideas to interact with audience through polls in a fun way.

It is an easy way for audience to interact with your tweet without having to say anything and convey their feedback and for you to generate more engagement to your tweet.

The tips are crucial elements to boost your tweet engagement but apart from them, you can even develop your own innovative ways to boost your twitter engagement effectively. Think about how you can use different measures to boost your twitter engagement.

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But sometimes after all the efforts you make you don’t get enough visibility on social media. That’s little disheartening. But don’t worry you might not be following proper steps. Read the below tips to improve your visibility on social media

Create quality content

No matter at what social media platform you want to post and what type of content you want to post, it must be of very good quality. For instance if you’re writing quotes, write some heart touching, unique and plagiarism free content. if you’re posting nature photographs, click unique high quality photos unique from others.

Quality content will make you have your unique identity on social media which will improve your visibility and reputation.

Post when audience is active

You should post content at that time of the day when your audience is most active. This will improve your visibility by making your content reach wider audience. You can know when your audience is active in insights and analytics present in social media platforms. You can also understand when your audience is active by knowing your target audience. Defining target audience will further help you to know when your audience is online. For instance if you target audience is young audience then best time to post is after 7 pm.

Use right hashtags

Using hashtag is important aspect of improving visibility on social media. Posts of similar topics are combined under hashtags. They help to reach the content to reach more people. Use relevant and trending hashtags to boost your visibility on social media. Find what hashtags are right for your content. It is also important to understand usage of hashtags under each social media network. For instance, twitter advice to include 2-3 hashtags while you can add up to 30 hashtags in Instagram.

Leave a reply on other’s content

You should regularly interact with people on others comment section. It will increase the chances of your visibility where people will notice you and check your social media account. But make sure you don’t post any offensive comment or anything that hurt sentiments of people.

Interact with your followers

Interacting and engaging with followers is very important to increase visibility and improve reputation. Don’t leave your follower queries or compliment left empty. Reply to their message and comments. Make them assure that they are being heard. Consider going live to further improve bonds with followers.

Paid advertisement

If you want to increase your visibility fast then paid advertisement is for you. It guarantee reach and visibility of your content to the right audience you desire. Almost all social media now has the feature of paid advertisement. You can choose to make your post visible to your desired audience, location, gender, interests and more.

Increasing visibility on social media is a strenuous task but worth all the efforts. As a beginner it might be little frustrating when your content doesn’t find audience but hang on. Be patient as establishing your presence on social media takes little time by following proper path.

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But what essential to know is who your target audience is? This question pretty much clarify for whom you make products and services and how to reach them.

It is important to know all little and major details about your target audience for successful marketing activities on social media networks.

To know about your target audience, you need to have 4 answers to the following questions:

1. Where your target audience is?

The first and most major question about identifying your target audience is where they are? In which social media platform do they usually hang out and spend their time. You must know which social media platform they dominate.

To better understand this, let’s assume you target audience is youth. Instagram, Snapchat and TikTok are the top 3 social networks where youth are mostly present than other social networks. So instead of establishing your presence on literally all social media platforms, you should focus marketing activities more on these top 3 social networks.

Just like that you can identify your target audience as per occupation too. If your target audience are professionals, you must focus on LinkedIn.

2. Why do they consume the content?

There is always a particular reason and goal for consuming the content. Just like you have certain goal why you want to share content, audience also have certain goals like to look for healthy lifestyle they look for content, to get latest fashion updates, to look for sports, to get entertainment like memes and funny videos.

Knowing why your audience consume helps you to understand why they would look for your content. Make content attractive enough to catch your audience.

3. What are they interested in?

This question majorly answers about the most important aspect to target your potential customers on social networks, their interests. Knowing what your audience are interested in watching will help you to determine the type of content you will make to reach them. If your audience are interested in entertainment then you could make trendy short videos like to attract them. If your audience are interested in some good quotes and write ups then you could make written posts.

Know what interests your audience. If you give your audience what they want then audience will come back and give you what you want.

4. When do they look for content?

It is very important to know when you audience is active in a day. Working people are usually active in the morning and youngsters are usually active at night. Just like that every set of target audience have a most active time on social media. You can even look for active time of your audience in insights and analytics present in almost every social media.

Target audience can also be analyzed on the basis of location, gender and occupation. Every business have set of potential customers who they want to target specifically. Before making content plans, have complete answer of all the above questions.

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Do you know that TikTok was earlier named as musically? Yes TikTok was once named as musically but later revamped into TikTok.

But unlike YouTube, TikTok doesn’t have medium to earn thorough the app. YouTube creators can earn from monetization program called YouTube partner program but TikTok doesn’t have monetization yet.

But TikTokers do have other medium to earn money.

 Since TikTok is really beneficial for business to target large audience due to its popularity, TikTokers also get opportunity to earn.

From sponsorship and paid ads

To make money on TikTok, you first have to be famous. You must put out content that makes difference and attract audience towards you. Once you establish an audience around your content and they love your content on TikTok, you will also attract various businesses towards you for advertisement. Many businesses will approach you for advertising their products or services on your TikTok content. Many famous TikTokers use creative ideas to incorporate advertisement. Audience too completely trust the taste and preference of TikTok influencers.

Affiliate marketing

Another way to earn from TikTok is affiliate marketing. In affiliate marketing, business approach you and give you an independent coupon code or link, if anyone use your code to make purchase of the advertised product, you will receive commission. This is another way to earn from TikTok.

Music trends

One of the popular trends that people see on TikTok is music. I’m sure you must have heard many trending music on social media platforms. Most of the trending music come from TikTok. Promoting music is also another way of earning from TikTok because many music artist approach such famous influencers on TikTok to promote their music by incorporating the music in their content. Who knows you might be the one to make a music trend!

Merchandize

You can also earn by merchandizing your own brand. Yes you can earn by producing your own merchandizing products and promoting it on your TikTok and across other various social media networks. In this way you won’t be just limited to being an influencer, but also an entrepreneur!

Making money on TikTok first require you to be already established and famous. You have to attract people with your unique content that people like. When audience are attracted to your content, businesses will ultimately find you.

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With over 100 million daily active users worldwide, TikTok has the highest presence in America with over 35% ok users of TikTok. The platform gives the opportunity for the users to create any short videos in entertainment, fun, dancing, singing or any creative ideas you got. Even with high competition among the short video apps, TikTok continues to rule at the top.

But since TikTok is a short video creating app, how will it dominate social media?

TikTok is not just a short video creating app anymore. It’s more than that. Earlier it was just limited to making short videos but now it also started to turn to another social media platform like Instagram, Facebook and Snapchat. The short video popularity has turned many social media sites like Instagram and YouTube to incorporate short video format in their platforms as well.

The growing demand and popularity of short video content is going in favor of TikTok who has already dominated the short video format.

Many businesses now use the growing popularity of TikTok among young audiences as the target market to reach the potential customers on TikTok. It’s no longer a platform where you just make short videos for entertainment. The rise of influencers on TikTok who have the potential to influence the audience also gave them an opportunity to earn.

TikTok have also updated the apps with ads and sponsorships that has benefitted both influencers and business to earn and advertise. TikTok has become a business ground for brands to target the vast young audience present on TikTok.

TikTok has now become a social media marketplace where creators and businesses interact with each other to target potential customers and earn with each other. As for the audience they get to comment, message, tag friends and share the content with each other like they do in other social media sites. TikTok has got features like other social media sites as well.

With the popularity and current dominance of the short video format, TikTok will overtake the other social media sites in future. Businesses need to watch out the potential and power that it will hold in future and to plan their strategies from now to use TikTok as an inherent part of social media marketing.

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There are many ways to earn being a social media influencers

Sponsored posts:

Sponsored posts like photos, videos and stories are the major ways through which an influencer can earn. Many brands target the influencer who has power to attract and influence the audience’s opinions to work in the favor of their brand to get more reach and recognition. Especially on Instagram where the sponsored post gets the tag of ‘paid partnership’ on the location side of the post to know about the sponsorship.

Affiliate marketing:

Many influencers do affiliate marketing where they earn. Affiliate marketing is a type of marketing where influencers approach the brand to market their product and the brand grants them a code or link through which influencers earn commission every time anyone uses the code to make a purchase. Myfitness brand used Instagram influencer Jannat Zubair Rahmani to advertise their peanut butter and resulted in increased sales and targeting the young audience who usually are fitness freaks and look for healthy products. The advertised post got almost 6 lakh likes and the advertised reel got more than 2 million views! That’s how well planned marketing strategy is to reach the target market with the right social media platform using the right influencer.

Being brand ambassador:

Nowadays many brands use influencers as brand ambassadors to reach potential customers instead of celebrities. Many brands use specific influencers who have the ability to drive an audience towards the brand that can help to increase sales and build reputation. MX Takatak, a short video making app used many celebrities to spread the name of the brand but to attract younger audience, they used influencer Aashika Bhatia who is a known influencer in social media, especially Instagram.

Own merchandise:

Why only advertise other brands when you can build your own empire? Yes, many influencers managed to make their own merchandise products and used their own influence to market among the audience over social media. This way influencers not only earn but also manage to make their own brand name in the market.

Influencers have the power to attract an audience towards their content and as result many businesses have used this as an opportunity to include them in the digital marketing campaign.

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1) Making content for each social media platform is a strenuous task as each social media platform serve different purpose and making different content for each of them require time, efforts and lot of creativity. Making attractive advertisement content to attract young audience on Instagram and snapchat and for older audience on Facebook will require innovative ideas to differentiate the attracting tactics as per the audience type. That is why many brand hire employees in marketing department especially for digital marketing.

2) Many business face problems in developing social media marketing strategy due to lack of knowledge about social media platform and how they work. Many business fail to understand that their industry type may require different social media marketing strategy as the strategies doesn’t work same for every industry. A restaurant or fast food service may not find success in Facebook or Instagram because people do not rake decision of what to eat by using social media platform. That is why it is must for restaurants to engage in increasing their reviews in food delivery apps.

3) Lack of creativity in developing content is another problem in managing social media. As the retention rate of human is low, it is difficult to hold audience with same content. Content marketing is an important aspect of digital marketing and hence it is necessary to be in line with the best content online.

4) As many people use social media, audience choose to use social media to express any query and it is seen that many business fail to response to customer query over social media. This pose as a problem for business who lose their customer base and customer loyalty towards business.

Managing social media platforms is tough but once reap the benefits of social media you will realize that how helpful social media is to reach out to thousands of people online for your content and business.

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How reels is different than others

Instagram reels allows you to make 60 second videos, which was earlier 30 second. Other short video apps allow only 15-20 second videos. Reels is flexible to make content for more duration. Instagram reel gives advantage to users under the known INSTAGRAM features. Instagram reels have its own explore page where users can explore the reels of various other content creators. The reels you make goes directly under the explore page giving you opportunity to go viral and get more views to your reel. Reel has potential to reach a wide range of people with Instagram’s popularity and user’s talent and ability to make content.

How do reels help in getting more followers?

With the potential of reels to make content viral with catchy, fun and creative videos and hashtags, it drives more traffic to your Instagram account and also it gives more visibility to your account than regular posts.  Make sure your account is public.

How can you make an Instagram reel?

It’s simple. When you open the Instagram camera to upload stories and posts it has an option to post a reel. Click on the reel and make your own entertaining video using varieties of filters, music, and text and adjust speed. You can also add videos from your phone gallery.

What about the content?

Well people will only watch you if you produce good content. Gaining followers and Instagram algorithms working for you solely depends on the type of content you make. If you don’t provide quality content people will scroll up without engaging. Make sure the content is attractive enough to catch the attention of the audience.

Instagram reels have lots of potential to reach many people. As a competitor to TikTok, Instagram reel succeeded in providing users a platform to showcase their creative, innovative, fun and entertaining side. Especially after the ban of TikTok in India, people chose Instagram reels to make content.

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Social media has proved to cause a negative effect on academic performance of a student. The main concern that lies is concentration level and studies. Students get addicted to social media so much that they find difficulty in concentrating in the class as many students hideously use their phones in the class using social media. As a result their studies are hampered. Not only at school but even at home students spend their time on social media. They don’t study well, they don’t do other work, and as a result their productivity declines. Students become lazy and lethargic at such a young age. They procrastinate, delay the homework and concentrate where they don’t need to. Staring at the screen for a long time causes vision problems. Parents need to monitor where their children spend most time. Parents need to monitor the activity in such a way that they control but even give some freedom too because at a young age if parents control too much, they rebel.

Teaching students about healthy body image is very important nowadays as they resort to social media where they see ads about health, beauty tips and especially celebrities with perfect body and face and aspire to achieve those in unhealthy standards. They are not educated about the unhealthy standard and blindly follow what they see in social media. They suffer from many eating disorders such as anorexia nervosa and bulimia nervosa. They also develop a lack of self-worth and negative body image as they begin to compare themselves with others, leading to depression in many cases.

Social media is beneficial for so many reasons, if used rightly. Teenagers need to be taught not to overuse social media. Social media addiction is a real thing spreading fast. Parents have to make a bond with them and talk heart to heart. Make boundaries and build an environment where they are comfortable with you, trust you and share their feelings. Restricting them will make them rebels. Make boundaries in such a manner that they don’t feel imprisoned. Make a healthy environment where teenagers understand that their certain action will cause troubles for them only. It is good to be on social media, without ignoring academic performance.

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